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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. The ads offered either a free trial or a demo. Sounds like common sense?

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off.

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How attribution masks what’s actually driving growth

Martech

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. You get non-incremental spend on one end and wasted impressions on the other the worst of both worlds neatly wrapped in an attributed ROAS of your choosing. Processing.

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5 suggestions for moving beyond MQL

Martech

When automation came to marketing, producing even more data, the MQL became hammered into company processes. The funnel process’s staged linearity played well with how software worked and allowed new martech companies to form a profitable niche. Performance marketing is like coffee.

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Marketers push back on Google’s attempt to derail California privacy bill

Martech

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon. If they did, most would say no thank you , just like they have with Apples ATT prompts.

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Advertisers react to Google keeping cookies on Chrome

Search Engine Land

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. “Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off.

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Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Martech

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. And they’re using a hashtag–#ProjectX.