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How AI is winning digital shoppers through personalization

Martech

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. Product pages emphasize features that match detected priorities, whether it’s price sensitivity, brand loyalty or specific needs.

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Q&A: What back-to-school season means for retailers, marketers

SmartBrief - Marketing

So, how can retailers and marketers put themselves in the best position to succeed? Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers.

Retail 105
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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices.

Customer 115
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What it will take to win over Holiday shoppers in 2024

illumin

The holiday shopping season is pivotal for retail advertising. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? from 2023’s numbers.

Shoppers 105
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Holiday ecommerce start surpasses record-breaking forecast

Martech

retail site visits across 18 product categories. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers.

eCommerce 127
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101
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Your ecommerce calendar just got a year-round makeover

Martech

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Yet, despite the opportunities to save money, shoppers are signaling fatigue. Ignoring this risk means missing out on opportunities that more savvy retailers capitalize on to engage customers in new and more meaningful ways.

eCommerce 106