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How to Keep Up with AI in Marketing

OnPassive Marketing

AI-driven analytics tools are capable of processing vast amounts of data, empowering marketing professionals with invaluable insights that guide their decisions. Predictive Analytics: The capability of AI to predict future trends and consumer behavior by analyzing historical data is invaluable.

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Expanded integration lets Salesforce sell through AWS

Martech

Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference. Additionally, Heroku dynos (virtualized Linux containers) powered by AWS Graviton CPUs will be offered for cost-sensitive workloads.

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Top 3 marketing use cases for the B2B metaverse

Martech

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

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Top 5 XR and AI marketing trends in 2023

Martech

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. There’s An AI For That houses AI tools for everything from finding an AI soulmate to virtual CMOs and everything in between. I have been testing many of these tools and the capabilities are impressive!

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What Apple’s Vision Pro means for AR and VR marketing

Martech

The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Users will also be able to select virtual environments and adjust how much of their display is taken up by those environments.

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AI-powered martech: This week’s releases and research

Martech

The only enterprises making money are conference organizers and content publishers.” And now the latest AI-powered martech solutions, enhancements and upgrades: Quickads.ai , an AI Ad platform, offers virtual product photography, eliminating the need for photoshoots while allowing advertisers to produce visual content easily.

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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

The MarTech conference is just around the corner, on Sept. Grab the report and we’d love to see you at the conference. A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform.

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