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Mobile commerce: what it is and why you should care

Sprout Social

Keep in mind that these sales aren’t solely the result of allowing shoppers to make smartphone purchases. The popularity of mobile marketing tactics such as social selling, retargeting ads and mobile-only offers will continue to move the needle. Mobile makes it easier for shoppers to share purchases.

Shoppers 136
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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. The question above is worth asking.

Gen Z 145
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9 Digital Marketing Tips for the Holidays

Neil Patel

shoppers say they won’t shop in-store at all this season. 9 Digital Marketing Holiday Tips. Use these nine digital marketing holiday tips to guarantee a holly-jolly holiday season. Free shipping, gifts, and other rewards are a great way to retain brand value while offering the discounts holiday shoppers are eager for.

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5 Ways Visuals Affect Your Content Marketing Strategy

Scoop.it!

Despite the surge in visual media, consumers still want more from business leaders and marketing teams. In fact, 43% of online shoppers say they want to see more video content in the coming year. People often look for social proof before shopping with a new company. Consumers Want More Videos. This thought process makes sense.

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How to Build a Social Media Marketing Funnel that Converts?

SocialPilot

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Always link the place of conversion on stories and posts and keep it in the profile bio. With the right strategy and tools in place, your social media funnel will scale.

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What is retail media – and why it’s taking over in 2024

illumin

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Retail 105
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How to Use Instagram Live for E-Commerce Sales

Neil Patel

The new Instagram Shop tab features a “Brand Collections” page that shows curated collections put together by Instagram’s @shop team. With the addition of Instagram Checkout , US shoppers can simply tap “Buy on Instagram” to make a purchase without ever leaving the app. That means your conversions are quick, precise, and frequent.