Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Become a Distributor as well as a Publisher.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to Whitepapers. If you’re able to conduct your own research, developing whitepapers is an excellent way to highlight your authority and earn industry-specific links. Whitepapers. What is Link Building? Public Relations.

Whitepaper 145

Whitepaper PR Content Marketing SEO 145

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog. 5 Steps to a White Paper that Pulls in the Perfect Prospect. Social Web Analytics. Offered by Moderandi Inc.,

eBook 115

eBook Marketing Strategy Whitepaper PR 115

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertisers 45

Lynton Web

DECEMBER 29, 2024

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. A good setup should start with engagement scoring based on specific behaviors.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Sprout Social

JULY 1, 2021

For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere?

SEO 144

SEO B2C PR Whitepaper 144

Pam Didner

AUGUST 16, 2020

Things just happen in the real world, such as customer complaints, real-time PR crises, early product launches. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. It’s a way to guide the team and avoid duplication.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Marketing Insider Group

JULY 30, 2015

Each team – from demand gen, to social, to brand, to content, to PR – had three or four separate content pieces scheduled to go out during the campaign. Transferring campaign thinking to content development, we can see why the half-life of most deliverables – white papers, webinars, infographics, YouTube videos – is so short.

Whitepaper 92

Whitepaper PR Content Marketing Product 92

Marketing Insider Group

JANUARY 24, 2013

TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Write case studies, eBooks, white papers, etc. cuferg – Christy Ferguson – B2B Marketing & PR Strategist, Corporate and Agency.

PR 112

PR Whitepaper CMO Marketing 112

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Apart from text and images, interactive content includes games, animation, GIFs, videos, quizzes, polls, interactive infographics, interactive white papers, etc. photo credit Pixabay. says, “Web 2.0

PR 52

PR Whitepaper Transform Digital Marketing 52

Hubspot Marketing

JULY 31, 2019

Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. White papers. PR Newswire. PR Newswire is a press release distribution network. Podcasts and interviews. Infographics. Case studies. Testimonials. Datasheets.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL).

Inbound Marketing 135

Inbound Marketing Whitepaper Real Estate Non-Profit 135

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Will you be measuring reach, engagement, time on your website, likes, shares, PR mentions, or leads and revenue? Align key stakeholders.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Marketing trends : Marketers began to focus on SEO, PPC and email marketing to drive traffic, and created content such as whitepapers and webinars to convert traffic into leads.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

Whitepaper 116

Whitepaper User-Generated Transform PR 116

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Now I know how the blog can power the top of the funnel awareness, search rankings for key pages, networking, social media, PR, sales closing rates and now, to train the AI so it mentions our brand. Experienced bloggers also write longer articles.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Marketing Insider Group

OCTOBER 24, 2012

Take all the best written content you already have (such as whitepapers) and summarize it. Ask your PR team to send you a transcript of any press releases or executive speeches and turn them into a blog post. I would love to hear which ones you have found most successful and let me know which ones I’ve missed?

Customer 111

Customer Whitepaper PR Content Marketing 111

Hootsuite

APRIL 29, 2025

Earned Media Value metric: Ive struggled to quantify the effects of PR and brand awareness in the past. It continually reviews your digital assets (blog posts, white papers, etc.) Integrated Google Alerts and RSS feeds continually send new content your way. Essentially, ContentToaster is an AI content curator.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. Domino’s promotional PR stunt. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. Then the sales team can follow up with live chat and video product walkthroughs. marketing chatbot examples.

PR 124

PR Whitepaper eCommerce Retail 124

Rock Content

APRIL 20, 2023

While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness. Lead generation shouldn’t be put on the back burner, especially not when it comes to product marketing.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. . — John Jantsch (@ducttape) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Rock Content

JULY 20, 2020

Muck Rack offers software for public relations that can be used by PR professionals and journalists. Its landing page for PR professionals stresses the benefits and resources of the software. One effective strategy to promote effective client communication. Source: [link].

Whitepaper 84

Whitepaper PR User-Generated Education 84

Hubspot Marketing

OCTOBER 25, 2023

You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide. If you want to learn how to write a CTA that captures readers’ attention and gets to the point quickly, take a cue from how PR professionals write press release headlines.

Whitepaper 132

Whitepaper Copywriting PR User-Generated 132

Marketing Insider Group

MAY 8, 2023

Types of content can also include: eBooks Whitepapers Infographics Webinars Podcasts We also make your content engaging , visually appealing and easy to read by including eye-catching images, infographics, and videos to break up text. Image Source: Oberlo If you already have a hefty email list, that’s great.

Inbound Marketing 118

Inbound Marketing Outbound Marketing Whitepaper eBook 118

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketing 104

Search Engine Land

JUNE 21, 2024

Create linkable assets Develop valuable resources like infographics, whitepapers or interactive tools that naturally attract links. Digital PR Create newsworthy content like original research, surveys or industry reports. See terms. 7 effective content-based link building strategies Want to turbocharge your website’s visibility?

PR 93

PR Whitepaper User-Generated Entertainment 93

Search Engine Land

NOVEMBER 29, 2022

This is underscored in the white paper “How Google fights disinformation,” presented in February 2019 at the Munich Security Conference. Various passages on E-A-T and the quality rater guidelines can be found in the Google white paper previously mentioned: “We continue to improve on Search every day.

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. He works on content, SEO, PR, and media relations and uses multi-touch attribution models to analyze marketing success. Below is a screenshot from my clients monthly report.

Analytics 63

Analytics Customer Acquisition CRM Marketers 63

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Finding an approach that incorporates all of this is vital.

SEO 116

SEO PR Digital Marketing Search Marketers 116

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space. Inbound Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Duct Tape Marketing

SEPTEMBER 11, 2014

Offering to speak at one of their events or collaborate with them on a white paper gives you the opportunity to showcase your industry expertise while tapping into and connecting with their existing network. Networking is a powerful strategy earning you high-quality leads, more customers, and brand trust.

SEO 78

SEO Whitepaper PR Social Media Marketing 78

Adobe Experience Cloud Blog

APRIL 10, 2018

You may want to create a video, infographic, blog, whitepaper, or webinar. I know first-hand how PR/marketing professionals juggle a lot of different tasks, but I also realized fairly quickly how important it was to take some time to measure my efforts. Different types of content work better depending on the channel.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms. Influencer marketing serves a deeper part of the funnel.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111