Remove Place Remove Price Remove Shoppers
article thumbnail

Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). An understanding of themselves and their place in the world (57%).

Price 109
article thumbnail

Pinterest introduces Performance+ ad campaign suite

Martech

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Processing.

Shoppers 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q&A: What back-to-school season means for retailers, marketers

SmartBrief - Marketing

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105
article thumbnail

2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Moreover, augmented reality (AR) will play a huge role imagine trying on clothes virtually or placing furniture in your living room before making a purchase, all via an ad.

Gen Z 101
article thumbnail

Tradition and innovation at Hallmark

SmartBrief - Marketing

Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So Hallmark+ will replace Hallmark Movies Now and will serve as a one-stop platform for all things Hallmark, or as Perry said, “it will be the very best of Hallmark all in one place.” Moreover, Hallmark.com saw 20 million visitors.

article thumbnail

The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement. How are you tracking towards your goals?

Gen Z 119
article thumbnail

9 Ecommerce Website Examples to Copy for Better Results

Backlinko

By limiting the options to these key choices, it avoids overwhelming shoppers. You can filter with options like: Price Features Availability of virtual audio demo Select the filters you want, and voil, you customize your search results. This reassures shoppers that a real, knowledgeable human is always ready to help.