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As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.
Reputation monitoring: AI-driven social listening tools help organizations track sentiment shifts and detect PR crises before they escalate. The post AI is transforming GTM teams into fiduciary powerhouses appeared first on MarTech. They are the cost of doing business in the AI era. Email: Business email address Sign me up!
Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. The result?
At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.
The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?
How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. Isolated genAI solutions (indie tools). AI copy generation/writing.
Before-and-after transformations Everyone loves a good transformation story. Side-by-side comparisons, carousel posts, and reveal videos are all great ways to share these transformations. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR.
Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Non-tech-savvy users may not notice a significant difference. Conversational search.
They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr
The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The Drum’s top awards along the way. Crayola didn’t just walk away with a handful of trophies at The Drum Awards for Marketing Americas 2025.
With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. While it originated from link building efforts, in 2024, digital PR encompasses much more. Aligning data across teams is crucial.
PR coverage, social commentary, community posts and thought leadership pieces all contribute to the AIs understanding of your brand.That makes cross-functional collaboration essential. PR, content and SEO teams should work in tandem to build authority by: Getting cited in industry publications.
The world of social media influencers has transformed significantly in recent years. and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.
With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.
This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. Start Measuring Your Social Media Analytics In short, mastering social media analytics empowers you to transform data into strategic insights for tangible results.
Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants.
The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Lifecycle Stage Configuration A properly configured lifecycle stage system transforms your HubSpot instance from a simple database into a dynamic customer journey engine.
Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. PR, events and external influences Primary news coverage, public events, weather disruptions or industry announcements can cause unexpected traffic changes. You can always go back and edit or delete custom annotations later.
They might know demand gen, but now they’re tackling a rebrand, PR/AR and ABM with tools they’ve never used and often without support. Vendors say early marketing leaders typically lack the authority, support or experience to drive the business transformation needed to fully realize platform value.
Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting. Transform your travel website into the top resource. This method lets you target specific keywords.
Outline your key messages, brand values and goals—then step back and let influencers, who excel at content creation, transform the brief into engaging content. If an issue or PR crisis arises, follow social channels closely and prepare a templated response that your team can adapt to specific issues. Monitor any potential issues.
By leading with a story-first approach and a more human, informal voicerather than relying solely on traditional PR tactics you can create outreach that feels less like a press release and more like a meaningful moment worth sharing. This is a free, albeit not guaranteed, way to boost support of your organization and impact.
Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. As a result, weve seen notable audience pushbacksometimes even escalating to full-blown PR crises and brand bankruptcy.
PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."
That same tech is now transforming social media. Let’s be real—staying relevant online is tough. Think about contact center AI software , the kind that powers chatbots or email replies. AI tools are stepping up, handling planning, content creation, and even predicting what’ll pop off next.
In this Instagram Reel, you can see someone behind the camera waving a wand and transforming Alumni Lawn into a magical scene, complete with twinkling lights adorning the university’s ancient elm and oak trees. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily.
What You’ll Discover in This Free Masterclass On Wednesday, July 23rd , our CEO, Charlie Marchant, will team up with Danielle McMullen (Senior Account Manager) and Rebecca Pilkington (Head of PPC) to reveal the exact strategy behind this transformation.
This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. Julian Knox , marketing and PR coordinator at Web Search Optimisation , took a different approach to framing value. Instead of questioning ‘Why does this cost more?’ prospects began asking ‘Does this align with how we operate?’”
Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.
PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. By creatively embracing trending audio and humorous takes on airline experiences, Ryanair transformed its social media account into a relatable, engaging hub. How Did This Take Over Social Media?
With over 75% of customers expecting optimized, personalized experiences, companies across industries are transforming their approach. Additionally, any code changes made by developers go through highly scrutinized PR reviews. What was once limited to tech giants like Amazon and Netflix is now mainstream. are observed.
It transforms from a company selling products into a purpose-driven movement people want to join and support. When your brand shows up the same way across every touchpoint — your website, socials, emails, ads, digital PR and packaging— it becomes instantly recognisable and builds the trust that turns browsers into buyers.
If youre not tracking what people say about your brand online, you risk losing sales, facing PR problems, and missing out on important customer feedback. With features like automated AI responses, review request campaigns, and review monitoring, it transforms how you handle customer feedback.
The finance brands that adapt now won’t just survive this transformation — they’ll dominate it. Invest in digital PR. The companies that establish their presence now — through strong SEO foundations , AI-optimised content , and strategic digital PR — will maintain their advantage as the landscape evolves.
Marketers and creators should use Reels to: Show product benefits or transformations Share tips and mini tutorials Highlight behind-the-scenes moments Tap into trending audio or formats In our experience, Reels are also great for lower-funnel retargeting when paired with product demos or customer testimonials.
Build Strong Brand Mentions With Digital PR AI platforms are trained to recognise authority, and one of the strongest signals of authority is how often and where your brand is mentioned across the web. Earn brand mentions and backlinks through digital PR to strengthen your authority across the web.
It's time to transform your approach. They're things that are pr, they're great PR and marketing, but they're not necessarily scalable. You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue. This is John Jantsch.
Write Better Press Releases Cision reports that nearly three-quarters of journalists rank press releases as the most sought-after content from PR professionals. For example, “[Company] Hits 500 Enterprise Clients as Digital Transformation Accelerates in Manufacturing.” Here are five tips for crafting press releases that get results: 1.
How The Nova Method Is Redefining PR and Brand Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett , a veteran entrepreneur and marketing communications expert with nearly 30 years in the field.
Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)
With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.
During our conversation, Mike shared why storytelling is not just a tool but a fundamental business skill that can transform public speaking, business communication, and leadership. As a keynote director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers.
Take the example of United Airlines they faced a PR disaster after a viral incident wherein a passenger was forcibly removed from a United Airlines flight. This incident was captured on video and spread rapidly across social media, causing significant public outrage and a PR crisis for the company.
As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue. Um, the demand for CMOs wanting to invest in-house, SEO PR programs. Was declining. And so I think that was a macro trend I was seeing from external perspective.
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