SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers.

Retail 105

Retail Shoppers Marketing Marketers 105

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 124

Shoppers User-Generated Price Promotion 124

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Martech

JANUARY 10, 2025

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Loyalty promotion creation. Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts.

Retail 129

Retail Shoppers Shipping Promotion 129

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Promote group-friendly products and experiences, like wine-tasting kits or DIY spa nights. Want to stand out? Get personal.

Branding 100

Branding Shoppers Promotion Product 100

Martech

JULY 18, 2024

Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion shoppers), agreed with Adobe that deeper discounts spurred sales.

eCommerce 126

eCommerce Retail Shoppers Health 126

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Cross-promotion is key.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

JUNE 11, 2025

Yet, despite the opportunities to save money, shoppers are signaling fatigue. About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

eCommerce 108

eCommerce Shoppers Retail Entertainment 108

Martech

JANUARY 9, 2025

Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Loyalty journey planning. Why we care.

Retail 110

Retail Management Shoppers eCommerce 110

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year.

Shoppers 73

Shoppers Retail Price Promotion 73

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 129

Gen Z Branding Retail Content Placement 129

Marketing Insider Group

MAY 28, 2025

And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information.

Retail 102

Retail Shoppers Promotion Place 102

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. A recent study even found that of shoppers stopped buying from a brand based upon a conflict of values. Thus the mission and purpose of the brand is fulfilled with the actual product the brand produces.

Communications 116

Communications Branding Shoppers Fashion 116

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads. So, what type of content is working best on social media right now?

eCommerce 106

eCommerce Shoppers Marketing Marketers 106

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Incorporating A/B testing allows marketers to refine design elements and strategies, leading to improved effectiveness and better audience responses. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 105

Email Marketing Marketing Marketers User-Generated 105

Sprout Social

MARCH 14, 2025

We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. The following trends keep shoppers hooked and turn these livestreams into must-watch events. But now, instead of just promoting a brand, theyll have a real stake in its success.

Branding 117

Branding Gen Z Energy Shoppers 117

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Cross-promotion is key.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. As champions, they promote and defend your brand — even when you don’t ask directly.

Branding 90

Branding Shoppers Shipping Customer loyalty 90

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. Shoppers of competitive brands.

Retail 75

Retail Shoppers Transform Advertising 75

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. This makes it perfect for marketers who want to maximize their advertising return on investment (ROI). Jump to a section: 1. Rebrandly 4.

Price 112

Price User-Generated Analytics Shoppers 112

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Set up a shop to tap into this lucrative market. Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. See Who Is On Your Site Right Now!

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. This reassures shoppers that a real, knowledgeable human is always ready to help. Design product pages for people AND search engines: They should load fast, give clear details, and guide shoppers to buy. Take the homepage, for example.

eCommerce 101

eCommerce Shoppers Transform User-Generated 101

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Ads are shown to shoppers based on relevant keywords or products. Sponsored Display Ads can be great for audience targeting and customer retargeting.

Advertising 103

Advertising Advertisers Customer Transform 103

Martech

OCTOBER 22, 2024

With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. A closer look at Amazon’s October promotion shows a silver lining, however. A closer look at Amazon’s October promotion shows a silver lining, however. sales than last year. In the U.S.

Shoppers 70

Shoppers Retail Health Food 70

Power Digital Marketing

APRIL 7, 2025

TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space. Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them. Quick response to trending hashtags or audio can make a product go viral.

Branding 52

Branding Shipping Transform Shoppers 52

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Martech

MARCH 27, 2025

Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. The platform enables users to activate prebuilt agents and create custom agents that can work together to automate marketing workflows. Processing.

Transform 83

Transform Shoppers Retail User-Generated 83

Martech

SEPTEMBER 13, 2024

Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers 118

Shoppers User-Generated New Technology Price 118

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Should you use Instagram Shopping for your business?

Product 115

Product User-Generated eCommerce Shipping 115