Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. It’s easy to get swept up in flashy martech, but what really drives lasting success is building a team that can evolve alongside these tools.

Marketers

Hubspot Marketing

SEPTEMBER 11, 2024

As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too. AI recruiting tools can’t replace a great recruiter or HR person, but they can certainly make recruiting easier.

Price

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. An agent is software that uses AI and tools to accomplish a goal that requires multiple steps. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. “So, What is an AI agent? Yes, they can do that.

User-Generated

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage. How to Use AI in B2B Marketing 1. That’s huge.

User-Generated

Hubspot Marketing

SEPTEMBER 9, 2024

Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do. I feel like I've lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor. Where are other marketers most productive? Here's what they had to say.

Product

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs. Most important factors for replacement martech applications.

Marketing Automation Platform

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1.

Marketing Automation Platform

Chief Martec

JANUARY 2, 2025

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. iPaaS embraced the diversity of tech stacks and empowered people to automate digital operations at a level above individual products. Manageable?

Fashion

Martech

JANUARY 7, 2025

This includes conversational headings like The best software to protect businesses from ransomware attacks. You can use tools like Google Natural Language Processing or OpenAI embeddings to understand the relationship between tools.) Lets use a marketing automation platform as an example.

SEO

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. In this post well talk only about influencer marketing tools.

Influencer Marketing

Sprout Social

SEPTEMBER 12, 2024

We’ll also share content creation tools you can use to support your creativity. AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Save time improving social copy and slating in captions for videos through AI editing tools.

Management

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. One company, fintech giant Klarna, has gone so far as to ditch two major vendors in favor of DIY software.

CRM

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create an easily-editable template on Canva (or any other software of your choice) that you can edit in a jiffy. Scheduling posts using social media tools is a part of automation.

Management

Neil Patel

JULY 20, 2025

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services.

User-Generated

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. To find the right tools, you’d usually have to get a firsthand recommendation from someone who’s done your job. I’m not even a little surprised.

Management

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Dig deeper: Doing more with less: How marketers can make content go further Why should marketers care about content atomization? This approach helps stretch the value of every content investment.

Whitepaper

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Marketing Insider Group

JUNE 17, 2025

You’ve probably noticed how fast things shift in marketing. It’s a game of constant updates, smarter tools, and higher expectations. Marketing management trends don’t move slowly. Automation doesn’t sound robotic anymore. They’re connecting marketing, sales, and support into one smart system. So, what’s next?

CRM

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. Let's explore each enhanced leading scoring tool component and understand how they work together to create a more comprehensive lead qualification system. We see it a lot.

Transform

Calvyn Lee Blog

NOVEMBER 15, 2024

In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity.

Social Media Marketing

Hubspot Marketing

NOVEMBER 5, 2024

Like customizing it to that person and then having very detailed automated responses with sequences and chatbots. But, conversations are what the goals should always be with marketing.” Thankfully, there are tons of conversion rate optimization tools that can help you analyze your sales funnel and optimize your strategies.

B2C

SocialPilot

JANUARY 6, 2025

Thats where Google review automation comes in. Automating Google reviews lets you gather feedback effortlessly and improve your online reputation without any manual hassle. In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro.

CRM

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Most marketers underestimate the power of Pinterest.

Content Marketing

Martech

JANUARY 27, 2025

Weve built tools and services to help agencies maintain fast, secure websites that deliver exceptional results. The benefits of offering site management services as an SEO agency Expanding into site management services is a strategic way for SEO agencies to grow their revenue, improve client retention, and stand out in a competitive market.

Management

Hubspot Marketing

JULY 16, 2025

CRM Comparison Table Best CRM Software for Social Media Businesses Benefits of CRM Software for Social Media 5 Important Features for a Social Media CRM How to Choose a CRM for Social Media (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Social Media Companies What is a CRM for social media?

CRM

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025.

Price

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Ive found AI agents helpful in some capacities saving me time, automating repetitive tasks, and assisting with research. Why are AI agents useful in marketing? Table of Contents What are AI agents?

Price

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. By harnessing the power of AI and automation , we can finally say goodbye to wasted ad spend and hello to smarter, more effective campaigns.

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