Martech

MAY 1, 2024

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Expanding conversational AI Iron Mountain has taken a deliberate approach to expanding conversational AI capabilities since the initial implementation with Eloqua in 2021. “We

Customer Journey 99

Customer Journey Marketing Automation Platform CRM User-Generated 99

Search Engine Land

OCTOBER 5, 2023

Reddit has updated its on-demand learning hub with new features, courses and certifications. The platform has rolled out a new “Boost 2.0 The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. What’s new? What’s new?

Education 114

Education Advertising Advertisers Search Marketers 114

Hubspot Marketing

SEPTEMBER 25, 2023

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Content Assistant) Get content topic and tone suggestions.

Transform 112

Transform Price User-Generated CRM 112

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. This capability can summarize information, change tone, rephrase sentences and perform other grammatical gymnastics. This capability can summarize information, change tone, rephrase sentences and perform other grammatical gymnastics. Get MarTech!

User-Generated 127

User-Generated Shipping Education CRM 127

Lynton Web

JULY 21, 2022

HubSpot’s content management system (CMS), CMS Hub, makes creating a website easy with flexible themes, a drag-and-drop editor, and plenty of built-in tools for customization. What Are The Main Features of CMS Hub Free? Multi-language content to easily manage different languages. No URL redirects.

CRM 98

CRM Analytics Management Branding 98

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Table of contents: What is a chatbot builder? Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding.

Customer 105

Customer Non-Profit Real Estate Transform 105

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Customer 108

Customer B2C Transform Retail 108

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. The top 5 solutions replaced.

Marketing Automation Platform 127

Marketing Automation Platform CRM Marketing Marketers 127

Martech

APRIL 4, 2024

This should also lead to a more efficient oversight of marketing efforts, with the ability to rapidly pinpoint successful AI-assisted content and replicate its success across other campaigns. It simplifies the management of complex email marketing strategies, ensuring that teams can leverage AI-generated content for maximum impact.

CRM 52

CRM Management Transform User-Generated 52

Martech

AUGUST 3, 2023

And now, here are the latest products, platforms and additions: Twilio is using OpenAI’s GPT-4 to augment its customer data platform. This gives generative capabilities to Twilio Engage, its multichannel marketing solution. AUDIENCEX expanded the capabilities of its AXi, its AI-powered campaign performance platform.

Product 94

Product User-Generated Analytics Communications 94

Hubspot Marketing

APRIL 2, 2024

"What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it's live. In Adobe Dreamweaver to Google Web Designer to the HubSpot Marketing Platform , WYSIWYG editors are simplifying the way we produce content. Let's explore.

User-Generated 78

User-Generated Management Product Customer 78

Martech

AUGUST 17, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Persado ’s Essential Motivation is a GenAI language hub for marketers to create engaging messages. It specializes in creating authentic, verifiable and SEO-friendly long-form content.

User-Generated 98

User-Generated Marketing Marketers Analytics 98

Martech

APRIL 17, 2024

The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Email Marketing 128

Email Marketing User-Generated Marketing Automation Platform Customer 128

Buffer Marketing

MAY 9, 2024

Google search results are increasingly filled with results from social platforms. This is part of the platform's ever-evolving search engine optimization (SEO) capabilities. All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content.

SEO 89

SEO User-Generated Thought Leadership Social Media Marketing 89

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers.

Place 102

Place Branding Transform Customer 102

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. Their free followers are to show you just how capable they are. That’s why Turbo Media understands the power of Instagram and has stepped up to offer a solution for gaining more followers on the platform.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Sprout Social

JUNE 28, 2023

And while you’re likely already using email automation, the capabilities of marketing automation extend to every discipline under the marketing umbrella. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

CRM 107

CRM Marketing Marketers Customer Journey 107

Martech

OCTOBER 20, 2021

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. Over in Europe we have the content coming from the U.S., The shift to “smart hub” CDPs.

Transform 103

Transform User-Generated CRM Marketing 103

Search Engine Land

FEBRUARY 7, 2023

Enterprise SEO platform Conductor today announced it has acquired Searchmetrics, another enterprise SEO platform and one of its closest competitors. 16, 2022, Conductor acquired Content King. It also will expand Conductor’s European capabilities. Rival enterprise SEO platform BrightEdge.

SEO 104

SEO Place Customer Product 104

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Branding 109

Branding Price Analytics Place 109

Search Engine Land

DECEMBER 28, 2023

A few weeks later, eight individuals accused Google of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products in a proposed class action lawsuit in San Francisco. antitrust and consumer protection laws in June. Google categorically denied the allegations.

User-Generated 126

User-Generated Retail Non-Profit Advertising 126

Martech

NOVEMBER 10, 2022

The offerings line up with three areas any brand needs to have covered in Web3 — content, networking and virtual goods. “In Over the last year, many brands have pivoted to emerging Web3 platforms. A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. What is Web3?

Gen Z 115

Gen Z Fashion eCommerce Influencer Marketing 115

Hubspot Marketing

MAY 8, 2020

Marketing and sales capabilities, the support of teams and organizations, and measurable data tools. Price: Available for Marketing Hub Professional ($800/mo.) and Sales Hub Professional ($400/mo.). Terminus is a platform that offers full-service ABM software. Account-based Marketing Software. Let's go over some choices.

Price 130

Price CRM User-Generated Customer Journey 130

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? When it comes to content, one size rarely fits all.

Price 145

Price CRM Marketing Marketers 145

Lynton Web

SEPTEMBER 27, 2023

Its deep content knowledge and understanding of customer behavior offer predictive insights that can guide marketing strategies. With capabilities like generative AI, HubSpot is moving from the age of information to "the age of intelligence," as highlighted by Yamini Rangan, HubSpot's CEO.

Product 64

Product CRM Shoppers User-Generated 64

Martech

JUNE 15, 2023

Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. Pega’s capabilities, he insists, creat responses to every individual and every opportunity. Using the capabilities (20 so far) shipped with Pega Infinity ’23, user prompts can generate much more than text responses.

User-Generated 107

User-Generated Customer Journey CRM Shipping 107

Martech

SEPTEMBER 9, 2022

Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.”

CRM 107

CRM Customer Journey Inbound Marketing CMO 107

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. And 26% agree that memorable brands take risks with their social content.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Martech

JUNE 29, 2022

Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP). If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

Analytics 108

Analytics Advertising Advertisers Digital Marketing 108

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. With a smart platform working for you, you can expect to redirect users back to your site for conversion. Smart Social Media Content Distribution. Content Planning and Collaboration.

Customer Journey 126

Customer Journey Thought Leadership User-Generated Retail 126

Customers.ai

MARCH 16, 2023

sales outreach automation platform. The platform provides a suite of features for lead searching, lead recommendations, lead tracking, and account management. Its suite of capabilities includes lead management, prospecting, and reporting. See the new Customers.ai

CRM 97

CRM User-Generated Management Communications 97

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 5.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Hubspot Marketing

NOVEMBER 14, 2023

If you need to create content, whether it's an email, a landing page, a blog post, or a social post, you can tell the software the audience you’re writing to, the message you want to communicate, the length, and the tone you’d like to convey. You can also use AI Content Writer to generate outlines, headlines, and content ideas in a pinch.

Price 100

Price User-Generated Marketing Marketers 100

Martech

JULY 21, 2021

Firing up authentic content at Weber. “The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.” Chris Wood, Editor.

Transform 108

Transform CRM User-Generated eCommerce 108

Martech

OCTOBER 5, 2022

Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle. Largely caused by having too much data, little of it actionable.

Transform 107

Transform Marketing Marketers CMO 107