Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Think home improvement experts, house flippers, remodelers, and even real estate agents. Title tags are what often appear in your browser’s title bar and in search results. Don’t know how to find these influencers?

SEO

SocialPilot

FEBRUARY 6, 2025

Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate

SocialPilot

DECEMBER 18, 2024

This is some of the best real estate across all social media platforms, so even if your Stories dont get as much engagement, they may have a better chance of engaging high-value followers. Thankfully, SocialPilot makes it easy to manage your interactions in one place. Reels: Reels have their own tab on the app.

Entertainment

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. Wondering what other fields were represented? That leads me to the next point.

Gen Z

Backlinko

DECEMBER 29, 2024

This is the 3-Pack I mentioned earlier in the articleand its prime real estate for plumbers. Use Your Target Keyword in the Right Places Every webpage has specific spots where keywords make the biggest impact. Let’s make sure your business shows up there. Heres how to optimize your plumbing site.

SEO

Hootsuite

JANUARY 10, 2025

Facebook Live videos see the highest engagement of all , so incorporate a real-team broadcast (ideally with dogs involved, like this Helping Hounds Dog Rescue example) into your social strategy every once in a while. Keep in mind that vertical video gives you the most screen real estate on mobile devices.

Entertainment

Backlinko

MARCH 26, 2025

Manage all reviews in one place 4. Semrush Local Best for managing local business reviews in one place and keeping listings accurate Pricing: $50 per month + the plan you choose ($139.95/mo This can increase your expenses. mo for Pro) Semrush Local is a local SEO and reputation management tool.

PR

Hubspot Marketing

JUNE 10, 2025

The mobile preview space has shifted, and portrait images get more screen real estate when done correctly. Canva If I’m building something from scratch or need a quick resize, Canva is the first place I go. Facebook and Instagram (Meta) Common ad formats: Feed: 1080 x 1080 px (1:1) Link ads: 1200 x 628 px (1.91:1)

Real Estate

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. Wondering what other fields were represented? That leads me to the next point.

Gen Z

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Psst: Need help getting started?

Social Media Marketing

Hootsuite

JANUARY 15, 2025

Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. This places LinkedIn below other top social sites like YouTube, which took first place at 85%, and Facebook, which came in second with 70%. 32% of U.S. adults report using LinkedIn.

User-Generated

Buffer Marketing

FEBRUARY 6, 2025

Describe your business in your TikTok bio : A social media bio is your most precious real estate. Image Source You can choose where to place your ad — in-feed, at the top of your target audience’s For You Page (top view), etc. Finally comes the ad where you can minutely dictate how an ad appears.

SEO

Hubspot Marketing

OCTOBER 25, 2024

However, I made some reservations for super popular directories that work for specific industries, such as healthcare and real estate. These ten business listings are a great place to start before signing up on more industry-specific listing sites. Create your free business listing on Bing Places.

Real Estate

Search Engine Land

SEPTEMBER 10, 2024

The following strategies offer a helpful starting place. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less. Reporting is one of the most fruitful places for automation.

Advertisers

Backlinko

MARCH 26, 2025

Real estate $0.96 Andrew explains: To keep keyword costs under control, make sure you have really accurate attribution in place so you know what your cost per conversion is. For example, check out how the average CPC varies by industry: Industry Average CPC Legal $5.00 Insurance $19.45 Online education $9.10 Marketing $4.28

Price

SocialPilot

FEBRUARY 23, 2025

Boosts Search Engine Rankings When it comes to local SEO, Google places a significant emphasis on reviews. To truly harness the power of reviews, you need a solid strategy in place. QR Codes : Place QR codes on receipts, business cards, or in-store displays that customers can scan easily to leave a review. The best part?

Marketers

Hubspot Marketing

FEBRUARY 4, 2025

Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. It takes up the most real estate and is almost always what your audience will notice first in their feeds. Heck, I dont think Ive ever seen a headline that went past 10 words.

Real Estate

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. You can use tools like SocialPilot to easily get all of this data in one place. Lets dive into the six steps to build a strategy that delivers results. Tailor your goals accordingly.

Thought Leadership

Whos Mailing What

JUNE 13, 2025

With artificial intelligence in place, businesses have the freedom to plan, create, and manage print campaigns that feel personal and, most importantly, relevant. Retailers can send personalized offers, real estate agencies can target specific neighborhoods, and healthcare providers can remind patients about checkups.

Direct Mail

Duct Tape Marketing

JUNE 18, 2025

Key Takeaways SEO is now about search visibility , not just rankings—brands must appear in multiple places where answers are delivered. It's kind of your brand's share of the answers, the mentions, the knowledge panel, real estate, local pack slots. And again, this is a place where some of the AI tools are really good at this.

User-Generated

Neil Patel

AUGUST 5, 2025

This plays into an important concept known as search everywhere optimization : getting found in the places where people ask questions and search for answers they can trust. Ignore Reddit SEO, and you overlook where real buying conversations happen. Crawl Reddit isn’t the place for hard sells. Each phase builds on the last.

SEO

SocialPilot

JULY 14, 2025

These are indexed by both social algorithms and search engines, making them critical real estate for visibility. When your hashtags are contextually relevant and placed cleanly, your content gets pushed to the right feeds—and sticks longer. They’re placed exactly where users are primed to click.

Real Estate

Customers.ai

JANUARY 2, 2025

Post-purchase emails are prime real estate for upsells, cross-sells, and collecting customer reviews. Mistakes happen but with the right strategies and oversight in place, you can avoid the big ones and keep your emails driving real results. Post-Purchase Emails The sale doesnt end at checkout.

Email Marketing

illumin

APRIL 10, 2025

Contextual targeting is an advertising technique that involves placing ads on websites based on the content displayed on those web pages. Ask yourself if your ads and content are actually accessible to your customers if you put them at a certain place over another.

Real Estate

Vertical Response

APRIL 19, 2025

Optimize Placement Where you place your email signup form on your website can make a huge difference in your conversion rates. Forms placed above the fold, meaning they are visible without scrolling, generally perform better.

Email Marketing

Hubspot Marketing

JUNE 17, 2025

He encourages others to make their products’ benefits feel more real: “When implementing similar strategies, focus on quantifying intangible benefits through concrete metrics that matter to your specific audience segment — whether that’s time saved, stress reduced, or operational simplicity.” You place more value on something you “own.”

Branding

AWeber

AUGUST 1, 2025

What I've started noticing is that some authors forget to remind me who they are, what they offer, and why I signed up in the first place. Newsletter monetization strategies work best when promotional content comprises 20-30% of total newsletter real estate. It's a nice tie-in to promote a few essential products.

Email Marketing

Duct Tape Marketing

SEPTEMBER 4, 2024

And so I think that we don't realize that when you get Starbucks, you're paying for a cup and you're paying for everything, the real estate to find the Starbucks. So the ones we usually lose are people who already had plan B firmly in place and there was nothing we could have done really. (16:56): They may say, you know what?

Price

Exposure Ninja

JULY 24, 2025

If you act now, you’ll own the prime real estate in AI-generated results. Who is being recommended in your place? Build trust through consistent direct mentions and citations. Outpace competitors that haven’t optimised their content for AI responses yet. Most brands are still catching up. Are they cited more often?

Health

Exposure Ninja

APRIL 25, 2025

” Luke Nicholson also points out that certain industries benefit more from visual ads: “Industries where visual appeal is key, such as fashion, travel, real estate, and eCommerce, benefit the most from investing in strong creatives for their PPC ads. Inauthenticity will hurt more than help.

User-Generated

SocialPilot

JULY 7, 2025

Why this matters: With more people exploring platforms beyond X, Bluesky is becoming a real contender. If you’re expanding your social presence, this could be the next place to build community. They’re now getting prime real estate in feeds and recommendations. In short, it helps to earn you way more eyeballs.

Thought Leadership

Exposure Ninja

JUNE 26, 2025

While AI Overviews may reduce click-through rates by an average of 15% , they also offer prime real estate at position zero — the very first thing users see. Place direct answers near the top. For finance marketers, this shift presents both a challenge and an opportunity. Aim for simple language that explains concepts clearly.

Finance

SocialPilot

JULY 28, 2025

Flaunt Them On Your Website Where you place your reviews matters just as much as what they say. Here is how you can place Trustpilot reviews on your website Landing Pages This is prime real estate where first impressions are formed fast. Here is how you can display your reviews to your prospective customers: 1.

Marketers

SocialPilot

APRIL 13, 2025

Its like having your real customers tell your website visitors that This place is legit, just go for it. Hero Section The hero section is your prime real estate, so make sure it creates a great first impression. That’s the magic of placing reviews directly on your product or service pages. Lets find out.

Real Estate

SocialPilot

FEBRUARY 4, 2025

Real Estate Review Request Template (For real estate agents, brokers, or property managers) Subject: Share your experience with [Agent/Company Name]! Your feedback is invaluable to us and helps others looking for a trusted real estate partner. Best, [Your Name] [Your Business Name] Copy 16.

Real Estate

SocialPilot

MARCH 6, 2025

You can use SocialPilots review management tool to monitor and reply to reviews in real time. With a centralized dashboard, you can view reviews from all locations across multiple listing platforms, including Google Business Profile, all in one place. SIGN UP FOR FREE USE 2. (As

Real Estate

Duct Tape Marketing

JANUARY 30, 2025

A lot of people work through business brokers, franchise brokers, and this part is still very much the Wild West, meaning, if you think about buying a house, your real estate agent had to get licensure, they had to go through training and courses, and they also disclose to you what their commission is going to be.

Real Estate