Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool. Scheduled posts. Live audio-only conversations.

Marketing 116

Marketing Marketers Management Product 116

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling.

CRM 111

CRM Event Marketing Management Transform 111

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Marketing 113

Marketing Marketers Communications Education 113

Martech

JANUARY 11, 2024

If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. TechTarget’s portfolio includes more than 150 websites under the TechTarget umbrella; research firm Enterprise Strategy Group (ESG); and virtual events and video platform BrightTALK.

New Technology 97

New Technology Branding Customer Product 97

Martech

AUGUST 31, 2021

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. Importantly, marketers can also measure the success of the event experience with Bizzabo’s intelligence-gathering engagement. Why we care.

CRM 113

CRM Management Customer Marketing 113

Martech

APRIL 28, 2022

Enter XR – extended reality – where avatar-based platforms can help make you feel more connected and provide a much richer experience. Why not try some of the platforms I’ve been writing about over the years to help me maintain my closest friendships and professional connections? The top ten considerations for XR and events.

Communications 93

Communications Customer Digital Marketing Marketing 93

Martech

SEPTEMBER 1, 2021

“A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications. Read more here.

Transform 126

Transform CRM Marketing Marketers 126

Martech

NOVEMBER 10, 2022

Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. The offerings line up with three areas any brand needs to have covered in Web3 — content, networking and virtual goods. “In What is Web3?

Gen Z 117

Gen Z Fashion eCommerce Influencer Marketing 117

Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. What Precision Social does.

CRM 100

CRM Digital Marketing Advertising Advertisers 100

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events.

Event Marketing 100

Event Marketing Analytics Management Place 100

Martech

FEBRUARY 18, 2022

However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.

Transform 107

Transform Analytics Communications Marketing 107

Martech

SEPTEMBER 24, 2021

These can include face-to-face or virtual meetings to deepen the account relationships. These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration.

Direct Mail 127

Direct Mail Marketing Marketers Analytics 127

Martech

AUGUST 24, 2023

This comes despite the fact that AI isn’t yet well understood: 35% of those surveyed for the 2023 State of Marketing AI Report say they’re in the beginner phase of understanding AI terminology and capabilities, 54% say they’re in the intermediate stage and just 11% say they’re advanced.

Customer Journey 96

Customer Journey Analytics Advertising Advertisers 96

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Event Marketing 96

Event Marketing Communications Transform Customer 96

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. What it does. Why we care.

Manufacturing 95

Manufacturing CRM User-Generated Marketing 95

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers.

Place 106

Place Branding Transform Customer 106

Martech

OCTOBER 12, 2021

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. “At HubSpot, we started with the idea of a unified platform. We started with our marketing platform and built the CRM on top of it.

CRM 116

CRM Customer Place Management 116

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promotion 114

Promotion B2C Retail Direct Mail 114

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Econsultancy

JUNE 1, 2022

According to founder Laura Mallows, the brand typically generates more revenue through one live shopping event than its flagship Cardiff store does in a week. In order to capitalise on this search behaviour, and to meet consumers directly on Pinterest, Anthropologie set up a digital-only catalogue on the platform.

Branding 120

Branding User-Generated Transform Retail 120

Search Engine Land

JULY 6, 2023

While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. ” “With so many companies doing digital marketing, focusing on engagement data and tracking that as events makes a lot more sense, which GA4 does a brilliant job of.”

Analytics 100

Analytics Advertising Advertisers Digital Marketing 100

Hubspot Marketing

JANUARY 4, 2021

Virtual Events. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. Imagine a virtual event running 24/7.".

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

SEPTEMBER 20, 2021

While virtual programming has been a difficult adjustment for many, this new medium is filled with unique opportunities to not only minimize member attrition, but engage members in fresh new ways and even raise your recruitment rates. Diversify Event Programming. This virtual dilemma can be a challenge for any association professional.

Communications 112

Communications Marketing Marketers Promotion 112

Martech

MAY 24, 2022

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. The adoption of platform architectures that will operate across business silos.

Transform 96

Transform CRM New Technology Management 96

Chief Martec

MARCH 22, 2023

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. Our overarching theme is exchanging the best ideas across marketing and martech.

Transform 85

Transform CMO Marketing Marketers 85

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Customer 102

Customer Price Transform Logistics 102

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. So, what should you do if your event is canceled? There are still possibilities to consider, like going virtual. The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. All’s not lost!

Logistics 116

Logistics Health Shipping Communications 116

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Shoppers 106

Shoppers Retail Shipping Digital Marketing 106

Martech

SEPTEMBER 16, 2021

He’s editor of chiefmartec.com and serves as VP Platform Ecosystem for HubSpot. When you actually look at what they’re explaining here in this visualization of the set of capabilities,” Brinker said, “it’s almost like synapses firing, the connections between the capabilities…they’re describing the activities that are being delivered.”.

Customer Journey 109

Customer Journey Analytics Marketing Marketers 109

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Topics Covered: Accessible or web-based AR, platform overview, business goals, channel strategy, campaign mechanics and real-world use cases. Online training options for marketers.

Marketing 132

Marketing Marketers Communications CMO 132

Martech

JUNE 28, 2022

Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. It never ceases to surprise us to see so many marketing teams facing the challenge of trading their existing marketing automation and CRM platforms for something new.

CRM 88

CRM Marketing Marketers New Technology 88

Search Engine Land

MARCH 30, 2023

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This can’t be disabled.

Analytics 96

Analytics eCommerce Marketing Marketers 96

Use Insider

APRIL 19, 2024

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. Director of Communications at Renault What is Insider’s Conversational CX platform? The result?

Customer Journey 52

Customer Journey Customer User-Generated CRM 52

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Platforms, not point solutions. Most vendors we surveyed expect merger and acquisition activity to pick up in the space as the larger players build more comprehensive platforms.

Direct Mail 124

Direct Mail Customer Acquisition Marketing Marketers 124

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. blog posts, articles, videos, etc.), The takeaway?

B2C 116

B2C eCommerce Retail Shoppers 116

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. Not long after, I attended my first ITSMA Marketing Vision event.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Econsultancy

MARCH 9, 2022

RainFocus is a ‘unified events and marketing’ platform that enables companies to integrate ‘events’ into their martech stack and their customers’ journeys. ” What are the key pillars of effective event marketing? Covid-19 has generated a boom in virtual events.

Event Marketing 52

Event Marketing User-Generated Entertainment Marketing 52