Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated

SocialPilot

DECEMBER 16, 2024

If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. Many users cite Later as expensive. A Quick Overview of Later Pricing Later pricing plans are divided into five tiers to meet the needs of different business levels, from individuals to large enterprises.

Price

Hubspot Marketing

JULY 29, 2024

After a quick Google search, I found 5 AI logo generators, and I tried them all to see which one is the best and whether I would recommend using AI logo generators at all. Keep reading to learn what I found: How I Tested AI Logo Generators Testing these generators was pretty simple. I know, I’m so clever.

User-Generated

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets.

Shoppers

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Something else to keep in mind is how accessible the pricing itself is.

Price

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Location hashtags : These are hashtags like #Toronto which specifies a place.

User-Generated

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated

Hubspot Marketing

MARCH 24, 2025

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. Auto-generate responses. Source Take Lyft for instance.

Health

Hubspot Marketing

JULY 25, 2024

This simple change ensured that users could instantly connect with our sales and support teams. In the latest episode of Marketing Against the Grain , Emmy Jonassen, VP of Marketing for Demand Generation at HubSpot, and I walk you through this exact experiment — and the lessons we learned along the way.

Customer

SocialPilot

NOVEMBER 28, 2024

We’ll also compare their pricing, ease of use, and overall effectiveness in helping you manage your online reviews. Synup BrightLocal SocialPilot Reviews Number of Reviews 266 221 812 Overall Star Rating Ease of Use Quality of Support Ease of Setup Minimum Pricing $34.99/Month At times, it takes time to get a response.

Price

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Learn pros, cons, and pricing to make the right decision for your business. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. Additionally, Google relies on the EU-U.S.

Analytics

Martech

JULY 28, 2025

When a SaaS vendor raised prices, he asked Gemini Deep Research to identify five alternative providers, ranked by price and fit. “In 15 minutes, it gave me a list of five new vendors, all of which had price decreases compared to the vendor I was working with, and I switched to a vendor off the list.” TrustInsight.AI

Whitepaper

Hubspot Marketing

JUNE 26, 2025

De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. So, Avis took this to heart and decided to flaunt their second-place ranking, showing that they were still among the best but just shy of perfection. By creating an ad that rhymed (“Reduced in price.

Non-Profit

Neil Patel

JUNE 25, 2025

If you’re competing on price, use relationship marketing to create a sustainable competitive edge. When customers fail to see anything unique about your brand, your only choice is to compete on price. Instead of offering lower prices, you can compete on relationships. Why don’t you lower the price?

Shoppers

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. I have already started using this in place of my usual relentless Google searching.

Price

Backlinko

DECEMBER 19, 2024

Youve come to the right place. And how much traffic they could be generating through those keywords. Heres how to get started with it: Enter a competitors domain in the search box, and the tool will generate a detailed report on your competitors website. Need help analyzing your competition to find ways to outperform them?

Price

Backlinko

JULY 26, 2024

It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. Pro at $129.95/month,

Price

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). Encourage user-generated content (UGC): More on that shortly.

Manufacturing

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. 6 places to find influencers or creators Finding the right influencers or creators for your marketing campaign is crucial for its success.

Influencer Marketing

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  You can also get suggestions for general SEO improvement for content like meta tags and URL slug.

SEO

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Advertising

SocialPilot

JANUARY 6, 2025

However, it is important to understand your specific requirements and choose a review automation tool that is: User-friendly and easy to set up. This connection allows you to centralize all your review-related tasks, i.e., responding to reviews, tracking feedback, and analyzing customer sentiment, in one single place.

CRM

SocialPilot

DECEMBER 29, 2024

Consumer reviews are like fresh user generated content which when shared on the website and social media, can signal Google that your webpage is active and relevant. Moreover, user reviews also help by introducing numerous relevant keywords and phrases.

Management

Hubspot Marketing

APRIL 29, 2025

Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. Its a powerful work suite and comes with a heftier price tag to boot.

Price

Martech

JANUARY 13, 2025

When done right, they improve site speed, enhance the user experience, and influence search engine ranking. Faster load times mean happier users (and search engines) Website visitors have little patience for slow-loading pages. Optimized images reduce load times, helping you keep users engaged.

User-Generated

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. You can use tools like SocialPilot to easily get all of this data in one place.

Thought Leadership

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding

Hubspot Marketing

OCTOBER 28, 2024

If they spot any disturbing, recurring user behavior, it can send you an alert straight away. A great example is one of VWO’s free tools, i.e., their AI-powered heatmap generator. Yi told me he found out that certain CTAs and buttons were placed too low on the layout. This way, you can take action ASAP to address the problem.

Customer Acquisition

illumin

JANUARY 14, 2025

Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app. Moreover, augmented reality (AR) will play a huge role imagine trying on clothes virtually or placing furniture in your living room before making a purchase, all via an ad.

Gen Z

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Price: Figure out how much you’re going to charge. Place: Where are you going to sell it? Traditional Marketing Models 1.

Marketing

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3% Log into Commerce Manager.

eCommerce

Sprout Social

JULY 15, 2025

If you’re considering X/Twitter analytics tools, understanding why you need them and exploring these nine examples is a good place to start. Twitter Analytics Twitter Analytics is a built-in analytics tool that’s only available to Twitter Premium users. Why do you need an X/Twitter analytics tool?

Analytics

SocialPilot

APRIL 3, 2025

Number of Reviews 161 Overall Star Rating Ease of Use Quality of Support Ease of Setup Minimum Pricing $89/Month Review Management Social Media Management Best For Service-Based Businesses, Mid-Size Businesses, and Large Enterprises. However, the price was not optimal, and that’s why we moved to another tool.I out of 5 Yext 4.5

Price

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Industry benchmarking Hootsuite’s user-friendly industry benchmarking tool is especially useful if you’re not sure yet who your competitors are. See how Sprinklr compares with Hootsuite.

Analytics

Hootsuite

MAY 28, 2025

Some tools are general all-in-one influencer marketing management solutions. Feature sets, complexity, and pricing vary. Afluencers creator database contains verified users with up-to-date metrics. Premium brand pricing starts at $49/month. It can be tricky to understand whats the best option for your brand.

Influencer Marketing

Hubspot Marketing

JANUARY 16, 2025

Once youve established your scoring criteria, you need to store all of your scored content in one place for easy review. WordPress Price : Free, with one paid tool featured below (Social Warfare Pro, $29 per year). SEO Writing Assistant by Semrush Price : Free plan, then $139.95 Later Price : Free plan, then $16.67

Analytics

Sprout Social

DECEMBER 2, 2024

Influencers for a Facebook campaign Facebook influencers can help brands market to huge audiences; 83% of social users have a Facebook profile, and almost half (44%) of them have interacted with brand content through Facebook at least once a day. Familiarize yourself with common influencer pricing figures.

Influencer Marketing