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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. Side parts. Skinny jeans.

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. billion , influencer marketing in Australia is transforming not only how people engage but how they spend.

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How ChatGPT search reshapes the B2B buyer’s journey

Martech

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 137
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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Source Your website hierarchy is key to navigation that is easy to follow for both users and search engine bots. Heres an example.

SEO 134
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What winning video advertising creative looks like in 2024

Search Engine Land

Let’s explore the powerful forces driving its continuous transformation. Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Gen Z and Alpha consume content differently from Millennials and older generations.