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How marketers can leverage Hispanic social media influencers to reach young audiences

SmartBrief - Marketing

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context. Now: AI-driven segmentation advanced significantly, incorporating more complex psychographic and behavioral data.

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AI can find your ideal customers, but only humans can build real relationships

Martech

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. “And 88% of millennials are excited to see any type of mail or package. And then, to be honest, I’m surprised it’s not 100%.”

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

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Brand Strategy 101: How to Create Impactful Branding

Neil Patel

If your business targets older generations or higher-ups in companies, Gen Z slang does not need to be a part of your messaging. And vice versa, stuffy, “holier than thou”-esque verbiage is going to turn away Millennials faster than it takes to press “Publish” on that first social media post.

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.