Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads. So, what type of content is working best on social media right now?

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 119

Price Thought Leadership Transform User-Generated 119

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Enter email marketing. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

DECEMBER 3, 2024

This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” billion in U.S.

Shoppers 124

Shoppers eCommerce Retail Health 124

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.

Retail 116

Retail Gen Z Transform Shoppers 116

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Retail 127

Retail CMO Customer Journey Shoppers 127

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 118

Content Marketing Marketing Marketers Customer Acquisition 118

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. These new features provide marketers with attractive tools to optimize and scale campaigns. Promotions. Pinterest also announced new enhancements to Pinterest Search and Home Feeds.

Shoppers 126

Shoppers User-Generated Price Promotion 126

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. They’ve also included a scan-barcode option on mobile, catering to shoppers looking for exact versions of items at discounted prices or rare, vintage or luxury goods.

Customer 119

Customer Transform Shoppers eCommerce 119

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 This is good news for retailers with a solid digital marketing strategy. This is because of price discounts, not because shoppers are feeling wealthier. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. This represents a 8.4%

Gen Z 125

Gen Z Shoppers Retail Price 125

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers 128

Shoppers Gen Z Branding Retail 128

Martech

NOVEMBER 27, 2024

This is good news for marketers looking to optimize holiday campaigns. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. retail site visits across 18 product categories. billion in online sales. Why we care. so far this month.

eCommerce 130

eCommerce Shoppers Retail Analytics 130

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Amazon Retail Ad Service is likely a significant disruption in the retail adtech market.

Retail 120

Retail Shoppers Advertisers Advertising 120

Hubspot Marketing

JULY 19, 2024

I’ve been an inclusive marketing strategist and consultant for seven years. A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color.

Customer 125

Customer Food Shoppers Retail 125

Martech

SEPTEMBER 19, 2024

“On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman. Nothing has changed for the role of marketers. Risks to alienating consumers.

Retail 123

Retail Shopper Market Shoppers Advertisers 123

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. App development for retailers is going to be really interesting how they continue to offer an omnichannel-type experience for shoppers in-store.”

Retail 124

Retail Shoppers Advertising Advertisers 124

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. Key updates: Shopping trends insights.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertisers 133

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Our expert panel will cover: Optimizing shopper journeys with actionable data. Using A/B testing to make impactful decisions. Using A/B testing to make impactful decisions. Save your spot here!

Retail 116

Retail Shoppers Digital Marketing Whitepaper 116

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 120

Shoppers Non-Profit Retail Shipping 120

Martech

JULY 18, 2024

Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” retail sites across 18 product categories.

eCommerce 128

eCommerce Retail Shoppers Health 128

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. Its still about the data Of course, with or without Google browser cookies , first-party data is key in marketing, and its the strength of retail media.

Retail 97

Retail Shoppers Advertising Advertisers 97

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. Singles get luxury, indulge in self-love Galentine shoppers see visuals that present shared experiences , fun as a group of gifts.

Branding 107

Branding Shoppers Promotion Product 107

Martech

JANUARY 10, 2025

Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts. Provides each item in the cart with its own record of shopper fulfillment preference (such as BOPIS). Automated scheduling with real-time availability updates aimed at field services like deliveries, installations and consultations.

Retail 131

Retail Shoppers Shipping Promotion 131

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Different shoppers, different behaviortailor those offers! Bulk discounts eat into margins and attract price-sensitive shoppers who might never come back. Join Customers.ai

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 113

Retail eCommerce Transform Digital Marketing 113

Aspiration Marketing

SEPTEMBER 9, 2024

A sizable portion of internet shoppers start their item searches on Amazon. Do you own an ecommerce business? Then, it is logical for you to have a store on Amazon. Amazon is the biggest online shopping destination. Hence, if your products are up for sale on Amazon, you are on the right path toward making huge sales.

Shoppers 203

Shoppers eCommerce Marketing Marketers 203

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. And younger audiences arent shy about walking away if you miss the mark.

Whitepaper 104

Whitepaper Gen Z Digital Marketing Branding 104

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Incorporating A/B testing allows marketers to refine design elements and strategies, leading to improved effectiveness and better audience responses. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 105

Email Marketing Marketing Marketers User-Generated 105

Marketing Insider Group

MAY 28, 2025

And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. Provide Exceptional Customer Service Word-of-mouth remains one of the most powerful marketing tools available. This kind of scarcity marketing brings in foot traffic.

Retail 102

Retail Shoppers Promotion Place 102

Martech

AUGUST 1, 2024

last year as more advertisers took advantage of retailers’ deep connection with shoppers. Dig deeper: Marketers plan to up RMN spend RMN solution. Create audiences: Helps enrich first-party data using Experian Marketing Data or Experian’s Partner Audiences network. Why we care. RMNs saw 16.3% growth in the U.S.

Retail 121

Retail Shoppers Advertisers Advertising 121

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing.

Law 117

Law Transform Retail Manufacturing 117

Martech

JANUARY 9, 2025

Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Loyalty management key features.

Retail 113

Retail Management Shoppers eCommerce 113

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. How to Trigger Flows to Repeat Shoppers For businesses looking to target their repeat shoppers, triggering automated flows can be a powerful way to engage and drive repeat purchases.

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79