Use Insider

MAY 30, 2022

Personalized product recommendations for the win. Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. The emphasis is now on marketers to nurture the customer’s interest and nudge them closer to purchase.

Product 98

Product User-Generated Shoppers Price 98

Use Insider

MAY 14, 2024

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. Retention vs. acquisition marketing: What’s the difference? Retention vs. acquisition marketing: What’s the difference?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Customer Journey 131

Customer Journey Email Marketing Marketing Marketers 131

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 127

Law Marketing Marketers User-Generated 127

Use Insider

FEBRUARY 29, 2024

What is generative AI in marketing? Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. This saves hours of manual labor, reduces guesswork, and enhances team productivity, independence, efficiency, and speed.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Hubspot Marketing

JULY 29, 2022

You can target users to see your ad then follow them through their journey, as they discover your products and consider purchases. In-person, customers typically see generic displays followed by generic store experiences. With these obstacles, many brands find it easier to personalize their marketing efforts online.

Law 133

Law Marketing Marketers eCommerce 133

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

User-Generated 111

User-Generated Marketing Marketers CMO 111

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Use Insider

FEBRUARY 19, 2024

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions. Well, for multiple reasons.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. The expanded TruAudience line is available for marketers, media companies and tech providers.

Entertainment 96

Entertainment CRM Marketing Marketers 96

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

User-Generated 115

User-Generated Marketing Marketers Advertising 115

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. However, marketing is a more effortless and surer way to bring in the business they want.

Digital Marketing 135

Digital Marketing Traditional Marketing Marketing Marketers 135

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? If yes, you should incorporate the progressing idea of digital marketing in your branding strategy.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. The language model is based on content from MarTech embedded on top of ChatGPT.

Key Performance Indicator 107

Key Performance Indicator Personalized Marketing Social Media Marketing Product 107

Digital Marketer

MAY 8, 2023

Turn to salon marketing ! Ensuring outreach and retention happens through targeted marketing and market-focused thinking. Here are four of the most impactful marketing techniques for beauty business owners. Doing so allows: A known name to represent your brand and products. Delete your generic email blasts.

Marketing 82

Marketing Marketers Social Media Marketing Advertising 82

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

Conversational Marketing 129

Conversational Marketing Real Estate Marketing Marketers 129

Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) How is AI used in marketing? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Source Another emotional marketing example comes from Uber.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Martech

MARCH 10, 2023

How would that apply to building a great marketing operations team? The five essential MOps roles The mandate for marketing operations is to improve the efficiency and effectiveness of the marketing department through people, process, technology and data. Marketing Technologist. Marketing Automation Specialist.

Transform 108

Transform Marketing Marketers Marketing Automation Platform 108

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Marketing Insider Group

APRIL 4, 2019

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release.

Marketing 111

Marketing Marketers Promotion Personalized Marketing 111

Rock Content

DECEMBER 27, 2023

And, without question, one of the areas that experienced the most changes thanks to generative artificial intelligence is digital marketing. So, it’s perfectly understandable that many marketers still feel lost and uneasy when producing their content. It can do wonders for your marketing strategy for the next year.

SEO 96

SEO Content Marketing Marketing Marketers 96

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Transform 145

Transform Marketing Marketers Analytics 145

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing.

Customer 105

Customer Analytics Marketing Marketers 105

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 109

Email Marketing Customer loyalty B2C Marketing 109

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. When you activate your employees, though, it’s marketing magic.

Market Trends 141

Market Trends Digital Marketing Whitepaper Manufacturing 141

GrowMatik

MAY 10, 2023

Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. How can AI revolutionize smart marketing automation? This is a daunting task for many marketers and business owners.

Digital Marketing 90

Digital Marketing User-Generated Transform Analytics 90

OnPassive Marketing

SEPTEMBER 28, 2022

Conversational marketing effectively gets your company’s name and product or service idea out there. It involves a lot of different methods, including one-to-one, small group, social media, personalized marketing, and some old-school techniques like word of mouth. Types Of Conversational Marketing?

Conversational Marketing 63

Conversational Marketing Entertainment Marketing Marketers 63

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. By crafting messages that resonate on a personal level, companies are not just capturing attention. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Customer 109

Customer Transform Retail eCommerce 109