Hubspot Marketing

AUGUST 10, 2022

Every day, we're on the receiving end of a direct marketing campaign. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. How to Create a Direct Marketing Strategy. Define your target market.

Direct Marketing 122

Direct Marketing Marketing Strategy Direct Mail Target Market 122

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are a potent mechanism for generating excitement, building brand awareness, and fostering a sense of community among your audience. Want to get certified in Content Marketing?

Branding 98

Branding User-Generated Key Performance Indicator Promotion 98

Hubspot Marketing

SEPTEMBER 22, 2023

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? Think again.

User-Generated 106

User-Generated Key Performance Indicator Communications Marketing 106

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. In general, nowadays, 75.7% What is Video Marketing?

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 80

Market Trends CMO Transform User-Generated 80

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. It speeds up creative development, ensuring targeted messages reach the right audience optimally. For instance, imagine an ecommerce company using AI to analyze user interactions. Get the daily newsletter search marketers rely on.

User-Generated 119

User-Generated eCommerce Social Media Marketing Copywriting 119

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. And once a user clicks on an ad and comes to your site, you now have first-party data.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Martech

JANUARY 30, 2024

AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Dig deeper: How generative AI is improving customer experience and service calls 3. Dynamic pricing to ensure competitive pricing strategies based on demand, market conditions, etc.

Transform 135

Transform Customer Customer Journey User-Generated 135

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. You’ll learn what people are talking about, how they’re feeling, what they’re wondering about, and what’s the general buzz.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 120

User-Generated Health B2C Analytics 120

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

User-Generated 109

User-Generated Price Retail Marketing 109

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. With deterministic matching, marketers can segment and target specific customer profiles for campaigns, ensuring the messaging reaches the right audience.

CRM 92

CRM Retail Analytics User-Generated 92

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. The digital era has led to changes in the way brands market their products and services. The Shift to Customer-Centric Marketing.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? By blocking these cookies, users can increase their privacy and security.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 120

Transform CMO Marketing Marketers 120

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 140

Marketing Marketers Marketing Ethics User-Generated 140

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns. Discovery campaigns.

Non-Profit 119

Non-Profit User-Generated Customer Journey Advertising 119

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Use Insider

APRIL 6, 2023

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important? What are the benefits of market segmentation?

Market Segmentation 52

Market Segmentation User-Generated Finance eCommerce 52

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy. Review Your Buyer Personas.

Marketing 141

Marketing Marketers Marketing Plan User-Generated 141

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 95

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 95

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The For You tab, though, offers a mix of content from your friends as well as recommended users.

User-Generated 88

User-Generated Law Analytics Entertainment 88

Rock Content

MARCH 21, 2023

We can say that, nowadays, the common language means to speak several languages; or even more than that, it means to speak the language of the market with whom we are doing business. Not dominating languages itself, but the part of speaking the language of the target market. This is something that Google understands pretty well.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Hubspot Marketing

FEBRUARY 13, 2024

Table of Contents Companies Already Using Marketing Automation [+ Examples] Tools That Can Help Trends to Know in Marketing Automation for Financial Services Marketing Automation Examples for Finance Businesses Email and SMS Marketing Email and SMS marketing is a powerful tool for finance businesses.

Finance 90

Finance Transform CRM Price 90

OnPassive Marketing

MAY 20, 2022

Account-based marketing is becoming more and more popular in the B2B space and is extremely helpful for B2B marketers. But what exactly is account-based marketing? What Is Account-Based Marketing Strategy? Account-based marketing (ABM) is a marketing strategy in which businesses target accounts rather than customers.

Marketing Strategy 65

Marketing Strategy Marketing Marketers Target Market 65

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. How Lead Generation Works.

B2C 141

B2C User-Generated Energy Promotion 141

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

User-Generated 95

User-Generated SEO Communications Target Market 95