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Like just about everything in marketing, B2B marketing is changing — and fast. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm.
And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.
This is good news for marketers looking to optimize holiday campaigns. The stats support two other behaviors related to experience: mobile-first strategies and a growing use of AI agents. Shift to mobile. Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping. was mobile.
The same principle applies to digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Works for desktop and mobile. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. Choose the right tool, and you’ll also get actionable insights for improving those stats (rather than just raw TikTok data). What makes a good TikTok analytics tool? Deep breath. It’s so easy.
Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.
Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. And did you know 83% of marketers report that social media has increased business exposure? Align your marketing objectives with your social media advertising strategy to help you plan your budget.
Check out my stats below. Optimize reach by posting at the best time for your audience Part of your content strategy involves figuring out the best time to post on Facebook for maximum engagement. 📘 Learn more about scheduling Facebook Group posts using mobile notifications.
Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) Building the Perfect Trigger-Based Email Workflow Trigger-based email marketing isnt a one-size-fits-all solution.
The digital marketing space is more crowded than ever. Organic visibility is the gold standard of digital marketing. Tactics like digital PR, guest posting, link-worthy content (think stats, infographics, or tools), and outreach campaigns still work as long as youre thoughtful about how you approach them. Use proper headers.
How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.
And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. Some users may see a dedicated video tab in the navigation bar on its mobile app. The good news? This addition is just the beginning.
From toddlers to senior citizens, everyone today wields a mobile device. No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. This is all a part of a greater content marketing plan.)
How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.
In this article, I’ve rounded up 26 free Instagram tools for creators, marketers, and small businesses. Canva Best for: All-round visual content creation Canva is the go-to visual design platform for creators, small businesses, and marketers — especially if you don’t have a design background.
You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.
But email engagement goes even deeper than clicks: Email Replies : Especially for B2B marketers, a reply to your email can be a direct line to a sales conversation. The Most Common Email Engagement Metrics We are all about going above and beyond the basics but when it comes to email marketing, its still important to know the tried and true.
Why Plain Text Emails Are the Next It Thing If youre an email marketer, youve without a doubt spent hours perfecting beautifully designed emails. Remember that spam filters are essentially gatekeepers and they will flag anything that feels like marketing. Stats Back It Up Lets talk numbers because data matters. Plain text wins.
Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Tools like…visitor tracking? That’s what we’re here for.
These posts often reinforce Glossier’s skincare-first message while maintaining aesthetically pleasing and mobile-friendly content. Design for mobile: Test readability at a glance on smaller screens. Keep it vertical: Always shoot in 9:16 mobile format. Pair with a smart caption: Don’t let your image carry all the weight.
Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.
As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. But don’t hop on video marketing just because everyone else is.
Content marketing takes effort. Look for: Broken links Missing meta descriptions Duplicate content Slow page load times Poor mobile formatting You don’t need to be an SEO expert, but fixing these basics can lift your rankings. Can I improve it with a graphic or updated stat? Others were never optimized in the first place.
In the context of CPG marketing, there are a few key issues that create the perfect storm for data-rich, information-poor decisions. website, in-store, mobile app), inconsistencies in how data is captured and stored can create confusion. Speed in execution Retail moves fast, and so must marketing strategies.
Search engine optimization (SEO) is no longer about simply ranking for keywords. Local SEO still matters—optimize your Google Business profile regularly as a publishing platform for increased exposure. I'm going to talk about search engine optimization or as I've started to call it search visibility because the game has changed.
For marketers, short-form content drives reach, engagement, and ROI. Why Should Marketers Love Short-Form Content? It’s the marketing equivalent of a snack: small, satisfying, and easy to consume. If that were the case, screen time stats would look a lot different. Why Should Marketers Love Short-Form Content?
Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. Generative Engine Optimization (GEO) is the practice of creating and optimizing content so that it appears in AI-generated answers on platforms like Google AI Overviews and AI Mode, ChatGPT, and Perplexity. And honestly?
Introducing Optimizely Personalization. Optimizely Personalization includes features that let you. But personalization is a challenge for many brands. Fragmented data, difficult tech, and workflow confusion all work together to make implementing a personalization program feel like climbing Mt. What does that mean for you?
In this post, I’ll go over everything you need to know about creating business listings and why they’re so valuable, even in the age of social media and other marketing tactics. For proof, you need to look no further than Accelerated Mobile Pages (AMP) , featured snippets, and, most importantly, local packs. What is a business listing?
Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. What was once limited to tech giants like Amazon and Netflix is now mainstream.
📚 Learn more about the world’s largest professional network with this round-up of 26 LinkedIn stats to know in 2025. How to schedule a post on LinkedIn You can schedule posts on LinkedIn using the built-in scheduling feature on both desktop and mobile devices. Which type of LinkedIn profile should you use?
But what about the sneaky, overlooked optimizations that actually move the needle ? We’re diving into 10 fresh, overlooked ecommerce store conversion optimizations you probably haven’t tried yet. It’s not magic but it is one of the most overlooked ways to optimize your ecommerce store. That’s where we come in. That’s a problem.
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And, we’re not just talking about analytics demographics like “marketers” or “CXOs.” Lead with an unexpected stat or insight. Optimize Your LinkedIn Page Before you even post a single piece of content, take a step back and ask: Does my LinkedIn Page make someone want to follow or engage with us? Ask a punchy question.
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Are you one of those marketers spending tons of money on marketing? If yes, then you should be aware that you are completely ignoring the most powerful marketing engine sitting right under your nose: customer reviews. Retention Stage: Reviews Drive Post-Purchase Loyalty Smart marketers know the sale is just the beginning.
" There are currently over 500 million people creating and watching Instagram Stories on their mobile devices every day. The switch from swipe up to a sticker was good news for content marketers and small business owners, since it meant you no longer needed 10k followers to link to a website.
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A website audit is also a great opportunity to get your team organized and aligned around the strengths, weaknesses and opportunities within your current site strategy, so you can better optimize your roadmap. CRO site audit: A conversion rate optimization (CRO) audit examines how well your site turns visitors into leads or customers.
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By sticking to these ethical review practices, your business will not just comply with the platform guidelines, but it will build a stronger and more trustworthy reputation in the market. Embedded Forms: Embed review forms straight onto your website or mobile application to enable in-app feedback collection.
The conversation covers the evolution of search, the impact of AI, why high-intent content matters more than ever, and how marketers can thrive in a landscape that’s constantly being disrupted. He’s known for his innovative approach to search, actionable advice for marketers, and commitment to helping brands drive measurable growth.
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