Adobe Experience Cloud Blog

APRIL 19, 2017

As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. One of the most important things to consider is defining the overall scope and vision of your digital marketing or engagement platform implementation.

Thought Leadership 106

Thought Leadership Education User-Generated CRM 106

Rock Content

OCTOBER 22, 2019

Whether your publication covers national issues, or has a more local slant, here are some key performance indicators that may be important to your brand’s bottom line, as well as strategies and tactics you can leverage, using Rock Content’s Engage platform, to support your team’s goals: Increased Repeat Visitors.

Key Performance Indicator 40

Key Performance Indicator User-Generated Place Promotion 40

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it.

SEO 105

SEO Gen Z User-Generated Entertainment 105

Buffer Marketing

APRIL 22, 2024

The numbers are promising, but solopreneurs face the challenge of learning how these platforms work while maintaining critical aspects of their businesses. Which social platforms should you choose? Instead, cast your net wide within the world of text-based social platforms. What should you post?

Thought Leadership 92

Thought Leadership Real Estate User-Generated Food 92

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Understanding brand mentions From publications to social channels, right through to search platforms, conversations about brands are happening across an increasing number of touchpoints.

Branding 107

Branding Manufacturing Real Estate PR 107

Sprout Social

APRIL 17, 2024

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. It helps you engage with customers, answer inquiries and perform automated tasks.

Customer 101

Customer Non-Profit Real Estate Transform 101

Search Engine Land

APRIL 9, 2024

A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Keep your captions short and pair them with multiple images to boost engagement. Engagement. Key findings. Why we care.

Analytics 114

Analytics Branding Management Search Marketers 114

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts.

Advertising 99

Advertising Advertisers Transform User-Generated 99

Search Engine Land

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location.

Analytics 103

Analytics Customer Journey User-Generated Customer loyalty 103

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Strategies for Reddit brand management and engagement Brands must now navigate potential risks such as negative comments and misinformation. Can brands remove a Reddit post?

Brand Management 113

Brand Management Management Branding User-Generated 113

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. However, the search landscape is evolving rapidly.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears is not a CDP.

Management 103

Management Customer Branding Customer Journey 103

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It

Entertainment 138

Entertainment Advertising Advertisers User-Generated 138

Scoop.it!

APRIL 11, 2024

5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy Image sourced from ON24 ALT: Percentages of businesses and audiences leveraging webinars Enhanced Audience Engagement Enhanced audience engagement is the biggest benefit of a content marketing webinar strategy.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. and then generate an ad tag.

Branding 127

Branding Entertainment Advertising Advertisers 127

Martech

MARCH 8, 2024

People: Engaging stakeholders Successful AI adoption requires the involvement of diverse stakeholders across the organization. Engaging a broad range of perspectives, from executives to frontline employees, ensures that the AI strategy addresses varied needs and leverages collective expertise. Performance.

Transform 121

Transform User-Generated CMO New Technology 121

Search Engine Land

MARCH 28, 2024

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. What are non-engagement signals?

User-Generated 86

User-Generated Management Search Marketers Product 86

Buffer Marketing

FEBRUARY 8, 2024

The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024. 2023 was a big year for LinkedIn and its top creators.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Use Insider

FEBRUARY 16, 2024

It’s not me—it’s you Like many brands worldwide, SRG and Adidas had hit a wall with their growth strategies and martech platforms. Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors,” explains Adidas’ Senior Ecommerce Manager. “We For Adidas, the issue was scalability.“Our

Retail 105

Retail eCommerce User-Generated Product 105

Buffer Marketing

APRIL 10, 2024

  Perhaps more importantly, though, there’s now a diverse range of options for those looking to make money on Instagram and other social media platforms — and you don’t need millions of followers to do it.  Consider factors such as your follower count, engagement rate, and the quality of your content.

Affiliate Marketing 93

Affiliate Marketing Non-Profit Finance Promotion 93

Search Engine Land

MARCH 4, 2024

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. Threads has long maintained that it wants to keep conversations on its platform free from excessive brand presence, aiming for a more engaging and friendly atmosphere compared to X. Why we care.

Analytics 112

Analytics User-Generated Management Branding 112

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently.

Transform 105

Transform Analytics User-Generated Management 105

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Super Bowl-related social media activity more than doubled year-over-year, according to social listening platform Sprinklr.

Transform 125

Transform Entertainment Social Media Marketing Marketing 125

Search Engine Land

FEBRUARY 9, 2024

So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. These platforms index and rank webpages based on keywords, backlinks and other factors, presenting them in an ordered list in response to user queries.

Gen Z 122

Gen Z Transform Millennials SEO 122

AWeber

FEBRUARY 13, 2024

You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience? What is microblogging?

Non-Profit 94

Non-Profit User-Generated Entertainment Promotion 94

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. We are seeing platforms like TikTok lean into accessible commerce and thrive. Retailers go all-in on Instagram and TikTok.

Retail 113

Retail Branding Place Marketing Strategy 113

Buffer Marketing

MARCH 21, 2024

Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. By proactively sharing your blog content directly on the platform, you can showcase your knowledge to new audiences organically over time. This signals strong repurposing potential.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. They also offer a unique opportunity to connect with audiences at scale since more viewers are abandoning cable in favor of streaming platforms. Ads should be engaging and leave a lasting impression.

Advertising 105

Advertising Advertisers Entertainment Place 105

Hubspot Marketing

APRIL 22, 2024

It‘s a visual aid that makes it clear you’re open to employment conversations on the platform, but if you don‘t post, engage, or make yourself visible to the right groups, the effort is mostly in vain. It's important to adapt and refine our strategies as the platform evolves. Sukhraj was recently in the job market herself.

Market Trends 98

Market Trends Marketing Marketers 98

Search Engine Land

SEPTEMBER 18, 2023

In reality, these keywords have high engagements on other platforms such as Quora, in the form of likes, reshares and upvotes. Instead, on Quora the question has a different type of engagement. When people engage and discuss a topic, that topic is certainly important to them. Why use Quora? Probably not.

SEO 143

SEO User-Generated Promotion Thought Leadership 143

Hubspot Marketing

NOVEMBER 15, 2023

They’re just using it less, and engaging differently. However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. In September 2023, the platform rolled out its in-app shopping platform called TikTok Shop.

Non-Profit 136

Non-Profit User-Generated Law Entertainment 136

Hubspot Marketing

JULY 17, 2023

Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. Image Source News Feed Algorithm Each major social media platform has its own version of a "news feed" style algorithm.

Entertainment 145

Entertainment Marketing Marketers Place 145

Martech

FEBRUARY 13, 2024

Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Drift offered several new AI-powered additions to its platform last October: Drift Engage, Site Concierge and a Bionic Chatbot. In your inbox.

Customer Journey 108

Customer Journey Conversational Marketing Place Customer 108

Sprout Social

MARCH 28, 2024

LinkedIn hashtag analytics reveal how popular specific hashtags are on the platform and how they impact content performance. For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags.

Analytics 103

Analytics User-Generated Social Media Marketing Promotion 103

Martech

APRIL 2, 2024

That’s practically unheard of, yet just last year, LinkedIn reported record engagement. That makes it a natural platform to connect with industry leaders and executives sharing insights that might benefit users’ careers. Quality content, engagement rate, value alignment and industry expertise. So, what should you look for?

Influencer Marketing 123

Influencer Marketing Whitepaper User-Generated Marketing 123

Buffer Marketing

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Buffer users are big fans of the platform, too.    Unsurprisingly, Threads and Instagram integrate really well, so it’s easy to cross-post from one platform to the other.

User-Generated 118

User-Generated Promotion Management Communications 118