Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Hubspot Marketing

OCTOBER 31, 2022

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Conversions? Organic traffic? Keyword rankings?

SEO 96

SEO Branding Marketing Marketers 96

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 112

SEO Analytics User-Generated Price 112

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing.

Thought Leadership 108

Thought Leadership Inbound Marketing Promotion User-Generated 108

Search Engine Land

AUGUST 17, 2023

Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO. Historically search intent has been put generally into several specific categories. These serve as the four core search intents and the foundation of how many SEOs define a search action.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

Unbounce

APRIL 6, 2023

Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results. These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content.

Product 81

Product Copywriting Price User-Generated 81

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy. We cover that below.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. It helps you assess your existing content, make changes to optimize its performance, and use it to uncover insights that drive your future strategy in the right direction.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Orbit Media Studios

SEPTEMBER 13, 2023

By Andy Crestodina There are so many ways to use artificial intelligence (AI) for digital marketing. Of course, there are some for search engine optimization (SEO). Today we are sharing seven ways to use AI for better SEO. We’ll do (almost) everything here without SEO tools or expensive AIs.

SEO 97

SEO User-Generated Analytics Affiliate Marketing 97

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? The importance of landing page analysis You want to supercharge your conversion rates, right?

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

MARCH 19, 2024

Modern SEO has to win a more complex, more human credibility contest: a subtle evaluation of the combined “human trustability” of the website owner (corporation or person), the content creator (person or corporation) and the content itself. Get the daily newsletter search marketers rely on. That has changed.

PR 136

PR User-Generated SEO Digital Marketing 136

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

User-Generated 145

User-Generated Law SEO Promotion 145

Neil Patel

JANUARY 6, 2023

At the same time, the number of houses up for sale is at historic lows. It’s called real estate SEO. Using SEO for real estate is when you optimize your website so search engines will increase web traffic and improve the visibility of your real estate listings. Why Do Real Estate Professionals Need SEO?

Real Estate 84

Real Estate SEO Energy Digital Marketing 84

Neil Patel

SEPTEMBER 1, 2020

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list.

Real Estate 145

Real Estate Shipping User-Generated Promotion 145

Rock Content

AUGUST 4, 2023

Suppose you were to develop a digital marketing budget for a specific campaign. For example, if the marketing campaign is designed to boost subscriber numbers, how many new subscribers could you expect to capture with $15,000? Parametric Estimation Parametric estimation is looking at historical data and applying modern cost analysis.

Management 52

Management Whitepaper Digital Marketing Advertising 52

Unbounce

APRIL 19, 2024

/ Conversion optimization 12 must-read CRO case studies to inspire your next campaign By Josh Gallant. When it comes to your online marketing game, high conversion rates are key to making those sales. TABLE OF CONTENTS What is CRO and how can it improve your sales and marketing? Updated on April 16, 2024.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Search Engine Land

APRIL 1, 2024

This means you’ll likely need to optimize it further. Often, SEOs will use various methods to prevent search bots from accessing pages they don’t want them to crawl. It can also happen for technical reasons, such as a tag system on a blog or products only differing by color or size, creating almost identical pages. This is key.

Energy 119

Energy SEO Education Place 119

Search Engine Land

DECEMBER 12, 2023

This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. SEO implications Understanding the nuances of these dynamic search filter systems is essential for SEOs. Do the patents reflect Google’s actual practices? Extracting relevant keywords.

SEO 121

SEO User-Generated Transform Place 121

Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Rock Content

OCTOBER 19, 2023

So, if you’re on this blog, you might get the same advice here too. However, there’s one primary benefit of being on the Rock Content blog as opposed to the other websites — we’ve corroborated our facts from experts and gotten advice from them on how to ensure your topic clusters and pillar pages‌ drive fruitful results.

SEO 59

SEO Copywriting Law CMO 59

Use Insider

DECEMBER 13, 2023

Generative AI” refers to when you use a prompt (such as “Write a blog post about omnichannel marketing) to get the desired outcome: your finished blog post. What may have taken a team of five marketers a week to complete before, can essentially be done in half the time by two marketers with generative AI for marketing.

Customer 52

Customer User-Generated Customer Journey Transform 52

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. For instance, let's say you are an influencer marketing agency. Are they more engaged in videos or blog posts?

eBook 145

eBook Finance User-Generated Transform 145

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

SEO 88

SEO User-Generated Advertising Advertisers 88

Adobe Experience Cloud Blog

JULY 3, 2017

In this article, I segment key paid marketing metrics into three different categories. I’ll then wrap up with some actionable techniques you can use to optimize your results. These metrics are the most commonly measured by marketers. Conversion-Driven Metrics. What is your true north? Traffic-Driven Metrics.

User-Generated 134

User-Generated Marketing Marketers Thought Leadership 134

Orbit Media Studios

JULY 19, 2023

I’ll do this in GA4, but if you don’t have much data there yet, you can go back and do it all with historic data from Universal Analytics. Export content performance data from GA4 GA4 has the performance of your content marketing in various ways (traffic and engagement) and in various channels (organic search, social media, etc.).

Analytics 69

Analytics User-Generated SEO Digital Marketing 69

Neil Patel

APRIL 2, 2023

Conversely, if your website’s been around for a few months or longer, there’s a good chance you have some links pointing to it. Every website owner needs this tool in their SEO arsenal. Ahrefs An absolute favorite among online marketing professionals, Ahrefs gives you all the tools you need to track your backlinks and keywords.

SEO 86

SEO User-Generated Analytics Health 86

Orbit Media Studios

JULY 19, 2023

In case you’d like to sit back and just watch it, here’s a video: Please accept statistics, marketing cookies to watch this video. I’ll do this in GA4, but if you don’t have much data there yet, you can go back and do it all with historic data from Universal Analytics. Now pick the metrics most useful for content marketing analysis.

Analytics 52

Analytics User-Generated SEO Content Marketing 52

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. Types of SEO forecast. There is one thing I want to expand on before we get into the spreadsheet stuff: the different types of SEO forecast. What makes this an SEO forecast?

SEO 73

SEO Branding Analytics Place 73

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

SEO 52

SEO Digital Marketing Advertising Advertisers 52

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. How long should my marketing resume be?

Management 144

Management Marketing Marketers Inbound Marketing 144

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Start by Becoming an Influencer in a Niche Field.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Backlinko

JUNE 27, 2023

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. You can perform keyword analysis by looking at the difficulty, monthly search volume, the search intent behind the query, and conversion potential of individual search terms. What is Keyword Analysis?

SEO 91

SEO User-Generated Analytics Price 91

Hubspot Marketing

SEPTEMBER 29, 2022

For example, say your marketing team is selecting a KPI for its growth goals. Ranking in search engine results is important for a blog, so the amount of #1 keyword rankings could seem like a good KPI. But what if your blog's top-ranking keywords don't relate to your business goals? The KPIs for this project are: Traffic.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

When Dropbox leaders looked at the economics, they realized that no matter how much they optimized, their current course would not lead them where they wanted to go. You first need to find a winning combination of market, analysis, testing, and automation that fits your unique needs. How to Design an Effective Growth Hacking Plan.

Promotion 128

Promotion Key Performance Indicator Transform Thought Leadership 128