Search Engine Land

NOVEMBER 1, 2023

For restaurants, Yelp provides reviews, ratings and photos, which can significantly influence consumer decisions due to the platform’s popularity. Updating information Engaging with reviews. Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales.

Management 125

Management SEO User-Generated Customer loyalty 125

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos. What’s the value of user-generated content (UGC) to brands?

User-Generated 88

User-Generated Gen Z Shoppers eCommerce 88

Search Engine Land

NOVEMBER 16, 2023

Among Bard’s many potential uses, the tool can be a powerful ally for SEOs looking to dissect and understand Google’s algorithm updates and identify actionable recommendations for impacted sites. Understanding Bard’s limitations Bard is powerful but not without its limitations. Enter Bard, Google’s conversational AI chatbot.

SEO 113

SEO User-Generated Analytics Product 113

Trade Press Services Newsletter

JANUARY 4, 2024

Consistently monitor your online reviews and address any negative comments swiftly and professionally. Your website, blogs, social media accounts and reviews offer potential customers a holistic view of your online presence—make sure they reflect your brand in the best possible light. Go full steam ahead with content creation.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. This is another harbinger of changing shopper behavior.

Retail 112

Retail Customer Shoppers Price 112

Sprout Social

OCTOBER 19, 2023

But if you only factor direct mentions and reviews into your monitoring, you’re missing out. This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! There are countless places for consumers to sound off. The reality?

CRM 99

CRM Management PR Customer 99

Buffer Marketing

MARCH 18, 2024

With 2 billion monthly active users , 90 percent of whom follow at least one business profile in-app, Instagram has transformed from a simple photo-sharing app into a powerful marketing channel for small businesses with a limited budget. At that time, no one could have predicted the importance of Instagram customer care.

Customer 103

Customer Communications Transform Social Media Marketing 103

Neil Patel

MARCH 1, 2021

One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more than they trust advertisements. Google has made that easy with Google Customer Reviews. An Overview of Google Customer Reviews.

Customer 130

Customer Shipping Product SEO 130

SmartBrief - Marketing

MARCH 5, 2024

Join us as we uncover the essential reasons why the power of employee-driven growth can be the secret to long-term success in your business. Join us as we uncover the essential reasons why the power of employee-driven growth can be the secret to long-term success in your business. And guess what? And the stats back this up.

Market Trends 93

Market Trends Customer Product SEO 93

Search Engine Land

MARCH 22, 2024

Managing reviews. In a world of fabricated social media reactions and fake reviews, forums are among the best places to get honest, unbiased, sales-free advice. With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts.

Real Estate 115

Real Estate User-Generated Price SEO 115

SocialPilot

JANUARY 21, 2024

They look for a blend of stunning visuals, stellar reviews, and a sense of connection, all forming the heart of social media engagement. As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Neil Patel

MARCH 3, 2021

What are Google review summaries, and how do they impact consumers’ view of your brand? When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews. Those reviews, positive or negative, impact how they view your brand.

SEO 139

SEO Place User-Generated Branding 139

Digital Marketer

MAY 16, 2023

As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. First things first, let’s define what negative keywords are. You Must Be Wondering, Why?

Product 87

Product Customer Search Marketers Digital Marketing 87

Neil Patel

APRIL 23, 2021

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” Many blogs reported the fact as a negative public relations case. ” The situation has radically changed.

Management 145

Management Food Communications SEO 145

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. This is where customer marketing comes in. In fact, it’s quite the opposite.

Customer Marketing 125

Customer Marketing Branding Customer User-Generated 125

Search Engine Land

NOVEMBER 17, 2023

At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions. UGC is a game-changer in digital content. It shifts from brands telling the story to your audience speaking collectively. Users are migrating searches to platforms where first-hand experience is more obvious.

User-Generated 118

User-Generated SEO Education Promotion 118

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 99

Influencer Marketing Health Transform Marketing 99

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. What is AI analytics?

Analytics 115

Analytics Transform Key Performance Indicator CRM 115

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. Responsibility : Acknowledging the impact of business practices on the environment and society and taking steps to mitigate negative effects.

Gen Z 103

Gen Z Law Marketing Marketers 103

Search Engine Land

JUNE 23, 2023

Negative keyword identification Sample prompts: “Which keywords should I exclude to prevent my ads from showing for irrelevant searches?” ” “How can I identify negative keywords that can help improve the quality and relevance of my ads?” SUBSCRIBE See terms.

Transform 102

Transform Advertising Advertisers Customer 102

Martech

DECEMBER 8, 2022

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Ask happy customers for reviews.

Customer 105

Customer Food Communications Management 105

Sachs Marketing Group

NOVEMBER 17, 2023

You can improve local SEO rankings by optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone number) across online directories, gathering customer reviews, creating location-specific content, and engaging with the local community on social media. The more you provide, the better!

SEO 71

SEO Promotion Health Customer 71

Sachs Marketing Group

AUGUST 19, 2023

To remove reviews on Facebook, start by navigating to your business page. Then, go to the “Reviews” tab, where you can choose to delete individual reviews or disable the Reviews section altogether. In this article, you will discover how to remove reviews on Facebook and take control of your online reputation.

Management 52

Management Digital Marketing Analytics Customer 52

Vertical Response

DECEMBER 12, 2022

As a business owner, you know that online reviews are essential. And when it comes to Google Maps reviews , they are even more important. If you have negative reviews listed on your page, it can be very damaging to your business. Respond to all reviews. Make sure reviews are authentic. Engage with emails.

Marketing Strategy 62

Marketing Strategy Customer Marketing Marketers 62

Sprout Social

OCTOBER 20, 2020

Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company. How does that relate to social media?

Branding 120

Branding Inbound Marketing Management Product 120

Marketing Insider Group

AUGUST 11, 2023

Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation. Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Sachs Marketing Group

JULY 9, 2023

Responding to negative reviews on Google requires a strategic and empathetic approach. Start by acknowledging the reviewer’s concerns and apologizing if necessary. Remember, your responses aren’t just for the reviewer, they’re for everyone who reads them.

Customer loyalty 52

Customer loyalty Transform Management Communications 52

Sprout Social

FEBRUARY 15, 2024

sproutsocial A content platform ForYou, joining a powerful platform For You. socialmediamanager #socialmediamarketing #contentcreator #contentmarketing ♬ louis theroux still dre by Leonz – Leonz Reviews and mentions Reviewing or mentioning your brand is more involved than simply liking or sharing your social media posts.

User-Generated 107

User-Generated Health Branding Customer 107

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Shipping 124

Shipping Email Marketing CRM Product 124

AWeber

MAY 30, 2023

It came down to the Google reviews. But his Google review score and testimonials stood out, so he was my choice. So I told him - it came down to his Google reviews. I don’t need to advertise anymore, the Google reviews and word of mouth is where I’m getting most of my business. Reviews matter, especially Google reviews.

Shoppers 83

Shoppers Price Advertising Advertisers 83

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media. Why do restaurants of all sizes need a marketing strategy?

Food 101

Food Marketing Marketers Millennials 101

Hootsuite

SEPTEMBER 14, 2023

Data analysis Now that you have all this big, powerful data, you’ll want to make sense of it. Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. This information can be used to shape a data-driven strategy.

Analytics 102

Analytics Social Media Marketing Law Product 102

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. Every product is different. It has its quirks, advantages, concerns, and one-of-a-kind elements.

Marketing Strategy 92

Marketing Strategy Product User-Generated Marketing 92

Search Engine Land

MARCH 5, 2024

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. Previous core updates.

User-Generated 145

User-Generated SEO Advertising Advertisers 145

Customers.ai

NOVEMBER 20, 2023

Hosted by our friends at Justuno , eight industry pros spilled the tea on CRO, reviews, loyalty, and more. With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry Kim, gathered for a crash course in savvy last-minute strategies. Install the Customers.ai Don’t do it.

eCommerce 111

eCommerce Shoppers Promotion Partner Marketing 111

Sprout Social

MAY 11, 2023

And, if a brand crisis emerges, listening reveals “the why” behind negative feedback to help you understand the root cause. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Branding 132

Branding Transform Thought Leadership Advertising 132

Vertical Response

JANUARY 30, 2023

It’s no secret that negative online reviews can be a headache for businesses. According to a survey by BrightLocal , 88% of consumers read online reviews to determine the quality of a local business. That’s why it’s so important to know how to deal with negative reviews.

Shipping 52

Shipping Communications Product Price 52