Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar?

Transform 145

Transform Marketing Marketers Millennials 145

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar.

Key Performance Indicator 82

Key Performance Indicator Thought Leadership Management Branding 82

Neil Patel

JULY 1, 2021

If you create content, you need a content calendar. What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? A separate calendar? Do you even need a paid content calendar? What Is a Paid Content Calendar? It depends on what you want them to do.

Promotion 135

Promotion Social Media Marketing Product Management 135

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. Your content calendar is not a content strategy.

Whitepaper 82

Whitepaper Content Marketing Management Education 82

Hubspot Marketing

JUNE 6, 2019

Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. I’ve gathered some of the best examples around, along with some free templates to get you started. A milestone for a blog launch might be, “ Blog post draft due on 5/30. ”. In our blog post example, a task might be, “Edit blog post. ”.

Social Media Marketing 129

Social Media Marketing Management Event Marketing Product 129

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Marketing Plan 144

Marketing Plan Energy Marketing Marketers 144

Buffer Marketing

SEPTEMBER 20, 2023

Although each business/creator is unique, here are some suggestions for how often you should post on the platforms you are active on. Brainstorm and work on new ideas Everyday, I take some time to look at the content calendar and add a few new ideas for social media content. The Weekly Social Media Management Checklist 1.

Analytics 112

Analytics Management Branding Place 112

Hubspot Marketing

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

Shipping 143

Shipping Analytics Food SEO 143

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling.

Transform 94

Transform Customer Acquisition Education Customer 94

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Buffer Marketing

SEPTEMBER 20, 2023

Although each business/creator is unique, here are some suggestions for how often you should post on the platforms you are active on. Brainstorm and work on new ideas Everyday, I take some time to look at the content calendar and add a few new ideas for social media content. The Weekly Social Media Management Checklist 1.

Analytics 52

Analytics Management Branding Place 52

Sprout Social

FEBRUARY 17, 2017

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. Managing Your Content Calendar. SproutChat. DSreBEhZ1k. SproutChat.

Product 52

Product Social Media Marketing Marketing Marketers 52

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But supporting sales by providing content as a marketing person can be tricky.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

Thought Leadership 92

Thought Leadership Advertising Advertisers SEO 92

Rock Content

JUNE 27, 2023

Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts.

SEO 85

SEO User-Generated Transform Education 85

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Schedule time on calendar.

Energy 90

Energy Content Marketing Communications Management 90

Neil Patel

JULY 28, 2021

Facebook has made it increasingly difficult for small business owners to increase their reach without paid adverts. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Select “Template” (shown in step 7 below). Step #3: Focus on Your Niche for Your Content Strategy.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Moz

FEBRUARY 9, 2021

You’re a marketing director at a startup. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Duct Tape Marketing

MAY 3, 2014

Weekend Favs May 3 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Weekend Favs July Nine My weekend blog post routine includes posting links to a.

SEO 61

SEO Customer Marketing Marketers 61

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

Marketing Strategy 99

Marketing Strategy Content Marketing Marketing Marketers 99

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Write That Down – Take the Best Meeting Minutes with This Template.

Analytics 139

Analytics Copywriting Energy SEO 139

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. One of the most important components of a solid content marketing plan is audience profiling.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Hubspot Marketing

APRIL 29, 2022

Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. But one of the best editorial calendar options is Google Calendar.

Management 145

Management Customer Product Marketing 145

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Social Media Content Calendar Tools to Plan Your Messaging. HubSpot's Downloadable Template for Excel.

Price 145

Price Social Media Marketing User-Generated Management 145

Duct Tape Marketing

JANUARY 23, 2015

6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! 1) Pick long-tail keywords.

Real Estate 74

Real Estate Thought Leadership SEO Inbound Marketing 74

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. That’s it.

Inbound Marketing 78

Inbound Marketing Marketing Marketers Marketing Mix 78

Duct Tape Marketing

JULY 31, 2013

How to Blog and Why Every Salesperson Should written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I believe that art of selling has turned from outbound to inbound, just as surely as the art of marketing has. At first, aim for at least three blog posts a week.

SEO 74

SEO Place Management Customer 74

Hubspot Marketing

JANUARY 11, 2023

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? We're going to walk you through how to compile a valuable curated blog post in this post. How to Create a Curated Blog. Managing a content calendar is tough. But how can you curate content for your blog?

Thought Leadership 116

Thought Leadership SEO Inbound Marketing User-Generated 116

Rock Content

AUGUST 11, 2020

There are hundreds of plug-in options that can help a lot the daily routine of those who manage websites, e-commerce, and blogs. These tools provide support not only to the maintenance of pages but also to automate marketing actions and other related tasks. CTAs are essential for blogs and websites to convince users to convert.

User-Generated 86

User-Generated SEO Analytics Advertising 86

Buffer Marketing

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Thanks to Buffer’s mobile app, you can check or amend your calendar on the go. 

Management 104

Management Social Media Marketing Analytics Product 104

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

SMA Marketing

JANUARY 25, 2024

A content marketing calendar is vital for any business with a content marketing agency. Content Marketing Calendar vs. Social Media Calendar While content calendar terms are often used interchangeably, there is a slight difference in how we use these documents.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Welcome Software

MARCH 29, 2022

For time-starved marketers, sitting down to create an editorial calendar can feel like a monumental task. So, it’s no wonder that 46% of marketers don’t have a documented content strategy. The irony is that creating an editorial calendar can actually save you time. Determine your content workflow.

Gen Z 52

Gen Z Whitepaper Thought Leadership Management 52