Search Engine Land

MAY 17, 2024

It is not available to all users yet and TikTok has no “immediate plans” for a wider rollout, TechCrunch reported. Not widely available. This new 60-minute video upload option is being tested with a limited number of users in select markets. Longer videos, more ads?

Education 93

Education Advertising Advertisers Branding 93

Martech

MAY 3, 2024

Data-driven campaign planning Within the marketing organization, campaigns should always be developed with measurement top of mind. Each organization that makes up a company looks at the company from a different perspective. What marketing sees as positive, finance may see as negative. But who’s right?

CMO 103

CMO Fashion Shipping Finance 103

Martech

APRIL 16, 2024

Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must. Start developing a rollout plan for implementing consent today before legislation forces your hand. After all, investing in the right tool now can save you headaches down the road.

Analytics 118

Analytics Law Marketing Marketers 118

Businesses Grow

DECEMBER 27, 2023

Somebody in my community asked me, in the coming year, what are your plans to grow your business? This question stopped me in my tracks for a moment because this year, I have no plans to grow my business. I don’t look at the books I did not have a master plan to grow my personal brand into what it is today. So here it is.

Email Marketing 127

Email Marketing Customer Place Management 127

Search Engine Land

MAY 5, 2024

In fairness, it is the weekend, so I plan to follow up again tomorrow (Monday). This data could still change more within the next 40 days or so when it completes its period of quality assurance testing and revision, according to Statcounter. No comment.

Search Marketers 122

Search Marketers Marketing Marketers SEO 122

Search Engine Land

MAY 6, 2024

This could have been avoided with SEO guidance and proper planning This article tackles a proven process for retaining SEO assets during a redesign. Consider what internal links you plan to use. Seamlessly transition your SEO assets during a website redesign SEO success in a website redesign project boils down to planning.

SEO 121

SEO Analytics Communications Management 121

Social Media Examiner

MARCH 27, 2024

Do you need better financial planning practices to weather economic fluctuations that affect your agency? Are fixed costs threatening your profit margins? In this article, you’ll learn key strategies for managing finances through unpredictable conditions. Why Are Fixed Costs a Major Threat to the Sustainability of an Agency?

Finance 100

Finance Marketing Marketers Digital Marketing 100

Martech

MARCH 12, 2024

This one is easy: ask your CMO to see the social media strategy plan for the year. For one, to transition from tactical to strategic, you need time to plan. So, start with creating a quarterly strategy and plan. Now, you need not only a strategy and a quarterly plan but also social media training. Do we have a strategy?

Whitepaper 77

Whitepaper Millennials Law CMO 77

Digital Marketer

APRIL 16, 2024

Stage 3: Plan In this stage, you’ll collaborate with your main point of contact to develop your plan. This collaborative approach to developing your plan helps your main point of contact see your plan as their plan, too. That siad, do not call your plan a “Proposal”!

Non-Profit 93

Non-Profit Price Customer Acquisition Management 93

Martech

MARCH 4, 2024

Plan with agility Planning anything too far ahead will be a waste of time because as fast as you can put together an annual plan, it will be irrelevant. However, a more agile way to plan allows you to create plans that embrace change. Agile planning involves looking at a shorter horizon. Get MarTech!

Gen Z 106

Gen Z New Technology Marketing Plan Product 106

Buffer Marketing

APRIL 9, 2024

Paid plans start at $6 per month per channel.  ChatGPT pricing: Free for the basic version, with paid plans starting at $10 per month 3. Notion is free to use for individuals, but plans start at $10 monthly — this excludes the cost of AI). Paid plans start at $18 per month.     Otter.ai

Product 105

Product Price User-Generated Social Media Marketing 105

Search Engine Land

MAY 17, 2024

Phase 1: Make a plan Before archiving data, it’s important to decide: What specific data is important to you? Following your plan for years, cadence and data points, you’ll need to go into each report in the Google Universal Analytics interface, set the date, dimension and metric settings as needed.

Analytics 103

Analytics Search Marketers Customer SEO 103

Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. And we’re here to say that we couldn’t be more proud of you.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. While no one wants to think about crisis communications, it’s better to have a plan before the worst happens than to try to make one on the fly. You’re told that you need PR, which stands for press release, right?

PR 90

PR Communications Branding Management 90

Hubspot Marketing

MARCH 8, 2024

Better planning for weeks and quarters. From time to time, I use bullet journaling for planning my days, understanding how packed I am, and carving out time for things I love to do apart from my job. Let’s say for planning trips, shopping, workout routines, or similar activities. Adjust plans if needed due to unexpected events.

Product 112

Product Management Communications Fashion 112

Digital Marketer

APRIL 18, 2024

To avoid being drowned out by the political noise, brands will need to start planning their holiday campaigns earlier than usual. By starting your planning early, embracing alternative channels and tactics, and focusing on creating authentic, resonant content, you can not only survive but thrive in the face of election year disruptions.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Search Engine Land

FEBRUARY 5, 2024

As frustrating as many feel meetings are, that time discussing ideas and plans with colleagues can be an invaluable source of direction. A human might pick this up and adjust their communication style or plan altogether. Unless the AI had been instructed to change the plan, it would not know. Will AI replace SEO professionals?”

SEO 123

SEO PR Communications Search Marketers 123

Search Engine Land

DECEMBER 12, 2023

Key findings include: 1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024. as often as companies with no plans to use GenAI. Early adopters are able to meet content demands 1.5x

Digital Marketing 102

Digital Marketing Content Marketing User-Generated Marketing 102

Marketing Insider Group

MARCH 18, 2024

Detailed Planning of Subsections Now, let’s zoom in on those subheadings. Detailed planning of your subsections turns your outline from a skeleton into a fully fleshed-out creature. The more detailed your planning, the easier the writing process will be. It’s about setting yourself up for a smooth writing journey.

Transform 97

Transform Entertainment Analytics Content Marketing 97

Hubspot Marketing

JANUARY 16, 2023

When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said "no.". Though most respondents said they have no plans to move their brand off the platform, 71% said they plan to spend less time on Twitter. Here's what we found. Will marketers keep their brand on Twitter in 2023?

Marketing 124

Marketing Marketers Marketing Plan Marketing Strategy 124

Search Engine Land

SEPTEMBER 18, 2023

Two years later, we helped architect a new site and weave SEO into the website planning, enabling the charity to supersede historic organic traffic. With this site, we were careful to establish clear SEO goals and track SEO KPIs , so we understood what worked and used that to inform the website planning. Excitement turned into panic.

SEO 122

SEO New Technology Management Digital Marketing 122

Search Engine Land

FEBRUARY 8, 2024

It is bundled as part of an AI Premium plan of the Google One subscription service (which provides extra storage and some other features), for $19.99 As part of the Google One premium plan, Gemini will soon be available in products including Gmail, Docs, Sheets, Slides, and Meet. Well, in name only. Gemini Advanced.

User-Generated 130

User-Generated Product SEO 130

Backlinko

FEBRUARY 20, 2024

Price: Does it offer a free plan or free trial for you to test the waters? Its free plan provides basic features for up to 500 pages, while the Pro version offers additional advanced features for up to two million pages. Worst Part The free plan doesn’t include automatic sitemap updates. Annual plans provide a 30% discount.

User-Generated 82

User-Generated Price SEO Management 82

SocialPilot

APRIL 15, 2024

These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. Set your goals and plan your campaigns well Brands can explore new functionalities and come up with brand campaigns that are goal-driven. As a marketer, you post content daily or sometimes weekly.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Buffer Marketing

JANUARY 18, 2024

All the things listed below are available with all four tiers of the premium plans (more on this below): LinkedIn Premium badge: A gold badge on your profile. That depends on which plan you go for. LinkedIn Premium plans range from $20/month to over $100/month. The more expensive plans are targeted at salespeople and recruiters. 

User-Generated 107

User-Generated Analytics Price Customer 107

Search Engine Land

MAY 16, 2024

However, with countless moving parts and multiple teams involved, having an organized plan is essential for a smooth transition. To nail it, you need a rock-solid plan and a dedication to doing things right. Preparing for your site migration Before you jump into the deep end, take the time to plan: Define your goals and objectives.

SEO 89

SEO Analytics Management Health 89

Litmus

JULY 18, 2023

Take it easy this year by planning in advance with the help of our Holiday Marketing Guide. It’s never too early to start planning your holiday email marketing. DOWNLOAD THE HOLIDAY GUIDE → The post The Litmus Holiday Marketing Guide 2023: Tis’ the season… to start planning! appeared first on Litmus.

Shoppers 122

Shoppers Email Marketing Marketing Marketers 122

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Advertisers Product Branding 59

Martech

DECEMBER 18, 2023

Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The post Adobe and Figma abandon acquisition plan appeared first on MarTech. Adobe press release Why we care. In your inbox.

Marketing 97

Marketing Marketers Content Marketing 97

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

eCommerce 116

eCommerce Retail Customer Branding 116

Martech

APRIL 5, 2024

If you plan to utilize the BigQuery integration for exporting historical data from your Universal Analytics 360 property, Google strongly advises starting this process immediately. Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. Exporting your data. What is changing?

Analytics 99

Analytics eCommerce Advertising Advertisers 99

Search Engine Land

APRIL 5, 2024

Without a diagnosis, you cannot reach a plan for coherent action. Dig deeper: 13 questions to diagnose and resolve declining organic traffic Missing a plan for coherent action will lead to too little execution One of the biggest issues in SEO is not having enough throughput. A guiding policy. Coherent action. Everyone can do that.

SEO 95

SEO Place Communications Education 95

Search Engine Land

JANUARY 12, 2024

” “I’ve called in over a dozen times – they tell me someone will call back, but they never do. They don’t respond to emails either. The whole process has been brutal.” But even they have had no response to this query.” I will be reaching out to my original rep shortly to see if he can find it.”

Advertising 136

Advertising Advertisers Search Marketers Customer 136

Martech

OCTOBER 12, 2023

However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.

B2C 122

B2C Marketing Marketers Performance Marketing 122

Hubspot Marketing

MARCH 19, 2024

And, what are their plans and expectations for 2024 and beyond? Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Let’s dive into my recommendations. Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

JUNE 26, 2023

No Free Plan At Buffer, we offer a free plan that includes three channels and the ability to schedule up to 30 posts. Sked Social, however, does not offer a free plan at all. This makes Buffer an excellent choice for those looking to test the waters before diving into a paid plan. 🚀 Nine Major Differences 1.

Management 90

Management Customer Social Media Marketing Marketing 90

Content Marketing Institute

JUNE 20, 2023

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team. Continue reading →

Customer 117

Customer 117