illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Agencies can generate highly customized reports that cater specifically to their clients’ needs. What do agencies need in a DSP?

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verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. Enter AI-driven lead generation. It’s a major reason why, for 61% of marketers, lead generation is the biggest marketing challenge. The process of attracting and capturing the interest of potential customers is changing.

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Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

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Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Gartner found that 70% of consumers believe AI-based content generators could spread false or misleading information.

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Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Do you see AI as disruption? Or opportunity?

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Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

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Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets.

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Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place.

Price

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines.

Advertisers

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards. In the U.S.,

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Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. Travel companies can use blog posts, social media updates, videos, user-generated content, and email newsletters to engage potential travelers and showcase unique experiences.

Content Marketing

Search Engine Land

SEPTEMBER 12, 2024

It delivers answers to user queries using real-time information from across the web. Rather than returning a list of links for users to sift through like traditional search engines, SearchGPT provides direct answers, summaries and insights based on an understanding of context and the user’s intent.

User-Generated

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Transform photos with Magic Edit. Create on-brand templates.

SEO

Martech

SEPTEMBER 4, 2024

It’s another compelling use case for maximizing the value of generative AI. First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. We will create fake user data. ChatGPT generated fake user data for my simulation.

Marketing Strategy

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

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Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

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SocialPilot

JULY 12, 2024

You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand. Lead Generation: Lead form submissions and sign-ups. Are there any specific content types that consistently generate higher engagement? Get a 14-day free trail 2.

Analytics

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users.

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Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme. Get started managing all your social profiles in one place with a free 30-day trial. The key: Social media listening (keep reading).

Customer

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Here’s a closer look at what’s new for Marketo users.

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Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding

Sprout Social

APRIL 8, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Lead generation? Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants. Brand awareness?

Branding

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app.

Gen Z

Martech

MAY 30, 2025

Hello, generating direct, synthesized answers. the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility. The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Measure performance.

PR

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO

Martech

JULY 21, 2025

Generative AI (genAI) is rapidly transforming the martech landscape, with adoption accelerating and companies of all sizes scaling pilots into fully functional solutions. 62% of those same marketers said that “generative AI is supposed to be more of their focus this year.

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Martech

JULY 28, 2025

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Savvy users are learning to assess the reliability of AI outputs based on what’s at stake. However, at least the users are trying.

Whitepaper

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z

Neil Patel

JUNE 25, 2025

From Facebook groups to Discord communities , these spaces are ideal for investing in engagement, collecting user-generated content, and gathering customer feedback. Each Wrapped is tailored to the user, which means unique summaries for every subscriber. But that’s just one example of Spotify’s custom playlists.

Shoppers

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start.

Whitepaper

Lynton Web

JANUARY 31, 2025

With that in mind, here are eight proven ways to transform your recruitment process with HubSpot. Track Application Status with Smart Lists Smart lists in HubSpot are dynamic, self-updating tools that can transform how recruiters manage their candidate pipeline.

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Animalz blog

APRIL 9, 2025

Even relatively simple concepts, like transforming a webinar into a blog post and social snippets, require decisions about what to extract, what tone to use, how to structure it, when to review it, and how to break it apart for different platforms. It involves clear stages for input, generation, review, and publishing. Whos it for?

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