SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 91

Promotion User-Generated eCommerce Marketing 91

Martech

JULY 25, 2023

Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. People want to feel special and marketers see the rewards in revenue. Visit Digital Marketing Depot to download The Email Personalization Guide Marketers Can’t Miss from Litmus.

Digital Marketing 87

Digital Marketing Marketing Marketers Whitepaper 87

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. So if you were thinking of getting those holiday emails out in mid November, you could miss out on weeks of easy sales. Organize the mayhem with a holiday email marketing calendar.

Email Marketing 97

Email Marketing Shoppers Shipping Marketing 97

Litmus

DECEMBER 22, 2021

Every email has a purpose. CTAs help guide your subscriber to the primary action you want them to take. Designing calls-to-action for email. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Primary CTAs.

Email Marketing 128

Email Marketing Marketing Marketers Entertainment 128

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 106

Email Marketing Marketing Marketers Health 106

Search Engine Journal

DECEMBER 12, 2022

When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing. The post Email Marketing For Small Businesses: A Guide To Getting Started appeared first on Search Engine Journal.

Email Marketing 118

Email Marketing Marketing Marketers Customer 118

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. For better or for worse.

Email Marketing 75

Email Marketing Marketing Marketers User-Generated 75

Vertical Response

SEPTEMBER 18, 2023

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

Email Marketing 73

Email Marketing Law Marketing Marketers 73

Aspiration Marketing

NOVEMBER 23, 2021

You may be under the impression that email marketing isn't effective anymore. But the truth is, email is still one of the most effective and least expensive forms of online marketing. Here are a few key things to know about email marketing today.

Email Marketing 130

Email Marketing Inbound Marketing Marketing Marketers 130

Litmus

SEPTEMBER 16, 2020

The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

Email Marketing 145

Email Marketing Marketing Marketers Customer 145

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 141

Email Marketing Marketing Marketers Key Performance Indicator 141

Backlinko

MAY 25, 2021

The post Email Marketing: The Definitive Guide appeared first on Backlinko.

Email Marketing 98

Email Marketing Marketing Marketers 98

AWeber

MARCH 2, 2022

We’re huge fans of using interactive content in email. And one of the easiest ways to do so is by adding animated GIFs to your emails. Does adding a GIF in an email matter. There are test that have show eye-catching visuals like GIFs in emails have increased click-through rates by 42% and conversion rates by 103%.

Marketing 80

Marketing Marketers Education Promotion 80

Vertical Response

APRIL 25, 2022

Fortunately, with cold email marketing, you can build up your customer base. It’s all about using the right email marketing strategies to get attention from the right people. Not to worry, we’ll cover everything you need to know about these strategies in this ultimate guide to cold email marketing.

Email Marketing 57

Email Marketing Whitepaper Marketing Marketers 57

Vertical Response

MARCH 21, 2022

Email marketing helps a business reclaim lost time, boost ROI, and improve customer service. There is a learning curve associated with creating effective email campaigns. It’s time to construct the perfect email marketing campaign strategy. Read the below guide for some help. Categorized Email Lists.

Email Marketing 71

Email Marketing Marketing Marketers Analytics 71

Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. Here’s what email marketers need to know: 1. Refer: What is B2B Email Marketing.

Email Marketing 246

Email Marketing B2C Marketing Marketers 246

Litmus

NOVEMBER 20, 2019

The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

Email Marketing 110

Email Marketing Marketing Marketers Customer 110

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign.

Email Marketing 125

Email Marketing Customer Journey Shipping Marketing 125

Marketing Insider Group

MAY 9, 2018

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. Email is one of the most powerful channels you can leverage […]. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group.

eCommerce 91

eCommerce Email Marketing Marketing Marketers 91

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Platform 121

Marketing Automation Platform Customer Journey Marketing Marketers 121

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Adobe Experience Cloud Blog

AUGUST 7, 2013

In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. So how can marketers do these things? Email must be relevant. Email must be conversational.

Email Marketing 134

Email Marketing Thought Leadership Fashion Marketing 134

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Abandoned cart emails.

User-Generated 124

User-Generated Email Marketing B2C Marketing 124

Rock Content

APRIL 27, 2020

Technology has evolved so much and so fast in the last decade that it changed over and over how we think about Digital Marketing. In this email marketing guide, we want to show you exactly that: how a well-structured campaign can use this consolidated channel to attract, gather data, advertise , and build brand presence.

Email Marketing 56

Email Marketing eBook Marketing Marketers 56

Six & Flow

MARCH 7, 2024

Creating an inbound email marketing strategy means crafting campaigns that align with the customer's journey and interests. It's about moving away from intrusive, broadcast-style emails and towards more personalised, permission-based communications.

Email Marketing 98

Email Marketing Marketing Strategy Customer Journey Marketing 98

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 106

Energy Marketing Marketers Direct Mail 106

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us!

Email Marketing 109

Email Marketing Marketing Marketers Place 109

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Whitepaper 91

Whitepaper Digital Marketing Email Marketing Marketing 91

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Email Marketing 105

Email Marketing Promotion Marketing Marketers 105

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 119

Transform CMO Marketing Marketers 119

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Whitepaper 91

Whitepaper Digital Marketing Marketing Marketers 91

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills. Business email address Subscribe Processing. See terms.

SEO 118

SEO Marketing Marketers New Technology 118