Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. Why we care. Methodology.

Transform 143

Transform Food Content Marketing Product 143

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? To answer this question, I spoke to several content creators who use AI.

Marketing 138

Marketing Marketers SEO Place 138

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Write them on a sticky note that you post on your computer, your cubicle, your office wall or any place where you can see them daily and remind yourself about your intentions. It’s not a fad. We didn’t give up.

Email Marketing 135

Email Marketing Marketing Marketers Marketing Plan 135

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. Ryan Reynolds is writing ads with ChatGPT for Mint Mobile. Oh, how naive we were.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Hubspot Marketing

NOVEMBER 14, 2023

This is where brainstorming tools come in. By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop. Pricing: Free version available.

Price 100

Price User-Generated Marketing Marketers 100

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

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Whitepaper eBook User-Generated Marketing 122

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Market Trends 135

Market Trends Law Transform User-Generated 135

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 107

Product Price User-Generated Social Media Marketing 107

Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. A closer look at the 3,000-ish new tools underlines that point. Kim Davis And now, here are this week’s AI-powered martech releases and news.

Transform 103

Transform User-Generated Branding Customer 103

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

Transform 112

Transform Price User-Generated CRM 112

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts.

Marketing Automation Platform 136

Marketing Automation Platform Marketing Marketers User-Generated 136

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. 7 Essential AI Insights for Marketers in 2024 1. Become a prompt master.

Transform 98

Transform User-Generated Marketing Marketers 98

Hubspot Marketing

JUNE 5, 2023

The future of marketing is undoubtedly intertwined with AI. The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI.

Marketing 113

Marketing Marketers Customer Branding 113

Rock Content

APRIL 22, 2024

It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more.

User-Generated 52

User-Generated Marketing Marketers Branding 52

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. Writing emails.

User-Generated 98

User-Generated CRM Marketing Marketers 98

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Heck, even the AI chatbots admit: “ChatGPT can make mistakes.

User-Generated 107

User-Generated Transform SEO New Technology 107

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

Whitepaper 131

Whitepaper Transform User-Generated Marketing 131

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources.

Price 136

Price User-Generated Education eBook 136

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing.

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Hubspot Marketing

MAY 16, 2023

If you're like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. But how can AI assistants help marketers? Creating content.

CRM 95

CRM Marketing Marketers User-Generated 95

Digital Marketer

SEPTEMBER 18, 2023

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater. Let’s unpack the limitations of AI-generated content.

Transform 120

Transform User-Generated Marketing Marketers 120

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Digital tools come to the rescue in this scenario.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. You’ve heard whispers about AI writing tools promising to make life easier. What is AI-generated content? Improve content quality.

User-Generated 128

User-Generated SEO Promotion Product 128

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 113

Energy Marketing Marketers Direct Mail 113

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Businesses Grow

OCTOBER 2, 2023

At the time, I was McKinsey & Company’s Executive Editor for AI. And with nearly a decade in the AI arena under my belt, I’d witnessed the tides of hype rise and fall. Soon I was busy fast-tracking perspectives on generative AI and immersing myself in this new world. And what did it mean for my career? It’s…meh.

Education 114

Education Marketing Strategy Content Marketing Product 114

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey. Will we be losing 95% of our marketing jobs?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

User-Generated 96

User-Generated Copywriting Influencer Marketing Energy 96