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CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

Dig deeper: How to make CTV ads that stick Key growth categories and emerging strategies While most categories are projecting double-digit growth in digital video in 2025, CPG, retail and pharma are projected to be the biggest users. Notably, CTV is shown to drive high ad engagement rates for pharmaceutical ads.

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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

million members (share recipes and cooking tips) Technology and software industries r/technology: 19 million members (share trends, products and tech news) r/dataisbeautiful: 22 million members (share exciting, big data visuals) r/gaming: 46 million members (share gaming news, culture and conversations) r/buildapc: 7.9

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How to protect your brand from AI dupes

Martech

From luxury goods to pharmaceuticals, no industry is immune. Dig deeper: 2024 predictions for ecommerce and retail The road ahead As AI continues to evolve, so will the challenges and opportunities in brand protection. Nearly 70% of consumers unknowingly purchased counterfeit products online in the past year alone.

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Properly preparing for the predictable: Peak seasonality

Search Engine Land

If your operation cannot keep up with demand (very common for retailers in Q4), then you’ll have to make decisions. Think: dehumidifiers during hurricane season, pharmaceuticals and Medicare during elections, or interest rate hikes at what seems like any given moment.

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Email inspiration: 16 places to look for exciting email examples

Litmus

Want to see emails from brands—especially in retail—you aren’t subscribed to? And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. You can even save your favorites into your own collections to reference later (kind of like Pinterest).

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How to Perfect Your Resume Headline (+Examples)

Hubspot Marketing

Pharmaceutical Sales Representative with a Proven Record of Increasing Market Share Best for: Sales professionals in the pharmaceutical industry What we like: This headline is simple and direct. Customer Service and Retail Resume Headline Examples 25.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. In 2021 alone, retail e-commerce sales were worth about 4.9 Each specialty requires knowledge of different platforms and tools and familiarity with various technologies.