Content Marketing Institute

JANUARY 18, 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year. Continue reading →

Content Marketing 129

Content Marketing Marketing Marketers 129

Litmus

NOVEMBER 3, 2021

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance.

Price 126

Price Product Promotion Email Marketing 126

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away. Source: Really Good Emails.

Promotion 119

Promotion Product Email Marketing Branding 119

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? An email footer is the bottom-most portion of your email.

Shipping 95

Shipping Customer Promotion Branding 95

Litmus

MAY 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Source: [link].

Fashion 107

Fashion Manufacturing Retail Education 107

Litmus

OCTOBER 17, 2022

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Email Design and Production Specialist, Litmus.

Copywriting 93

Copywriting Place Email Marketing Product 93

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

Retail 94

Retail Email Marketing Digital Marketing Branding 94

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game.

Email Marketing 105

Email Marketing Place Product Branding 105

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

B2C 80

B2C Customer loyalty Email Marketing Place 80

Vertical Response

MAY 16, 2022

Email marketing is still one of the most effective ways to get your message across. However, not all email marketing campaigns are going to work and be effective. You can’t just throw an email together and expect amazing results. Can email marketing design make or break your email campaign?

Email Marketing 58

Email Marketing Marketing Marketers Marketing Strategy 58

Litmus

FEBRUARY 16, 2022

According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective? Head over to the Litmus Community. Lily : I agree.

Email Marketing 89

Email Marketing Analytics Management Branding 89

Litmus

MAY 20, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Email Marketing 107

Email Marketing Digital Marketing Place Management 107

Zumvu

APRIL 28, 2024

Email marketing remains a cornerstone of digital marketing strategies for businesses across the globe

Email Marketing 52

Email Marketing Digital Marketing Marketing Marketers 52

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 94

Email Marketing Marketing Marketers Copywriting 94

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about coding and design?

Email Marketing 66

Email Marketing User-Generated Communications Branding 66

Litmus

JUNE 14, 2019

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” On its surface, email design seems easy. In this episode of Delivering, I try to answer the question, “What is email design really?”. Email design is easy, right? Episode Transcript.

Copywriting 74

Copywriting Email Marketing Communications Marketing Strategy 74

Litmus

APRIL 29, 2020

Whether you work with a remote email team or not, email design systems can help you. From scaling your programs and ensuring consistency, to saving time when designing and coding emails, a strong design system has your back. That’s how we got started with our email design system at Zillow.

B2C 69

B2C Branding Education Place 69

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 83

PR Transform CMO Marketing 83

Litmus

MARCH 6, 2024

Every email has a purpose. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? As email marketers and designers know, there’s more to conversions than simply adding a button to your email.

Email Marketing 113

Email Marketing Marketing Marketers Entertainment 113

Litmus

APRIL 30, 2020

Whether you work with a remote email team or not, email design systems can help you. From scaling your programs and ensuring consistency, to saving time when designing and coding emails, a strong design system has your back. That’s how we got started with our email design system at Zillow.

B2C 53

B2C Branding Education Place 53

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

eCommerce 130

eCommerce Law Shipping Email Marketing 130

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 119

Copywriting User-Generated CRM Marketing 119

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Platform 118

Marketing Automation Platform Customer Journey Marketing Marketers 118

Zumvu

APRIL 5, 2022

There has been tremendous advancement in email marketing in recent times. Many marketers now use Artificial Intelligence, AMP technology, creative visuals, and interactive elements as part of their everyday activities.

Email Marketing 105

Email Marketing Marketing Marketers 105

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. TV is as efficient as it is effective.

Health 108

Health User-Generated Marketing Marketers 108

Adobe Experience Cloud Blog

APRIL 17, 2013

by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Email Trust. Message and Creative.

Law 134

Law Email Marketing Marketing Marketers 134

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 111

Email Marketing Health Marketing Marketers 111

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing 110

Marketing Marketers Manufacturing Performance Marketing 110

Litmus

NOVEMBER 17, 2018

Dark Mode provides a dark theme for all major desktop apps, including Finder, iTunes, Photos, and what’s most important for us email geeks: Apple Mail. A personal email in Dark Mode. How does Dark Mode Impact Email Design? Good news: Dark Mode does not impact HTML emails at all by default.

Global Marketing 48

Global Marketing Email Marketing Branding Customer 48

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Customer Journey 121

Customer Journey Email Marketing Marketing Marketers 121

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Branding is important, folks!)

Marketing Strategy 107

Marketing Strategy Marketing Marketers Shipping 107

Litmus

DECEMBER 22, 2021

Every email has a purpose. Designing calls-to-action for email. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Designing calls-to-action. Just like an email needs a purpose, so does a CTA.

Email Marketing 128

Email Marketing Marketing Marketers Entertainment 128

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 93

Customer B2C Transform Retail 93