Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

Econsultancy

JANUARY 28, 2022

For the first time, many customers turned to digital channels to track down products they had previously bought offline. Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. See what I mean?

Branding 145

Branding Fashion Shoppers Food 145

Econsultancy

FEBRUARY 18, 2022

Research from Deloitte finds that price and quality are individually cited as top-three purchasing criteria by consumers anywhere between 61% and 86% of the time (depending on sector). Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content. Twitch streamers.

Gen Z 89

Gen Z Millennials Shoppers Price 89

Use Insider

AUGUST 11, 2022

One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. Design immersive, delightful mobile experiences to enhance the customer journey and product discovery. Most Singles Day shoppers are one-time buyers. What’s in it for brands? Insider can help.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. For instance, data shows Millennials spent the most money on Black Friday deals. Here’s how.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here are a few compelling statistics that back this up: 71 percent of shoppers feel frustrated when their experience with a brand is impersonal.

Customer 109

Customer Millennials Shoppers Email Marketing 109

Customers.ai

MARCH 4, 2022

Do shoppers like text messaging with businesses? This can be an extremely effective way to promote your business, product, or event. Text Blast Service Fact #3: Do shoppers like text messaging with businesses? Absolutely yes, millennials especially. In addition to reach itself, text blast services are cost effective.

Millennials 52

Millennials Shoppers Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 21, 2016

But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Is there a recipe for taking a business model and product from good, to one that customers can’t live without? Step 2: Frame Every Interaction as an Opportunity.

Customer 91

Customer Thought Leadership Millennials Shoppers 91

Backlinko

JANUARY 8, 2024

What sets Nordstrom apart (besides the huge variety of products for your audience) are the exclusive benefits. This is incredibly helpful considering the relatively short cookie duration – the more perks on offer, the more likely visitors are to checkout and purchase products more quickly.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. A blog post on The Strip promoting Guerlain’s products.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Sprout Social

OCTOBER 23, 2018

Supporting a cause is one of the best things you can do to build trust with your follower base – particularly with millennials as 90% of them prefer brands that support causes vs. brands that don’t. Modern shoppers like un-selfish business, so give back to your community, or to a charitable cause.

Shoppers 93

Shoppers Retail Millennials Promotion 93

Exposure Ninja

OCTOBER 2, 2023

Still, the company decided to offer an assembly service to those customers who don’t want to build the products themselves. This could be a classic TV ad or something more subtle, like a product placement. Traditional TV adverts are often like short films, selling an idea or a lifestyle rather than a product.

PR 52

PR Marketing Marketers Promotion 52

SMA Marketing

DECEMBER 15, 2022

Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products. Social commerce.

Gen Z 138

Gen Z Branding Millennials User-Generated 138

Hootsuite

NOVEMBER 3, 2020

If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji. Social commerce is the process of selling products directly on social media. Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” Social commerce is a $89.4

Branding 145

Branding Gen Z Shoppers Price 145

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. Search Engine Journal) Google drives 59.2%

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

MARCH 28, 2024

Customers love hearing from other buyers about their experience with a product before making a purchase. It makes them feel confident about their shopping decision since they can’t handle and examine the product in-person. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks.

eCommerce 84

eCommerce Shoppers User-Generated Promotion 84

Neil Patel

FEBRUARY 19, 2021

According to Hubspot, 73 percent of millennials prefer to hear from their favorite businesses through email than any other communication method. Less followers mean they have more time and energy to dedicate to answering messages and discussing products, which is great news for marketers pushing new merchandise. What’s less common?

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. Offer a variety of payment methods.

SEO 107

SEO PR Gen Z eCommerce 107

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Neil Patel

APRIL 12, 2021

But Apple’s success isn’t just a matter of making a lot of money, or selling a lot of products. The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Well, it may not be possible to put your product in the hands of a Kardashian, or on the set of a popular TV show.

Marketing Mix 141

Marketing Mix Retail Price Marketing 141

Marketing Insider Group

DECEMBER 27, 2019

Research suggests that Boomers and Gen Xers spend around 80% of their casino money on slots and table games — leaving 20% for food and entertainment — while Millennials spend about 30% on gambling and 70% on non-gaming services. Invest first in the products or services sought by your biggest fans. Highlight community contributions.

Customer 84

Customer Entertainment Millennials Shoppers 84

Econsultancy

MARCH 4, 2022

The study, which surveyed 1,001 Irish consumers in November 2021, found that the average annual spend by Irish shoppers on websites within the Republic of Ireland rose from 357€ in 2020 to 503€ in 2021, an increase of 41%. 2021 product subscriptions drop notably in the US. in Q3 2020 to $103.43 in Q3 2020 to $103.43

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 141

Gen Z Millennials Education Health 141