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Brightlocal Pricing Plans: Is Its Pricing and Plans Worth The Value?

SocialPilot

BrightLocal offers a host of features, such as review management , local search marketing, and citation building. This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises. Do BrightLocal pricing options fit into your budget? Lets find out. Lets find out.

Price 85
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What the Google antitrust ruling could mean for advertisers

Martech

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have.

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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. The same cost issues are dogging non-pure plays.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. Get the newsletter search marketers rely on. This is often the case with D2C accounts.

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This day in search marketing history: January 14

Search Engine Land

We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. An Apology To Wired & The Search Marketing Community.

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This day in search marketing history: January 8

Search Engine Land

Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. ” Google, Mobile Search And The Paradox Of Competition. Mobile Search & Other Apps.

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How to optimize your ecommerce ad spend and budget for the best ROI

Search Engine Land

Get the daily newsletter search marketers rely on. For example, if you sell other brands and bid on those terms, those can be more expensive keywords and could eat your budget if grouped with other non-brand terms. Find a way to segment that works for you – be it profit margin, product type, price, etc.

eCommerce 101