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How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Optimize website content for international SEO and multiple languages. Focus on Value Differentiation When tariffs increase the cost of your products, competing on price alone may not be sustainable.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. SEO Search engines have entered the shopping process.

SEO 98
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Read more: SEO vs. SEM: Whats the Difference? Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. So you want to maximize their SEO potential. Capturing this traffic isn’t cheap or easybut its steady. maximum ad spend per customer.

eCommerce 111
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Google Search Console now lets you set your shipping and return policies

Search Engine Land

Google now lets you set your shipping and return policies and details directly in Google Search Console. If you’re an online merchant, you can use Google Search Console to view, add, and manage your shipping and return policies. Then click on “shopping” and then select “shipping and returns.”

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. Personalize your customer experience.

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9 Ecommerce Website Examples to Copy for Better Results

Backlinko

You can filter with options like: Price Features Availability of virtual audio demo Select the filters you want, and voil, you customize your search results. Theyre a perfect mix of SEO and user experience (UX). It ticks all the big mobile SEO boxes. Further reading: SEO Behavioral Factors: How User Actions Impact Rankings 2.

eCommerce 101
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TikTok’s Impact on Amazon: How Beauty and CPG Brands Are Winning

Power Digital Marketing

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Brands that use targeted campaigns see higher conversion rates, particularly when highlighting Amazons fast shipping options.