Search Engine Land

DECEMBER 7, 2023

I’ve developed a free Python script to analyze your competitors’ publishing frequency. It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces. This insight is crucial as Google weighs your publishing velocity when assessing your topical authority.

SEO 118

SEO Analytics Management Search Marketers 118

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. How the Video publisher policy is changing. SUBSCRIBE See terms.

Content Placement 107

Content Placement Management Place Advertising 107

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. ” Get the daily newsletter search marketers rely on. .”

Finance 122

Finance Health CRM New Technology 122

Search Engine Land

AUGUST 30, 2023

But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. Get the daily newsletter search marketers rely on. If not, don’t worry. Reader revenue manager.

SEO 142

SEO User-Generated Management Branding 142

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. ” Get the daily newsletter search marketers rely on. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Attribution. Measurement. Why we care.

Advertising 119

Advertising Advertisers Search Marketers Marketing 119

Search Engine Land

NOVEMBER 2, 2023

Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression. Publishers are unlikely to see a difference in their earnings following these updates, according to Google’s research. What separate rates mean for publishers.

Advertising 117

Advertising Advertisers Search Marketers Product 117

Content Marketing Institute

APRIL 11, 2024

But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Content creation gets a lot of attention. Walk step by step through a content production process that has worked well for over 10 years.

Product 92

Product 92

Search Engine Land

MARCH 22, 2024

Get the daily newsletter search marketers rely on. Updating the developer documentation so that it now more clearly identifies and renames business goals for easier navigation and understanding: Standard Performance Max is now referred to as Performance Max for online sales or lead generation. Business email address Subscribe Processing.

Retail 104

Retail Search Marketers Product Marketing 104

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. government’s Competition and Markets Authority. Publishers and advertisers may be less able to effectively identify fraudulent activity. ’ That’s the message from the U.K. CMA report.

Advertising 104

Advertising Advertisers Customer Marketing 104

Hubspot Marketing

DECEMBER 19, 2022

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels.

Education 128

Education Marketing Strategy Branding Marketing 128

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

Content Marketing 82

Content Marketing Marketing Marketers 82

Search Engine Land

AUGUST 24, 2023

Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. Referral traffic from X is not declining for all publishers.

Analytics 92

Analytics Search Marketers Branding Marketing 92

Hubspot Marketing

OCTOBER 12, 2023

You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. What is Medium? Let's get into it.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Buffer Marketing

JULY 7, 2022

We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. You can create drafts, publish immediately, or add them to your queue and they’ll be sent out when you need. Want to try it out? It works like any other post in Buffer.

User-Generated 106

User-Generated Marketing Plan Promotion Management 106

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Publications business models are evolving as costs and realities change for both publishers and readers. Audience-pay models aren’t new. Will audiences pay?

Advertising 59

Advertising Advertisers Marketing Marketers 59

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. Of course not!

SEO 96

SEO PR Thought Leadership Education 96

David Meerman Scott

JUNE 1, 2021

The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.

Marketing 95

Marketing Marketers Branding PR 95

Martech

OCTOBER 24, 2022

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Transform 121

Transform Whitepaper Digital Marketing Management 121

Search Engine Land

APRIL 17, 2023

“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” So while it’s great that Microsoft is talking about sharing ad revenue, Bing still needs to grow its market share significantly.

Transform 95

Transform User-Generated SEO Branding 95

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws.

Law 96

Law Advertising Advertisers Management 96

SmartBrief - Marketing

JULY 12, 2023

For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Think about your site, and the products you are already offering the market — and then go behind the scenes, so to speak.

Advertising 52

Advertising Advertisers User-Generated Retail 52

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. Microsoft is reaching out to publishers and other partners with the API in order to build this next wave of chat experiences together. Dig deeper: ChatGPT: A marketer’s guide What to expect. Get MarTech!

Advertising 80

Advertising Advertisers Transform Real Estate 80

Search Engine Land

APRIL 3, 2023

billion) in damages for all UK publishers. The outcomes of ongoing lawsuits and antitrust investigations could eventually result in meaningful changes for online advertisers, impacting publishers (ad revenue) and advertisers (reach). The post UK publishers sue Google for $4.2 billion ($4.2 The bigger picture. The lawsuit.

Law 104

Law Advertising Advertisers Price 104

Buffer Marketing

NOVEMBER 28, 2023

The only exception was some light proofreading before publishing. I typically don’t publish every day of the week, but when I do, I get engagement.   Conclusion So, yes, I published AI-generated content for a week straight, and no one noticed. That’s a result of trust built over time with my audience.

User-Generated 116

User-Generated Thought Leadership Branding Analytics 116

Heidi Cohen

FEBRUARY 26, 2024

Are you a book author who wants to get published? Then get the inside case studies and marketing tips you need to get into print and become a book author. The post Book Authors Want To Get Published? 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.

Marketing 66

Marketing Marketers 66

Scoop.it!

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Paragraphs are extremely short.

Content Marketing 103

Content Marketing Marketing Marketers Entertainment 103

CopyBlogger

FEBRUARY 9, 2023

Get Serious About Publishing Your Ideas appeared first on Copyblogger. Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar?

Product 117

Product Content Marketing Marketing Marketers 117

Search Engine Land

AUGUST 9, 2023

Google wants AI to be able to mine all digital content unless publishers opt out. If copyright laws do change, the onus will be on brands and publishers to stop AI from mining their content. Get the daily newsletter search marketers rely on. Why we care. SUBSCRIBE See terms. What has Google said?

Law 93

Law New Technology Place Search Marketers 93

Search Engine Land

FEBRUARY 17, 2023

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. So what do we, as publishers, do to make our content something that you, the readers, want to consume and continue to subscribe to? Entertainment matters.

Entertainment 90

Entertainment SEO Marketing Marketers 90

CopyBlogger

SEPTEMBER 20, 2023

Continue Reading The post On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO appeared first on Copyblogger. What’s worse — no traffic or traffic with no conversions? No matter the answer, you lose. That’s why one of.

SEO 85

SEO Content Marketing Marketing Marketers 85

Rock Content

JULY 4, 2023

I have selected some that are essential for any marketer, and will share them in this article. Marketers will need to readjust to collect the data they need while respecting the boundaries of their audience’s consent and privacy. Marketers play a key role in this process. One of them is the end of third-party cookies.

Education 92

Education User-Generated Digital Marketing Management 92

Duct Tape Marketing

FEBRUARY 24, 2022

Why Publishing A Book Helps Build Your Credibility written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael DeLon. In this episode of the Duct Tape Marketing Podcast , I interview Michael DeLon. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners.

Real Estate 97

Real Estate Education Law Entertainment 97

Content Marketing Institute

MAY 13, 2020

Getting a Wikipedia article published about your company or topic related to your business isn’t easy. Continue reading → The post What You Need to Know to Get a Wikipedia Page Published appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

CMO Network

DECEMBER 20, 2022

Continue to keep your seatbelts fastened as we move into another bumpy year for digital advertising, for marketers having to decide where to pause and where to press, for publishers to understand privacy and safety demands, and for decisions coming out of DC that will affect the digital ad business.

Advertising 64

Advertising Advertisers Marketing Marketers 64

Content Marketing Institute

MAY 31, 2019

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.

Content Marketing 91

Content Marketing Marketing Marketers Branding 91

Content Marketing Institute

OCTOBER 25, 2021

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours.

Content Marketing 113

Content Marketing Marketing Marketers 113

Search Engine Journal

JULY 5, 2022

changing SEO, marketing, and content? The post TLD Experimentation & Authority Building with Publishing and SEO [Podcast] appeared first on Search Engine Journal. How is decentralized Web 3.0 Find out in this episode of the SEJ Show with Jon Henshaw.

SEO 109

SEO Marketing Marketers 109