Search Engine Land

DECEMBER 6, 2023

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

SEO 103

SEO CRM B2C eBook 103

Girl Power Marketing

AUGUST 25, 2022

Back in 1918, Jell-O started placing ads with recipes in “Ladies Home Journal,” while the very first example was a John Deer magazine designed for farmers in 1895. For example, written word content can be blog posts, white papers, email newsletters, and even books. Benefits of Quality Content.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 132

Transform SEO User-Generated Whitepaper 132

Neil Patel

DECEMBER 1, 2021

All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Medical SEO, on the other hand, is an entirely different animal. If you’re new to medical SEO, it can be a lot to manage. Why Do Healthcare, Medical Professionals and Businesses Need to Understand SEO?

SEO 107

SEO Whitepaper Health Law 107

Search Engine Land

APRIL 19, 2024

Ever wondered how to structure an SEO team for unparalleled success? Join us on Tuesday, April 23rd for this webinar where our panel will guide you through the proven strategies to build a dynamic and scalable SEO program.

SEO 77

SEO Place Whitepaper 77

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Do we have the right human resources in place? Enterprise SEO software can be a five- or six-figure investment annually.

SEO 111

SEO Whitepaper Marketing Marketers 111

Search Engine Land

OCTOBER 7, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. 5 key benefits of enterprise SEO platforms. Enterprise SEO platforms perform many tasks in one system.

SEO 97

SEO Whitepaper User-Generated Analytics 97

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Rock Content

MARCH 19, 2024

Search engine optimization (SEO) generates more qualified leads than any other marketing initiative, according to 57 percent of B2B marketers. Use what you know about your target audience to take your SEO campaign to the next level. LinkedIn is more than just a great place to hire help or connect with peers these days.

Whitepaper 85

Whitepaper Marketing Marketers eBook 85

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 95

Whitepaper eBook SEO Education 95

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO 70

SEO Whitepaper B2C Transform 70

Orbit Media Studios

JUNE 15, 2022

Search engine optimization (SEO). But what it really boils down to is three things: SEO, conversion and UX optimization, and analytics and reporting. Search engine optimization (SEO). Since off-page optimization doesn’t take place on the website but on other parts of the web (e.g., User experience (UX) analysis.

SEO 111

SEO Analytics Whitepaper Copywriting 111

Rock Content

APRIL 20, 2023

and “Does AI content hurt my SEO?” Other types of automatically generated content include content scraping, machine-translated content with no human checks on the quality, content spinning, and combining content from different places, including RSS feeds, to create a new page. Given that content tools such as Jasper and Copy.AI

SEO 76

SEO Whitepaper User-Generated eBook 76

Girl Power Marketing

AUGUST 25, 2022

Back in 1918, Jell-O started placing ads with recipes in “Ladies Home Journal,” while the very first example was a John Deer magazine designed for farmers in 1895. For example, written word content can be blog posts, white papers, email newsletters, and even books.

Whitepaper 52

Whitepaper Content Marketing Customer eBook 52

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. And who can blame them?

Whitepaper 111

Whitepaper Analytics User-Generated Key Performance Indicator 111

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts.

Whitepaper 104

Whitepaper SEO eBook Place 104

Rock Content

FEBRUARY 16, 2024

Embracing self-service ad platforms, creating high-quality content through professional freelancers or even generative AI, and gaining an understanding of valuable SEO tactics can lead to marketing independence in 2024. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 85

Marketing Strategy Whitepaper eBook Marketing 85

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Generate a list of keywords for an SEO campaign related to our latest product launch. Write a full YouTube script introducing a new online course about SEO for marketers. Re-write this Instagram post for Twitter.

Whitepaper 92

Whitepaper Gen Z Marketing Marketers 92

Buffer Marketing

OCTOBER 10, 2023

Thought leadership content helps you showcase your expertise and experience in a subject or industry via various content formats like books, webinars, whitepapers, or opinion pieces. However, it's one of the quickest platforms to get published and seen, unlike the months or years needed for formats like books or whitepapers.

Thought Leadership 127

Thought Leadership Whitepaper Energy Law 127

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

Inbound Marketing 133

Inbound Marketing Whitepaper Real Estate Non-Profit 133

Neil Patel

DECEMBER 8, 2021

The most obvious reason for a FAQ is to provide your customers with a place to have their top questions answered. FAQ pages are also really valuable real estate for SEO purposes. Longtail keywords are essential for a great SEO plan. FAQ pages are one of the easiest and most obvious places to do just that.

Customer 129

Customer Whitepaper Real Estate SEO 129

AWeber

MAY 22, 2024

The main navigation menu shows on the upper right side, however, the page stays true to one singular goal; encouraging visitors to download a free SEO guide and share their email addresses. Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Influencer marketing can take place on pretty much any content distribution channel. Owned content channels can include your: Website and blog.

Whitepaper 101

Whitepaper Key Performance Indicator Food Influencer Marketing 101

Search Engine Land

MAY 13, 2024

Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The more places your content appears, the more mileage you’ll get out of it. But here’s the thing – your CTA doesn’t always have to be a hard sell.

Whitepaper 118

Whitepaper Thought Leadership User-Generated Key Performance Indicator 118

Rock Content

APRIL 11, 2023

This includes blog posts, social media posts and longer pieces of content like white papers. Integrate SEO Keywords SEO keywords are words or phrases that your customers might use when searching for your product or service.

Copywriting 80

Copywriting Whitepaper Key Performance Indicator Education 80

Tiecas

APRIL 23, 2024

Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Orbit Media Studios

SEPTEMBER 7, 2022

Descriptive navigation that uses keyphrases is better for two reasons: rankings/traffic (SEO) and usability/conversions (UX). The navigation bar is a key place to indicate relevance to search engines. Use your main navigation as a place to tell people and search engines about what you do. Whitepapers. Everybody sees it.

Whitepaper 137

Whitepaper Analytics Real Estate User-Generated 137

Hootsuite

NOVEMBER 30, 2023

WordPress architecture is SEO-friendly, and plug-ins can help you maximize the SEO impact of your content. All your content projects are in one place so the relevant team members and stakeholders can find them and see where they are at in the creation process at any time. Or, you can record both at the same time.

Content Marketing 107

Content Marketing Whitepaper Marketing Marketers 107

Search Engine Land

JANUARY 16, 2024

McClure saw many of the startups he worked with placing too much emphasis on vanity metrics without recognizing which metrics were actually indicative of business growth. Some places to look: Demographic data from ad campaigns User journeys and interests are constantly evolving. His philosophy? Airbnb : Number of nights booked.

Customer 102

Customer Customer loyalty User-Generated Traditional Marketing 102

Internet Marketing Ninjas

OCTOBER 26, 2023

In the world of SEO, artificial intelligence is coming at us from both sides. These tools have made it easier than ever to create content, and so we’ve seen a growing deluge of AI-generated pages being posted online in the hopes of scoring easy SEO wins. Then, create a blog post or white paper and share it online.

Whitepaper 83

Whitepaper User-Generated Fashion Retail 83

Rock Content

MARCH 12, 2024

A travel agent may want to tell stories about places that he or she has personally visited. We have skilled researchers who can create compelling case studies, white papers, and more. Share personal firsthand experiences related to your industry. Do you want people to trust you? Do you need detailed, thoroughly written content?

Branding 83

Branding Whitepaper Shoppers Price 83

Digital Marketer

AUGUST 9, 2023

SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. I build trust with them through my daily posts & teaching them the SEO & marketing methods that are working best for me. Let’s dive into it!

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. Keep SEO in Mind. As a marketer, you’re well aware of the importance of search engine optimization (SEO) on your content, regardless of format.

Whitepaper 145

Whitepaper Digital Marketing SEO Email Marketing 145

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales.

Whitepaper 121

Whitepaper Copywriting SEO Analytics 121

Businesses Grow

JANUARY 8, 2024

This suggests that SEO needs to be tied more closely to influencer marketing. We want our own place.” The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. Anybody out there planning for this? Is it even on the radar? ” And they will get it.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? ? ? ? ? ?. I am the SEO Supervisor at Obility. Video Transcription.

SEO 61

SEO Health Whitepaper Digital Marketing 61

Digital Marketer

NOVEMBER 4, 2022

With long-form content, you’ll have more keywords that will do well in Search Engine Optimization, or SEO. With more SEO in your content, you’ll be ranked higher in search results. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche. Formatting.

Whitepaper 77

Whitepaper Fashion eBook SEO 77