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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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AI is transforming GTM teams into fiduciary powerhouses

Martech

Reputation monitoring: AI-driven social listening tools help organizations track sentiment shifts and detect PR crises before they escalate. The post AI is transforming GTM teams into fiduciary powerhouses appeared first on MarTech. They are the cost of doing business in the AI era. Email: Business email address Sign me up!

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How to align teams early with a strategic event workshop

Martech

Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. The result?

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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

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What makes content go viral, backed by research

Martech

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

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Unlock the real value of genAI in martech

Martech

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. Isolated genAI solutions (indie tools). AI copy generation/writing.

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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

Before-and-after transformations Everyone loves a good transformation story. Side-by-side comparisons, carousel posts, and reveal videos are all great ways to share these transformations. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR.

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