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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

The allure of a personalized shopping experience is undeniable. Unsure of what to choose, a personal shopper comes up to you. The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% average above target in 2023.

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Search Engine Land

The allure of a personalized shopping experience is undeniable. Unsure of what to choose, a personal shopper comes up to you. The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% average above target in 2023.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

The platform uses its own first-party data to analyze shopper behavior rather than relying on Meta's more simplistic approach. They say the tool helps them find new, high-intent shoppers for Obvi that Meta can't see. "They "They lowered our CPA by more than 20% and increased our ROAS by 31%," Ron and Ash write.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms.

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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Teams that rely on multiple marketing platforms and need clean, organized data for precise targeting. Let’s look at an example. Bottom line?

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Real-Time Visitor Identification: Meet the Buyers Behind Every Click

Customers.ai

High-intent shoppers or just window browsers? Catching a high-intent shopper at the perfect moment Meet Jake. Analyze Visitor Behavior to Build Better Segments Understanding how visitors interact with your site is essential for creating effective, personalized marketing strategies. But you have no idea who they are.

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How to Find the Demographics of Your Website Visitors

Customers.ai

Personalization: Crafting emails, offers, and ads that feel like they were made just for them. And we all know that in 2025, personalized marketing is mandatory. Just check out these stats: 80% of people are more likely to buy from brands that make their experiences feel personal. Companies that personalize well?