Millennials Shoppers Transform 
Sprout Social
MAY 12, 2025
What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.
Brian Solis
FEBRUARY 17, 2025
The Consumer at the Center Solis’s work as a digital anthropologist focuses on how technology transforms behaviors—not just for consumers but also for employees. “We It’s not about being Gen Z or Millennial anymore—it’s about how technology and global events like the pandemic have rewired all of us.”
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Sprout Social
MAY 29, 2025
Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly. The global social commerce sector is growing at a 13.7% The competition isn’t even close.
Marketing Insider Group
OCTOBER 9, 2013
Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click to Tweet. Click To Tweet. Click To Tweet.
Vertical Response
JULY 7, 2024
Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Instagram is also a powerhouse for shopping and e-commerce.
Sprout Social
MARCH 27, 2025
Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play.
Neil Patel
MARCH 18, 2021
Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.
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