Digital Marketer

JUNE 7, 2023

Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

User-Generated 114

User-Generated Price Retail Marketing 114

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab.

User-Generated 88

User-Generated Law Analytics Entertainment 88

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. Snapchat : Attracts younger users, known for fun, interactive ad experiences.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Spiralytics

MAY 10, 2023

Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes. Why has AI become important in marketing?

User-Generated 52

User-Generated Marketing Marketers Analytics 52

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Apple and Google Play users have downloaded the TikTok app over 1.5

Advertising 141

Advertising Advertisers User-Generated Marketing 141

Sachs Marketing Group

DECEMBER 26, 2023

Are you struggling to increase visibility on Instagram and need help with your social media marketing ? Instagram is one of the most popular social networks in the world, attracting around 1.35 billion users. Both elements are essential for expanding reach and enhancing user engagement with your post.

User-Generated 52

User-Generated Social Media Marketing Transform Entertainment 52

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

OnPassive Marketing

APRIL 24, 2022

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. What is a data-driven marketing strategy? A data-driven marketing strategy is a comprehensive plan that uses analytics to identify, understand, and target customer behavior.

Analytics 64

Analytics Marketing Strategy Customer Acquisition Marketing 64

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch.

Whitepaper 145

Whitepaper User-Generated Analytics Thought Leadership 145

Hootsuite

APRIL 18, 2022

Your Reels can appear in users’ feeds. Users can also follow hashtags, allowing your Instagram posts with hashtags to appear in their feeds even if they don’t follow your Instagram account specifically. A branded hashtag can help fans connect with each other and provide you with plenty of user-generated content to draw from.

Fashion 141

Fashion Food User-Generated Health 141

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Management 118

Management Gen Z CRM Shipping 118

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 121

Social Media Marketing User-Generated Marketing Marketers 121

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinterest users love to shop.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. Now, imagine you’re a marketer for a local business. AdBuilder is a self-service platform designed to help marketers create and promote audio ads. How do you maximize your exposure?

Millennials 119

Millennials Advertising Advertisers Target Market 119

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening.

Marketing 102

Marketing Marketers User-Generated Social Media Marketing 102

Many Chat

APRIL 18, 2022

Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. More than two billion global Instagram users are up for the taking. That being said, Instagram marketing takes time, patience, and creativity.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Unlike today’s Explore Page, this selection of content didn’t cater to an individual users’ specific interests.

User-Generated 91

User-Generated Social Media Marketing Promotion Place 91

Hubspot Marketing

JUNE 28, 2023

Best for: Data analysts, business analysts, and marketing professionals. Best for: Graphic designers, web designers, and marketing professionals. Best for: Digital marketers, web developers, and content creators. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 90

CRM Digital Marketing Management User-Generated 90

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Using social media to build brand loyalty.

Branding 86

Branding Shoppers Social Media Marketing User-Generated 86

Rock Content

NOVEMBER 5, 2020

In a tech landscape full of apps vying for user attention, it’s no surprise that sometimes brands may consider that the best way to keep your audience using yours is to reinterpret what’s already gaining traction elsewhere. In fact, 80% of Instagram users in one study stated they love how-to video tutorials.

User-Generated 72

User-Generated Retail Communications Promotion 72

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. That’s where your TikTok marketing strategy comes in. First, you should know the basics about your target market : Where do they live? What level of humor resonates with my target audience? Question TikTok captions.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Duct Tape Marketing

OCTOBER 14, 2016

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing. When social media first started being used by businesses, it was all about the numbers – the bigger, the better. photo credit Pixabay. Situation Analysis.

Social Media Marketing 77

Social Media Marketing User-Generated Analytics Email Marketing 77

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Consumers are often price-sensitive.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Neil Patel

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. That’s where social media marketing shortcuts come in handy. Use Keyboard Shortcuts.

Social Media Marketing 145

Social Media Marketing Analytics Marketing Marketers 145

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 101

Marketing Marketers User-Generated Promotion 101

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation. When a user clicks on the ad, the law firm pays a fee to the search engine.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Local SEO is especially important for small businesses.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

Sachs Marketing Group

APRIL 30, 2024

Digital marketing agencies offer a wide array of services including SEO, social media marketing, PPC advertising, web design and development, content creation, email marketing, and reputation management. What Services Do Digital Marketing Agencies Offer?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 70

Transform Affiliate Marketing Shipping Education 70

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52