SMEI

APRIL 25, 2024

” Without effective salespeople, businesses would struggle to move products from factories to consumers, resulting in a significant decline in our standard of living. Decker, former President, Corning Glass Works, noted, “Undreamed-of production capacity is available to make possible undreamed-of standards of living.

Food 209

Food Product Customer Branding 209

Jeff Bullas

DECEMBER 20, 2022

Productivity and efficiency are easily among the most used keywords among business leaders and organizations. No matter which industry they operate in, organizations are obsessed with improving productivity or efficiency to become more successful. Is productivity the same, or is it different from efficiency?

Product 261

Product Management Place Promotion 261

Martech

MAY 9, 2024

The marketing generalist, who has the broadest perspective on the product, the customers and the value proposition, something they have taken months or maybe even years learning, now has to convey that knowledge as best they can in a creative brief. Product marketers are the most likely group to become marketing generalists.

PR 115

PR Transform CMO Marketing 115

Jeff Bullas

NOVEMBER 22, 2022

The user experience is so important because it is the gateway between person and product. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers. Monkey League created a positive relationship with the user and taught them about the product.

Product 278

Product Customer Branding Marketing 278

Search Engine Land

MAY 8, 2024

But that’s a very high-performing product elsewhere on the internet. While no firm timeline was provided, Reddit appears committed to extracting more value from its massive search volume by opening up ad inventory once its revamped search product takes shape. What they’re saying. ” State of play. What’s next?

Advertising 105

Advertising Advertisers Search Marketers Product 105

Search Engine Land

MAY 3, 2024

Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Google shared three: Use existing marketplace product data like images, descriptions and pricing in ads. Why we care.

eCommerce 115

eCommerce Price Promotion Advertising 115

Search Engine Land

APRIL 16, 2024

Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer should. Tokens are the codes used for website ownership verification in Search Console, Merchant Center, and other Google products.

Management 115

Management Product SEO 115

Chief Martec

MAY 7, 2024

It now has 14,106 marketing technology products — a net addition of 3,068 products since last year’s 11,038. More may have been acquired but are still being offered as stand-alone products with their original brand. More and more are apps offered by services firms, “productizing” some of their secret sauce.

Product 122

Product Law Marketing Marketers 122

Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine. ChatGPT Plus users can also use Browse with Bing to search the web.

Product 134

Product Search Marketers Branding Customer 134

Martech

MAY 15, 2024

We look at the product itself and the team, so when we surface companies we look at who the founders are, who has invested in them and then who they have partnered with. After the COVID years of online shopping, people expect to have product information available at a click — see the features, compare it with another brand, another product.

Transform 85

Transform Logistics Retail Product 85

Search Engine Land

DECEMBER 19, 2023

The company shared new data on the most popular Google SGE content formats, warnings being shown in YMYL queries and ways Google is experimenting with product views. Meanwhile, product viewers (for product-related searches) appear 8% of the time. Product views. None (15%) where no SGE is triggered. Why we care.

Product 116

Product User-Generated Fashion Price 116

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. Microsoft then applies machine learning algorithms to create audiences founded on consumer product and brand preferences, purchase history, content preferences, and geographical location.

Advertising 121

Advertising Advertisers Product Product Marketing 121

Hubspot Marketing

MARCH 8, 2024

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. What are productivity systems?

Product 112

Product Management Communications Fashion 112

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 117

Product Shipping Finance Price 117

Search Engine Land

MAY 2, 2024

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results.

SEO 130

SEO Branding Product Customer 130

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. Earned media is, simply, the media coverage that you “earn” or garner.

PR 90

PR Communications Branding Management 90

Search Engine Land

APRIL 9, 2024

If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency. You can feature multiple products from your own line, other brands, or both. The Affiliate Hub. Enhanced tagging.

Promotion 93

Promotion Management Product Branding 93

Martech

APRIL 23, 2024

Has your vendor changed their product or marketing strategy? As a marketer, you know that just subscribing to your provider’s blog or email newsletter will not keep you fully updated on changes to your provider’s product or solution roadmap. Have you outgrown your current solution? Have you done your research?

Whitepaper 87

Whitepaper New Technology Price Product 87

Search Engine Land

MAY 9, 2024

Dario Zannoni, who got this alert, shared the information with his followers: “By using targeting exclusions in combination with the other targeting options, it was possible to not only exclude interests for brand protection but also to create well-curated Audiences that are aligned with the specific product or service.” What was announced?

Advertising 104

Advertising Advertisers Search Marketers Branding 104

Search Engine Land

APRIL 9, 2024

Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. Use videos to introduce your brand and highlight key features of your products. Landing page optimization.

Marketing Strategy 106

Marketing Strategy Marketing Marketers Shipping 106

Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. And thanks to the Shopping Graph, they see billions of products in their results that are constantly being refreshed. .” Brand preferences.

Shoppers 117

Shoppers User-Generated Shipping Price 117

Chief Martec

APRIL 28, 2024

The Carthusian monks, now that they’ve decided to cut back on their Chartreuse production? While there are a lot of great martech products out there, there have also been plenty of cases of martech vendors overpromising and underdelivering. It’s not just a product mission. an incredible 24.7%

Transform 85

Transform CMO CRM Management 85

Search Engine Land

FEBRUARY 14, 2024

of the time in Google Search product review queries and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and forums SERP feature, a new analysis finds. You can read the full Detailed analysis here: The Discussion Forums Dominating 10,000 Product Review Search Results. Reddit shows up 97.5%

Product 123

Product Promotion SEO 123

Search Engine Land

JANUARY 29, 2024

We don’t know Google’s product roadmap or if SGE is even “delayed.” Through it all, we’re making sure the product works well and we are generating value for our ecosystem and that Ads transitions well.” To be clear. .” ” Let’s review: During the Alphabet Q3 2023 earnings call , Oct.

User-Generated 117

User-Generated Product Search Marketers SEO 117

Search Engine Land

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.

Analytics 105

Analytics Customer Journey User-Generated Customer loyalty 105

Backlinko

MAY 1, 2024

Ignoring Near Duplicates Near-duplicate pages look almost identical but have small differences—like varied product options or slight language variations. For example: If your ecommerce site features product categories across multiple pages like this: Page 1: www.yourwebsite.com/category?page=1 Also, double-check for any typos.

SEO 88

SEO eCommerce User-Generated Product 88

Search Engine Land

MAY 9, 2024

So doing that well is what will define a high-quality product, and I think it’s gonna be the heart of what makes Search successful.” AI answers are the present and future of Search – they’re not going away, especially if ChatGPT delivers on its rumored search product. ” Why we care. The interview.

SEO 111

SEO Place Product 111

Litmus

APRIL 18, 2024

If you’ve ever received an email promoting a product you just purchased, you know what we’re talking about. There’s a reason Adobe products come in at the top—they’re some of the most robust tools you can work with. Compared to 2023, only 23% of respondents said they have up to five emails in production, at any given time.

Email Marketing 94

Email Marketing Marketing Marketers Copywriting 94

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Simply explain to the bot details about your product, your target audience, the tone of the message and any limitations on characters or word count. But ChatGPT is far from the only AI game in town.

Copywriting 120

Copywriting User-Generated CRM Marketing 120

illumin

APRIL 23, 2024

Apple – Mother Nature (2030 status) Apple promises to make each of its products carbon-neutral by 2023. Many tech companies continually release new products, with greater innovations and better interfaces. Without action these campaigns will fall flat – no matter how creative, colorful, or memorable they may seem.

Entertainment 111

Entertainment Advertising Advertisers Education 111

Search Engine Land

NOVEMBER 20, 2023

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update aims to simplify Google Ads’ Store Sales product, providing improved shop sales measurement and reporting data. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care.

Manufacturing 100

Manufacturing Retail Search Marketers Product 100

Search Engine Land

DECEMBER 6, 2023

Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024. Those websites that have product pages will soon no longer be able to click on the search appearance filter and see the product results option.

Product 104

Product Place SEO 104

SocialPilot

APRIL 15, 2024

Increase your productivity Your social networking moves have to be systematic to increase productivity. If your aim is to convert followers into customers, focus on increasing your productivity. Make your content more productive by posting on correct times. As a marketer, you post content daily or sometimes weekly.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Search Engine Land

MARCH 22, 2024

” There have been rumors that ChatGPT is developing a web search product. ” “And I don’t know, we have a very simple business model and I like it, and I know that I’m not the product. Google shows you 10 blue links, well, 13 ads and then 10 blue links, and that’s one way to find information. ” LLMs + Search. .”

Industry Insights 119

Industry Insights Advertising Advertisers Product 119

Search Engine Land

FEBRUARY 8, 2024

Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet AI, bringing the Gemini model to Gmail, Docs, Sheets, Slides, Meet and other Google products. As part of the Google One premium plan, Gemini will soon be available in products including Gmail, Docs, Sheets, Slides, and Meet.

User-Generated 130

User-Generated Product SEO 130

Search Engine Land

SEPTEMBER 19, 2023

Luckily, there is an audience for your product or service, regardless if they already know it. SEO research for new markets Your mission at this step is to discover how people search for that thing you’ll disrupt – even if it doesn’t overlap with your new product or service. And you do have a category, regardless of its keyword volume.

New Markets 130

New Markets SEO Energy Inbound Marketing 130

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12) John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Law 140

Law Manufacturing Search Marketers Product 140