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How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

Hubspot Marketing

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But trust me: as was the case with pivot tables , Microsoft Excel's VLOOKUP function is easier to use than you think.

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How to Use XLookup in Excel

Hubspot Marketing

Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel.

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How to Use vlookup in Google Sheets

Hubspot Marketing

vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you're a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions. You might be a complete beginner to vlookup. Reduces errors.

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6 marketing automation use cases where AI can help with data quality

Martech

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

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Marketing Reporting Examples: How to Build and Analyze Marketing Reports

Hubspot Marketing

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

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Excel pivot table best practices for search marketers

Search Engine Land

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. Get the daily newsletter search marketers rely on. Processing…Please wait. See terms.

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How to avoid an SEO disaster during a website redesign

Search Engine Land

Today’s website builders offer a massive amount of flexibility and features giving the average marketer the ability to produce an acceptable website, however as the number of available features increases within your chosen platform, typically website performance decreases. Business email address Subscribe Processing.

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