Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Users can like, share, comment on posts and follow other users and businesses.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Search Engine Journal

JULY 22, 2022

Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing Ideas appeared first on Search Engine Journal. Don't underestimate the importance of strong communities.

Marketing 134

Marketing Marketers 134

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. Instagram and Facebook are the most effective platforms for community building.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

AWeber

APRIL 17, 2024

Email marketing for realtors. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. 2 - Proven ROI Email marketing delivers a return of 3600%, according to Litmus. And it allows you to reach a much more targeted audience.

Real Estate 78

Real Estate Email Marketing Education Marketing 78

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. Within the community, an idea was floated to co-create a book together.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Social Media Examiner

MARCH 28, 2023

Wondering how to find fresh content ideas? In this article, you’ll discover how to find content inspiration for Facebook, Instagram, TikTok, and more. #1:

Social Media Marketing 103

Social Media Marketing Marketing Marketers 103

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. You can schedule posts, interact with your community and even monetize your content. What is the difference between Facebook and Instagram Creator Studio?

Key Performance Indicator 103

Key Performance Indicator Marketing Marketers Management 103

Businesses Grow

APRIL 29, 2024

Uprising alumni help make newcomers feel welcome at the marketing retreat as soon as they walk through the doors! Just experienced my favorite week of the year — The Uprising — and I thought I would share a few learnings from this exceptional marketing retreat (year five!) The event is co-created.

Transform 67

Transform Marketing Marketers Food 67

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Consider making a central repository of copy ideas, even if it’s just a shared spreadsheet you can all edit.

Marketing 104

Marketing Marketers eCommerce SEO 104

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Or do they?

Product 84

Product User-Generated eCommerce Marketing 84

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers User-Generated 137

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing.

Customer 135

Customer Copywriting Marketing Marketers 135

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Enter our Top 5 AI Tools for Marketing in 2024. AI Content Idea Generator (for content writing) ?Pricing:

Transform 86

Transform Price CRM User-Generated 86

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Join or Create a Facebook Group. Facebook Groups are underrated by marketers.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. On average, video content is shared 1200 percent more than text and image posts combined – making it the perfect pursuit for businesses looking to increase their organic reach.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Buffer Marketing

APRIL 30, 2024

Meta, the parent company of Facebook, recently announced the phasing out of the Facebook Groups API, effective April 22, 2024. The Facebook Groups API was what social media management tools , including Buffer, used to schedule posts to Facebook Groups. But first, let's look at how it works.

Management 80

Management 80

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Businesses Grow

APRIL 3, 2023

It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. The 2009 marketing predictions … and my “grade!”

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Customers.ai

DECEMBER 15, 2023

This is great news for Gmail users but what does RETVec mean for email marketers? The key takeaways for email marketers? Instead of buying a list of people who might fit your ICP and might be in the market for what you sell, why not focus on the people who are already interested? Easy enough right? Ok, it isn’t that simple.

Email Marketing 114

Email Marketing Outbound Marketing Marketing Marketers 114

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Buffer Marketing

JULY 10, 2023

Available Channels Tailwind offers only three social channels: Instagram, Facebook, and Pinterest. Channels available on Buffer Channels available on Tailwind Instagram Instagram Twitter Pinterest Pinterest Facebook Facebook LinkedIn TikTok Google Business Profiles Mastodon  YouTube (coming soon) Shopify (analytics)   2.

Social Media Marketing 80

Social Media Marketing User-Generated Price Marketing 80

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. They are displayed at the top of the newsfeed and allow users to add filters, stickers and text to their posts.

Marketing Strategy 114

Marketing Strategy User-Generated Marketing Marketers 114

Martech

FEBRUARY 23, 2022

Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. That leaves nearly three quarters of consumers who have murkier ideas on the subject. Talk of the metaverse came almost out of nowhere last year when Facebook’s parent company changed its name to Meta. Why we care.

Real Estate 140

Real Estate Retail CMO Marketing 140

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Thought Leadership 119

Thought Leadership Analytics Management Social Media Marketing 119

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. What Is Facebook Marketing? Types of Facebook Ads.

User-Generated 145

User-Generated Real Estate Marketing Marketers 145

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Because of its massive user base, social media is a major component of many companies’ marketing strategies. Social media is big business.

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

Influencer Marketing 125

Influencer Marketing Entertainment Marketing Marketers 125

Digital Marketer

APRIL 4, 2024

Did you know there are about 200 Facebook Ad metrics? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics.

Price 97

Price Advertising Advertisers Key Performance Indicator 97

Hootsuite

SEPTEMBER 25, 2023

In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98