Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back? Like, wildly fast.

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Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

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Search Engine Land

FEBRUARY 16, 2023

Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback. Googlers have received an email with a list of dos and dont’s for fixing Bard’s responses in an email from Prabhakar Raghavana, the senior vice president at Google who oversees Search.

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Health User-Generated Search Marketers Branding 93

Search Engine Land

FEBRUARY 15, 2023

New Bing has been available to a small portion of the general public for about a week now. If you’ve spent some time testing out ChatGPT , and were impressed by its capabilities, you’re likely to have a similar experience with New Bing. How was I able to get early access to New Bing?

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Search Engine Land

SEPTEMBER 12, 2023

When Bard launched in February, there were no links. 30 after months of pressure by search marketers and publishers. Did the new Bing, powered by ChatGPT, make Google “dance.” ” Could that time in late 2022 coincide with OpenAI launching ChatGPT in late November?

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Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud. Get MarTech! In your inbox.

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Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting.

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Search Engine Land

SEPTEMBER 14, 2023

This explosion of generative AI is only fueling the fire of the misguided notion that “more is more” in marketing. The pitch for AI AI-powered content generation tools like ChatGPT, Bard, Copy.ai, and others are potentially transformative for SEOs. You can ask ChatGPT just about anything.

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Search Engine Land

OCTOBER 12, 2023

GAIO aims to help companies position their brands and products in the outputs of leading LLMs, such as GPT and Google Bard, prominent as these models can influence many future purchase decisions. Suggestions from Bing Chat and other generative AI tools are always contextual. Get the daily newsletter search marketers rely on.

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Transform PR User-Generated SEO 111

Search Engine Land

APRIL 19, 2023

Google Bard now shows more variety in the draft responses it provides to your questions. Google posted in its updates section that starting on April 21, 2023, two days from now, and Google Bard is “adding more variety to drafts.” Here is a screenshot of the drafts in Google Bard. ” What is new. Why we care.

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Communications Content Marketing Analytics Marketing 85

Rock Content

SEPTEMBER 13, 2023

Google’s now-famous algorithm was what originally gave it an edge over the competition and led it to market dominance. In early 2023, the search engine giant announced Bard , its own answer to the wildly popular ChatGPT. Like ChatGPT, Bard delivers AI-powered answers of all kinds to users everywhere.

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Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us.

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Whitepaper User-Generated Transform PR 114

Search Engine Land

FEBRUARY 1, 2023

As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. Reed Albergotti said that it is not just ChatGPT from OpenAI that is being added to Bing Search but a faster and richer version named GPT-4. ” Currently, ChatGPT, which runs off GPT-3.5,

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Transform Place Marketing Marketers 94

Rock Content

APRIL 27, 2023

ChatGPT is easily the option grabbing the most headlines right now, thanks to its incredible ability to carry out surprisingly human-like conversations about nearly any topic. But alternatives like the new AI-powered version of Bing Search and Google Bard have also been making a few waves. What Is Auto-GPT Capable Of?

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Digital Marketing User-Generated Health Marketing 84

Exposure Ninja

NOVEMBER 3, 2023

We know it will impact marketers, but with the information out there at the moment, it’s difficult to understand how and why it will change the way we do marketing. This guide explains what Google Gemini AI is and how it will affect marketing. Key Google Gemini Insights for Marketers In a rush? Starting with Bard.

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Search Engine Land

APRIL 21, 2023

Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during your search marketing tasks may want to utilize Google Bard or other AI chat engines, like ChatGPT or Bing Chat, to help with coding.

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Rock Content

APRIL 20, 2023

But that was before AI-powered alternatives like OpenAI’s ChatGPT and the new Bing AI Search came along. For example, The New York Times just announced that longtime Google partner Samsung could be looking to switch the default search engine on all its devices to Bing. How Likely Is Samsung to Switch to Bing?

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Search Engine Land

FEBRUARY 9, 2024

The classic examples include giants like Google and Microsoft Bing. Siri, Alexa, TikTok, Pinterest, Reddit, ChatGPT, Gemini (formerly Bard), and SGE signify this shift. Platforms not traditionally considered search engines are now fulfilling similar roles to the likes of Google and Bing. Dig deeper.

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Gen Z Transform Millennials SEO 121

Martech

FEBRUARY 17, 2023

The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. ” An established Google partner Adswerve is a long-standing Google partner, providing services related to Google products to agencies, analysts, marketers and publishers. Some commentators see trouble looming.

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Hubspot Marketing

FEBRUARY 14, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Interactive marketing has been a part of Snapple’s marketing strategy for decades. Marketing Snippets The latest marketing news and strategy insights.

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Search Engine Land

FEBRUARY 15, 2023

If you’re among the “multiple millions” on the waitlist for the new Bing, hopefully it shouldn’t be too much longer. There have been a few questions about our waitlist to try the new Bing, so here’s a reminder about the process: We’re currently in Limited Preview so that we can test, learn, and improve.

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Martech

FEBRUARY 21, 2023

Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. So, what can it do for marketers right now? We asked Paul Roetzer, founder and CEO of the Marketing AI Institute, about that and about what revolutionary capabilities we can expect to see in the very near future.

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User-Generated Marketing Marketers Analytics 114

Search Engine Land

JULY 19, 2023

If you use the related search operator for SEO and search marketing research, you may need to find an alternative solution going forward. Maybe AI search engines like Google SGE, Bard, Bing Chat, ChatGPT or others might be able to help. Here is what the related search operator looks like for this site: Why we care.

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Search Engine Land

FEBRUARY 15, 2023

That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. ” Get the daily newsletter search marketers rely on. ” Is content still king? .

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SEO New Technology Performance Marketing Digital Marketing 116

Search Engine Land

FEBRUARY 21, 2023

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “ code red ,” Google soft-launched Bard , its answer to ChatGPT.

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Martech

MAY 22, 2023

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” That’s okay for a starting position.

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User-Generated Email Marketing Customer Marketing 113

Hubspot Marketing

MAY 15, 2023

For instance, the other day I needed to write a post about — ironically — the differences between ChatGPT, Google's Bard, and Bing's new AI-powered search engine. So I asked ChatGPT: "Can you tell me the differences between ChatGPT, Google's Bard, and Bing's AI-powered search engine?

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Retail Thought Leadership Copywriting Management 114

Rock Content

MAY 7, 2023

In many ways, AI technology has made it easier for content marketers to get the job done quickly and efficiently. As a content marketer, you need to know that you’re investing in 100 percent human-generated material, and the right AI detection tool could help you accomplish this. What Is AI-Generated Text and Imagery?

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Content Marketing User-Generated Price Marketing 52

Search Engine Land

FEBRUARY 13, 2023

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. And if publishers are worried, Google and Bing should probably also be concerned. In short, publishers and content creators are worried. The concerns.

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Search Engine Land

FEBRUARY 17, 2023

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. And Microsoft Bing said it is not fast enough at this and it will get faster – faster than it is even now! Why we care.

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Entertainment SEO Marketing Marketers 87

Search Engine Land

SEPTEMBER 1, 2023

” Get the daily newsletter search marketers rely on. He concluded: "With all the buzz around ChatGPT, Bing and Bard, we are seeing ramifications and effects across digital – and SEO is absolutely going to be affected." “> “> “> “> “> “> Processing…Please wait.

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Search Engine Land

FEBRUARY 2, 2023

Earlier this week, we reported Google is rumored to have started on its own version named Apprentice Bard. Meanwhile, Microsoft invested heavily in OpenAI, the creators of ChatGPT. Microsoft is rumored to be bringing GPT-4 to Bing search in some way in the very near future. ” Earlier reports. Why we care.

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Animalz blog

MAY 2, 2023

Using ChatGPT, it is, in fact, almost as easy to write a 5,000-word article as a 500-word one, so we can also expect the average length of published content to continue its upward trend. Generative AI exacerbates a well-established problem: marketers creating content based on the same tools and the same source material.

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Search Engine Land

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. and he would just continue producing more stories,” Venkatasubramanian added. And he would just go on and on.”

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Transform User-Generated Branding Marketing 100

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. and he would just continue producing more stories,” Venkatasubramanian added. And he would just go on and on.”

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Transform User-Generated Branding Marketing 103

Search Engine Land

MARCH 21, 2023

Google might have stumbled in its Bard announcement , but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content. Get the daily newsletter search marketers rely on. Google is not giving you the green light to have ChatGPT write for you and call it a day.

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SEO User-Generated Search Marketers Product 99

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

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