Duct Tape Marketing

OCTOBER 26, 2023

Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. 04:41] About this new platform, what does it do differently, and what does it do better? [07:08] Click on over and give us a review on iTunes, please!

Analytics 75

Analytics Law Management Digital Marketing 75

Search Engine Land

OCTOBER 13, 2023

* Cue the sound of shattering glass and whimpers of broken self-esteem * Proving impact of marketing work is freaking difficult Unlike sales or product, marketing can feel like a much more nebulous function. Getting a better SERP ranking, or even improving a website’s CTR, only indirectly connects to revenue.

Communications 113

Communications SEO Finance Education 113

Duct Tape Marketing

JULY 21, 2022

Mike is assisting Air.cam, an online professional photographic marketplace, with pivoting to the local marketing space and helping them bring the power of photography to every business located in the US and Canada. AI and machine learning are helping drive Google’s incredible understanding of what is in an image.

Place 75

Place Product Education SEO 75

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). ” — what’s the simple answer? [2:47]

Transform 88

Transform Marketing Marketers Non-Profit 88

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Mike also runs AgencySavvy, training hundreds of agency owners how to ‘do’ Google Ads better and scale their agencies.

Advertising 81

Advertising Advertisers Copywriting Digital Marketing 81

Duct Tape Marketing

NOVEMBER 10, 2022

Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. 9:10] How is AI going to impact what you’re doing at Constant Contact? [10:48] I have a lot of leadership folks in marketing and I always like to ask when I get that chance for you. That role evolved.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Litmus

MAY 4, 2021

As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. In parallel, evaluate your current marketing program structure, and make sure you have a diverse set of creative and analytical team members partnered for each initiative.

Transform 80

Transform Marketing Marketers Finance 80

Duct Tape Marketing

SEPTEMBER 7, 2023

Today, we dive deep into these power principles and discuss the urgency of a one-year timeline. 03:52] What is the ‘power principle’? [05:26] More A bout Lisa McCarthy: Get your copy of FAST FORWARD: 5 Power Principles to Create the Life You Want in Just One Year Connect with Lisa on LinkedIn Lisa’s website.

Transform 80

Transform Management Communications Promotion 80

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Then another time was when we were bootstrapping both.

Energy 51

Energy Whitepaper Health Transform 51

Duct Tape Marketing

NOVEMBER 16, 2023

04:25] How do you ensure employees do not feel distrusted when internal controls are implemented? [06:10] 16:22]What guidelines do you have concerning labor and productivity costs? [17:55] 17:55] Could you outline what a typical engagement entails when hiring a fractional CMO? [19:55]

Finance 70

Finance CMO Management Health 70

Duct Tape Marketing

NOVEMBER 8, 2023

He helps organizations capitalize on the power of loyalty, both in the marketplace and in the workplace. Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? So how do you make sure that you are not trying to herd cats in terms of all of these functional silo leaders?

Transform 74

Transform Customer Price Shipping 74

Duct Tape Marketing

APRIL 6, 2023

To make the experience remarkable, companies should focus on the employee journey from the first day on the job. The main takeaway is to know that we have humans who work at our company and celebrate them for their humanity, not their product. Big fan of the show, longtime listener, excited when I can be a guest. Like this show?

Customer Journey 86

Customer Journey Non-Profit CRM Place 86

Duct Tape Marketing

APRIL 19, 2023

He co-founded Work Better Now in 2018 and currently serves as the chairman. Work Better Now is a virtual assistant company providing remote professionals from Latin America for US and Canadian-based small and mid-sized businesses. Questions I ask Rob Levin: [02:39] Talk about Work Better Now. This is John Janstsch.

CRM 62

CRM Place Management Education 62

Set Up

MARCH 29, 2022

At Set up , we love to amplify the stories and voices of those who make up the marketing community. I planned to go to law school and make a difference through policy…but my career goals changed not long after starting in the field and realizing it wasn’t for me.

Law 52

Law Thought Leadership Marketing Marketers 52

Duct Tape Marketing

AUGUST 16, 2023

All you have to do is license our three step process that it's gonna allow you to make your competitors irrelevant, charge a premium for your services and scale perhaps without adding overhead. It sounds like I have a productive life, but it's not that exciting sometimes. Sound interesting? And here's the best part.

CMO 62

CMO Inbound Marketing Marketing Strategy Price 62

Duct Tape Marketing

JULY 27, 2023

He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. While it’s essential to prioritize investment in their own agency, diversifying their investments can make them better founders and provide additional benefits beyond just financial returns. This is John Jantsch.

Energy 54

Energy Analytics Advertising Advertisers 54

Duct Tape Marketing

APRIL 27, 2023

Steve’s new book TURNS: Where Business Is Won and Lost, takes a deep dive into the physical, historical, and metaphorical nature of turns and can help you make better decisions. Finally, it’s important to be adaptable and learn from hindsight to make better decisions in the future. In the day of an entrepreneur.

CRM 63

CRM Price Education Place 63

Duct Tape Marketing

JULY 6, 2023

[05:48] Can you explain a little bit about self-publishing as a more accessible and streamlined option when someone writes a book? [09:20] 17:53] Talking about longevity, how do you balance that when everybody wants quick results? Look, AI is literally eating the web ChatGPT is more searched than I don't know, Taylor Swift.

Thought Leadership 55

Thought Leadership Energy Place Copywriting 55

Duct Tape Marketing

FEBRUARY 2, 2022

He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. Key Takeaway: A name is one of the first, longest-lasting, and most important decisions in defining the identity of your company, your product, or your service. That is something that makes sense for a lot of people yeah.

Branding 74

Branding Energy Logistics Product 74

Duct Tape Marketing

APRIL 20, 2023

Key Takeaway: Imperfection is a powerful tool for problem-solving in a rapidly changing world. Yvonne teed it up in 2018 when he changed the mission of the company from making the best gear, doing unnecessary, no unnecessary harm, and using capitalism to fight the environmental crisis, to we're in business to save the home planet.

Finance 63

Finance Retail CRM Marketing Strategy 63

Duct Tape Marketing

MAY 17, 2023

[06:00] How do you have to change yourself when you’re selling? 08:24] When you explain this idea as a technique, it’s sort of counterintuitive. 20:57] When talking about hiring, how do I look for somebody who naturally has that gift, whether they have a sales resume or not? Is that something somebody can learn? [20:57]

CRM 91

CRM Marketing Strategy Education Customer 91

Search Engine Land

JANUARY 8, 2024

My team and I have written over 100 production-ready AI prompts. As conductors, you also have some knobs to turn and sliders to adjust, specifically settings like Temperature and Top P. They’re powerful parameters that can dramatically change the output of your AI ensemble. This is no easy endeavor.

SEO 112

SEO Transform User-Generated Communications 112

Duct Tape Marketing

JUNE 29, 2022

The more human a brand is, the better that interaction is going to be. Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] Ben's a great host.

Branding 55

Branding Shipping CMO Automobile 55

Duct Tape Marketing

DECEMBER 11, 2019

You’ve got to make those images look great. If you want them to pop, if you want them to represent your products, this is a retouching service to make your images look great. You know, we power over 800 thousand Facebook pages in over 190 countries around the world. So really a service kind of a function.

Marketing 40

Marketing Marketers Communications User-Generated 40

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? You don’t need to polish your crystal ball, drop some tea leaves into a cup, or power up the flux capacitor in your DeLorean to find out. Oh wait, that’s already happening.)

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Unbounce

AUGUST 16, 2023

AI is the talk of the town. ” But this generative AI boom didn’t happen overnight. In this episode, we lean on Arun’s expertise and try to get answers to some big questions: How did AI development by tech giants like Microsoft and Google get us to where we are today? I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Search Engine Land

MAY 8, 2023

When it comes to computer science, programming is telling the robot to do it, while machine learning is hoping they do it themself. ” Attention is a way for the model to focus on certain parts of the input sequence when processing it. This makes it much faster and able to handle more data. Vaswani et al.’s cat : [0.6,

Transform 102

Transform User-Generated SEO Product 102

Duct Tape Marketing

FEBRUARY 15, 2023

Revolutionizing Design with AI: Exploring the World of Generative Design written by Kyndall Ramirez read more at Duct Tape Marketing Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast , I interview Russ Perry. Key Takeaway: AI is a hot topic right now and will continue to be. And that's ai.

Food 80

Food Transform Price Management 80

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Generative AI tools like Chat-GPT and DALL-E exploded in popularity. See, there are some big problems with AI. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators.

PR 98

PR Marketing Marketers Non-Profit 98

Duct Tape Marketing

AUGUST 3, 2023

Revolutionizing Design with AI: Exploring the World of Generative Design written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast , I interview Russ Perry. Key Takeaway: AI is a hot topic right now and will continue to be. And that's ai.

Food 47

Food Transform Price Management 47

Duct Tape Marketing

JUNE 15, 2023

The goal is to create an environment that recognizes employees’ individual needs and allows for a better work-life balance. 20:09] Where’s AI going to fit in the destination workplace? The likes of Reese Witherspoon, Derek Jeter, Guy Raz are all going to make appearances. Please explain that idea. [12:58]

Gen Z 79

Gen Z Place Education Millennials 79

Duct Tape Marketing

JULY 5, 2023

Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. ​​His most recent book Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. Reach out to Josh.

Promotion 61

Promotion Shipping eBook Marketing Strategy 61

AWeber

JANUARY 30, 2024

How to choose the best ecommerce tools for your business When choosing ecommerce tools for your business, there are several factors to consider. Take advantage of free accounts and free trials that allow you to get hands-on experience before making a commitment. First, you’ll want to assess your specific needs and goals.

eCommerce 93

eCommerce Shipping Price User-Generated 93

Duct Tape Marketing

OCTOBER 25, 2023

Staying ahead of the game and making strategic tool choices is the key to achieving remarkable success. Discover how focusing on a select set of tools, rather than constantly chasing new technologies, can lead to enhanced efficiency, productivity, and marketing excellence. Click on over and give us a review on iTunes, please!

Energy 77

Energy Communications New Technology Management 77

Hubspot Marketing

NOVEMBER 16, 2022

HubSpot’s social media management software is a powerful all-in-one tool. While this platform provides tons of features that cover all aspects of running a successful Instagram marketing campaign, here are three core functionalities that make this tool a social media powerhouse. HubSpot makes all aspects of my job easier.

User-Generated 114

User-Generated Price Analytics Marketing 114

Duct Tape Marketing

DECEMBER 28, 2023

” Embark on a journey of self-discovery as Ash and Hasan discuss the concept of unfair advantages and how your unique story can be a powerful catalyst for entrepreneurial success. Underscoring the power of insight and innovation, showcasing real-life examples of individuals who harnessed their unique perspectives for success.

Education 68

Education Transform Place SEO 68

Duct Tape Marketing

JUNE 2, 2022

Actually, I would tell you, check out a recent show on blending humans, AI, and automation. So I remember when I first got outta college, I got this job at the new Yorker almost by luck. And when I was a kid, Larry King had this incredible radio show on every night from midnight to 5:00 AM. Ben's a great host. It happened.

Pharmaceutical 71

Pharmaceutical Price Education Marketing Strategy 71