Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception. Should Marketers Use Artificial Intelligence to Generate Content?

Copywriting 130

Copywriting Law User-Generated Communications 130

Aspiration Marketing

MAY 31, 2023

In today's job market, it's crucial to prioritize employer branding and recruitment. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation. If your business wants to continue to optimize recruitment processes, here's what you need to know about AI.

Transform 206

Transform Branding Marketing Marketers 206

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing.

Transform 144

Transform Marketing Marketers Analytics 144

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. Here are some stats about the global artificial intelligence market, and which companies are prioritizing the technology. Image Source 2. It grew nearly 2.5 billion U.S. billion by 2028.

Marketing 124

Marketing Marketers Global Marketing Advertising 124

Hubspot Marketing

FEBRUARY 28, 2023

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista , 80% of industry experts integrate some form of AI into their online marketing activities. This article will explore the definition of AI, the different types of AI, and how AI can improve marketing processes.

Marketing 130

Marketing Marketers Marketing Strategy Customer 130

Hubspot Marketing

APRIL 21, 2023

You've likely heard how artificial intelligence can revolutionize the way marketers work. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing.

User-Generated 133

User-Generated Marketing Marketers New Technology 133

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Search Engine Land

MAY 9, 2024

Here’s a screenshot showing SGE dropping from around 1200 pixels to under 1050 pixels: Product viewers decrease. For marketers, it is essential to stay in lockstep with these changes to adapt to the new ways of optimizing for generative AI search.” Search results without SGE increase. Why did this happen, starting in mid-April?

User-Generated 127

User-Generated SEO Product Marketing 127

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Platform 119

Marketing Automation Platform Customer Journey Marketing Marketers 119

Martech

MAY 19, 2023

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? What is generative AI?

Transform 144

Transform User-Generated Marketing Marketers 144

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

User-Generated 91

User-Generated CRM Retail Marketing 91

Scoop.it!

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion in 2021.

Food 128

Food Marketing Marketers CRM 128

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 120

Manufacturing Marketing Marketers CRM 120

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Here’s something somebody asked me! Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. I am trained with MarTech content.

Digital Marketing 136

Digital Marketing Customer loyalty User-Generated Marketing 136

Rock Content

SEPTEMBER 27, 2023

You probably already know what a buyer persona is (and if you don’t, I recommend reading this post ) and its importance within a marketing strategy. This is a tool that leverages artificial intelligence to create personas in minutes. Now, don’t expect me to be overly promotional here. Join me on this journey.

Digital Marketing 104

Digital Marketing SEO Analytics Marketing Strategy 104

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Shipping 114

Shipping Communications Management Product Marketing 114

Rock Content

APRIL 24, 2024

Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experience. The first piece of data obtained is obvious: Artificial Intelligence makes us faster. But what does this mean?

User-Generated 52

User-Generated SEO Global Marketing Product 52

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Transform 138

Transform Management Customer Analytics 138

Rock Content

MAY 13, 2024

If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. This process is called prompting.

Marketing Strategy 89

Marketing Strategy User-Generated Digital Marketing Marketing 89

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 88

Influencer Marketing Marketing Marketers SEO 88

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.

Entertainment 115

Entertainment Marketing Marketers SEO 115

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. This will have a profound impact.

Transform 101

Transform Entertainment User-Generated Education 101

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. You’ll find some new ideas here! We created something brave.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Slick Text

JANUARY 13, 2023

Artificially generated art, voice bots at drive-throughs, chatbots for customer service — 2023 is the year of artificial intelligence. The post We Asked AI To Write Our SMS Marketing Messages — Here’s What Happened appeared first on SlickText. Launched by OpenAI, ChatGPT can do everything from […].

Marketing 98

Marketing Marketers Customer 98

Rock Content

DECEMBER 27, 2023

And, without question, one of the areas that experienced the most changes thanks to generative artificial intelligence is digital marketing. So, it’s perfectly understandable that many marketers still feel lost and uneasy when producing their content. From copywriting to image sourcing, everything changed.

SEO 93

SEO Content Marketing Marketing Marketers 93

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Rock Content

APRIL 22, 2024

When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more. In this article, you will have a glimpse into the report from a marketer’s perspective. But how are marketers using it daily?

User-Generated 52

User-Generated Marketing Marketers Branding 52

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. Regardless of your stance, it’s time to accept that AI is here and will impact your business.

Transform 122

Transform User-Generated Marketing Marketers 122

Hubspot Marketing

MARCH 6, 2023

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? Machines can't replace human connection.

Branding 124

Branding Marketing Marketers Social Media Marketing 124

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Marketing is one of the industries most significantly impacted by this trend. How far do you think Artificial Intelligence may get?

User-Generated 63

User-Generated Advertising Advertisers Price 63

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Search Engine Land

OCTOBER 16, 2023

Is it true that Google might penalize content created by artificial intelligence? With the fast advancements in natural language processing, machine language models, and many other technologies, AI writing tools are proliferating the market. The advantages of AI in content creation are too many to mention here.

User-Generated 125

User-Generated SEO Promotion Product 125

AWeber

APRIL 27, 2023

It’s hard to talk about modern marketing without mentioning artificial intelligence (AI). According to Influencer Marketing Hub, 61.4% of marketers have used AI in their marketing activities. One of the areas where we can witness various AI use cases is email marketing. And this is nothing new.

Email Marketing 91

Email Marketing Transform Marketing Marketers 91

Rock Content

APRIL 26, 2023

If you haven’t spent 500 days in a cave and out of touch with society, you know that Artificial Intelligence (AI) has taken over social media and blogs. Does artificial intelligence create content? If the same content were created by a marketer, we would likely be disappointed with the lack of depth and originality.

Content Marketing 74

Content Marketing Transform eBook Marketing 74