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5 key trends we’re seeing in B2B marketing

Martech

Like just about everything in marketing, B2B marketing is changing — and fast. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm.

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4 Innovative Marketing Strategies to Boost Your Brand’s Online Presence

Marketing Insider Group

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.

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Holiday ecommerce start surpasses record-breaking forecast

Martech

This is good news for marketers looking to optimize holiday campaigns. The stats support two other behaviors related to experience: mobile-first strategies and a growing use of AI agents. Shift to mobile. Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping. was mobile.

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28 Simple, Free SEO Tools to Boost Your Search Rankings in 2024

Buffer Marketing

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Works for desktop and mobile. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

SEO
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15 TikTok analytics tools that do the math for you

Hootsuite

TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. Choose the right tool, and you’ll also get actionable insights for improving those stats (rather than just raw TikTok data). What makes a good TikTok analytics tool? Deep breath. It’s so easy.

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Top Email Marketing Strategies to Boost Engagement

Vertical Response

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.