Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 110

Analytics Email Marketing User-Generated Marketing 110

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing.

Marketing 112

Marketing Marketers Digital Marketing Management 112

Rock Content

APRIL 12, 2024

But what exactly is SEO for small business, and what does it entail? What Is SEO Strategy for Small Business? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms.

SEO 93

SEO Key Performance Indicator Marketing Plan Target Market 93

CopyBlogger

MAY 3, 2024

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

Content Marketing 88

Content Marketing Marketing Marketers Customer 88

Chief Martec

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. Have the laws of business physics ceased to exist?

Product 122

Product Law Marketing Marketers 122

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. It's no secret that most clients want to know the best social media platforms for small businesses. Let's dive into it!

Customer 106

Customer Communications Transform Social Media Marketing 106

Martech

MAY 7, 2024

” So said Democritus, but he wasn’t talking about the marketing technology landscape. In the past seven years, the contribution of small long-tail tools hovered around 50%. That consistent number suggests that small tools play a role in company stacks that cannot be ignored or dismissed.

Manufacturing 103

Manufacturing Retail Marketing Marketers 103

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. What digital tools do we need to execute the campaign?

Customer 91

Customer CMO User-Generated Advertising 91

Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Business email address Subscribe Processing.

Shoppers 124

Shoppers Retail eCommerce Digital Marketing 124

Unbounce

OCTOBER 13, 2022

Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And can you and other small businesses break free of them once and for all?

Energy 145

Energy Digital Marketing Analytics Advertising 145

Backlinko

MAY 13, 2024

For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. Without adding more work to your day.

Price 63

Price SEO Management User-Generated 63

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. Small businesses said they are considering AI for a wide range of use cases.

Gen Z 110

Gen Z Millennials Marketing Marketers 110

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Customer 120

Customer User-Generated Price Promotion 120

Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. A closer look at the 3,000-ish new tools underlines that point. Typeface ’s Typeface Arc is an adaptive AI storyboard that learns your brand and suggests marketing or HR campaigns (without needing a prompt).

Transform 96

Transform User-Generated Branding Customer 96

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Start where you are and make small changes over time.

Customer 112

Customer User-Generated Analytics Place 112

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

CRM 78

CRM Price Communications Social Media Marketing 78

Search Engine Land

MARCH 4, 2024

Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively. .” Get the daily newsletter search marketers rely on. Why we care.

Analytics 111

Analytics User-Generated Management Branding 111

Backlinko

MAY 13, 2024

For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. Without adding more work to your day.

Price 52

Price SEO Management User-Generated 52

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

Global Marketing 120

Global Marketing Customer Journey New Technology Customer 120

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Calling leads on Facebook. ” Hubspot.

CRM 129

CRM User-Generated Advertising Advertisers 129

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. It was a lot.

Management 110

Management Price User-Generated CRM 110

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. The tool (and a bit of a mentality shift) helps you apply a real-time approach to your top keywords, not a set-and-occasionally-review process. Customer research.

SEO 112

SEO User-Generated Communications Search Marketers 112

Search Engine Land

MARCH 12, 2024

Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Advantage+, this tool lightens the workload of advertisers by automatically identifying optimal ad placements within its App Store, according to Business Insider. Why we care.

Advertising 99

Advertising Advertisers Place Search Marketers 99

Buffer Marketing

APRIL 2, 2024

I started dreaming of creating a tool for ice facials when I realized there was no easy and accessible tool out there. I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas. contourcube JUST LAUNCHED!!!!

Product 96

Product PR Manufacturing Retail 96

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. Image expansion.

Social Media Marketing 139

Social Media Marketing Advertising Advertisers Place 139

Martech

DECEMBER 14, 2023

The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. However, the final decision depends on addressing any lingering competition concerns from the UK’s Competition and Markets Authority. Why we care. Am I affected? Google is selecting the 1% of Chrome users at random.

SEO 131

SEO Place Advertising Advertisers 131

Buffer Marketing

APRIL 22, 2024

A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. For these folks, reaching scale means maximizing their book of business. For these folks, reaching scale means maximizing their book of business.

Thought Leadership 101

Thought Leadership Real Estate User-Generated Food 101

Martech

MARCH 13, 2024

AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. I’m advocating that we all ride this wave by rolling our sleeves, experimenting and embracing AI tools. We have devised tools to gauge our progress.

Transform 117

Transform Copywriting Market Trends Analytics 117

Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. And when publishers choose to use Google tools, they keep the vast majority of revenue.

Advertising 98

Advertising Advertisers Law Price 98

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? This lets them market more consistently and creatively!

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Search Engine Land

OCTOBER 2, 2023

The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. New administration tools. Get the daily newsletter search marketers rely on.

Management 110

Management Advertising Advertisers Place 110

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 107

PR Transform CMO Marketing 107

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115