Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketers 128

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

Social Media Marketing 110

Social Media Marketing PR Marketers Marketing 110

Martech

MAY 20, 2025

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI.

PR 87

PR Marketers Marketing Social Media Marketing 87

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Try the best social media management tool for free for 30 days.

Analytics 118

Analytics PR Price CRM 118

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 109

Social Media Marketing PR Marketers Marketing 109

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Adobe Experience Cloud Blog

JANUARY 7, 2013

This is both the beauty and the beast of social media. It can be a marketer’s best friend or your worst enemy depending on your ability to keep your cool. As a social media marketer you will absolutely be tested. Rage Against the Social Marketing Machine. Welcome to the Jungle.

Social Media Marketing 134

Social Media Marketing PR Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing. Video Marketing.

PR 134

PR Transform Logistics User-Generated 134

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. It aids in PR crises and issue management. Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines).

PR 113

PR Gen Z Thought Leadership Communications 113

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. I’ll begin with a short history of B2B marketing trends, including the evolution of social media.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketers 98

Orbit Media Studios

MAY 18, 2022

Whatever your digital marketing goals, visuals can help. Rank high in search… get shared on social… grow your email list… get your emails opened… keep your visitors’ attention… win links from other websites… get views on your videos… get registrants for your events… turn visitors into leads. How visuals drive email marketing.

PR 135

PR SEO Analytics Marketers 135

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

PR 40

PR Branding Whitepaper Thought Leadership 40

Buffer Marketing

JULY 18, 2022

So, on I went and launched Prohibition PR. I started with a small personal blog discussing new social media trends and issues. Now we’ve grown into a medium-sized PR and social media agency. These insights have been instrumental in creating bold social media PR campaigns for our clients.

PR 129

PR B2C Management Traditional Marketing 129

Marketing Insider Group

APRIL 21, 2011

The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. And it often extends to our colleagues in PR. Then I quickly moved into marketing to follow my frustrations. So how can marketing and PR lead our organizations to better alignment with sales?

PR 88

PR CMO Marketers Marketing 88

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Thrive Market posts drool-worthy recipes, like this vegan pumpkin loaf, using food items you can buy on their website: View this post on Instagram A post shared by Thrive Market (@thrivemarket) 6.

Transform 117

Transform PR Product User-Generated 117

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Read next: How inclusion can lead to diversity in marketing and communications. “The difference with Tech For Good is, it’s a pitch for purpose-driven and pro-social technology companies.

PR 103

PR Non-Profit Thought Leadership Energy 103

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. A platform that provides end-to-end social media management services.

Analytics 114

Analytics Price PR Management 114

Hootsuite

JULY 10, 2024

Your social team should be empowered to manage these types of reactions on their own. This happens when your social listening strategy flags a potential PR or other brand crisis developing on social media channels. In this case, the social team should put the crisis response plan into action.

User-Generated 129

User-Generated PR Branding Management 129

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Try it free today.

PR 125

PR Communications Management Food 125

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Neither does Meta or any other big tech search or social platform. Your marketing goals and Google’s profit model are not aligned.

SEO 107

SEO Branding User-Generated PR 107

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

SocialPilot

JULY 12, 2024

By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. This leads us to an important question: Why is Social Media Analytics Important?

Analytics 115

Analytics Transform User-Generated PR 115

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. We work online, shop online, socialize online. The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Get Media Coverage.

PR 76

PR Branding Non-Profit Social Media Marketing 76

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice). 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. Influencers can keep content relevant. Image: PESO Model.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Management 111

Management PR Social Media Marketing Analytics 111

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertisers 132

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

PR 145

PR Marketers Marketing SEO 145

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

But, you may not realize there are lots of big name Marketers at the event. David Meerman Scott, Freshspot Marketing LLC. Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. VP of Marketing for Warner Bros. Author of Complete B2B Online Marketing and Sr.

CRM 131

CRM PR Marketers Marketing 131

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training.

Social Media Marketing 143

Social Media Marketing Price Marketers Marketing 143

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice.

Outbound Marketing 145

Outbound Marketing PR Inbound Marketing Analytics 145