How to Ace Product-led Marketing
Zumvu
AUGUST 30, 2022
Marketing isn’t very different from great storytelling. If you want to sell your products, you need to sell the story first.
product-led-marketing 
A Step-By-Step Guide to Winning at Product-Led Content Marketing
Search Engine Journal
MARCH 4, 2021
Learn about the power of product-led content marketing for generating qualified traffic and meaningful organic conversions. The post A Step-By-Step Guide to Winning at Product-Led Content Marketing appeared first on Search Engine Journal.
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Top 5 Digital Marketing Trends That Will Dominate in 2024
Calvyn Lee Blog
FEBRUARY 20, 2024
Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.
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Unlocking growth: The power of user communities for B2B SaaS companies
Martech
MAY 13, 2024
Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. They are critical to scalable return on investment.
Customer 99
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How to launch a product-led SEO strategy
Search Engine Land
APRIL 26, 2024
One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. See terms.
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Don’t Build It, Yet: How Content Can Validate Your Next Product Idea
Animalz blog
SEPTEMBER 14, 2023
He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers.
Product 99
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Google Ads boss Jerry Dischler steps down
Search Engine Land
NOVEMBER 29, 2023
Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. Srinivasan, who joined Google from Amazon four years ago, has overseen technical teams across various aspects of the ads product portfolio.
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2024 Creator Economy Predictions
Hubspot Marketing
DECEMBER 13, 2023
Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. This could generate additional engagement on Shorts that is appealing to marketers.
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15 Essential Product Marketing Books for 2023
Hubspot Marketing
MAY 5, 2023
The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1.
From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source
Animalz blog
DECEMBER 14, 2023
There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.
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Yelp ad revenue jumps 13% to record $1.28 billion
Search Engine Land
FEBRUARY 16, 2024
Jeremy Stoppelman, Yelp’s co-founder and chief executive officer, said in a statement: “Looking ahead, we’re increasing our focus on our Services categories in 2024 as we execute on a robust product roadmap to build Yelp into the best place for consumers to connect with trusted service pros and drive more quality leads to advertisers.”
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7 examples of influencer marketing campaigns
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
2024 Creator Economy Predictions
Hubspot Marketing
DECEMBER 13, 2023
Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. This could generate additional engagement on Shorts that is appealing to marketers.
Gen Z 90
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Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024
Digital Marketer
OCTOBER 9, 2023
As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. Tailor your offerings to directly address these needs.
What Is a Social-Led Brand? [+ How to Become One]
Hubspot Marketing
OCTOBER 11, 2022
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. What is a social-led brand? How to Become a Social-Led Brand.
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How Google harms search advertisers in 20 slides
Search Engine Land
MAY 6, 2024
According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand tuned parameters.” ” Google’s goal: To create a “more broad price increase.” Dig deeper.
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A Complete Guide To Product-Led Content Strategy (With Examples) via @sejournal, @gregjarboe
Search Engine Journal
NOVEMBER 10, 2021
What is a product-led content strategy, and how can you put it to work for your marketing organization? The post A Complete Guide To Product-Led Content Strategy (With Examples) appeared first on Search Engine Journal. Get expert tips and see examples.
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Customer-centric SEO: Adapting your search strategy for success
Search Engine Land
AUGUST 29, 2023
Get the daily newsletter search marketers rely on. Method 1: Jobs-to-be-done A jobs-to-be-done (JTBD) analysis helps you focus on customers' desired outcomes by examining the tasks they use a product for. Conduct primary research with users to validate product-market fit and learn from your customers’ needs and preferences.
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The crisis for disconnected B2B marketers
Martech
SEPTEMBER 9, 2022
” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.
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Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
Hubspot Marketing
SEPTEMBER 26, 2022
They’re all B2B companies with high-traffic, lead-generating media engines that support their products. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. image of b2b marketing evolution].
Rethinking the influencer-brand relationship
Sprout Social
JANUARY 24, 2024
What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.
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Yelp’s 12% rise in ad revenue drives record-breaking profit
Search Engine Land
NOVEMBER 2, 2023
This success is likely to pique the interest of other marketers, potentially leading them to consider shifting their advertising budgets towards Yelp. Get the daily newsletter search marketers rely on. However, with Yelp’s expanding popularity, it’s important to be mindful that ad prices are likely to escalate.
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Mielle Organics' Viral Social Media Moment Sparks Conversation About Acquisition Ethics
Hubspot Marketing
JANUARY 19, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it.
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How to improve your SaaS onboarding experience to retain more customers
Search Engine Land
APRIL 2, 2024
Demonstrates how well the product meets the user’s needs. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth.
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Snap revenue rises 5%, misses Wall Street expectations
Search Engine Land
FEBRUARY 6, 2024
Snap changed its advertising strategy last year to focus more on direct response ads, which let users click and buy products directly from the app. This shift initially led to lower sales in the first half of the year, according to Spiegel, but will benefit Snap’s advertising business in the long run. ” Ad strategy change.
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How Google harms search advertisers in 20 slides
Martech
MAY 8, 2024
According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand-tuned parameters.” (A Google makes it nearly impossible for search marketers to “identify poor-matching queries” using negative keywords.
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How to make revenue generation a company-wide effort
Martech
MAY 2, 2023
B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners.
Finance 95
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Why SEO should be a product
Search Engine Land
FEBRUARY 2, 2023
I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.
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Has Google Gotten Worse? Here’s What New Data Says
Hubspot Marketing
JANUARY 23, 2024
The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer. Only now, marketing news headlines are breathlessly claiming that a study from Germany has proven Google is getting worse. But it’s focused on product search. See here , here , and here.
Ethical marketing: Building trust and consumer engagement in the digital age
SmartBrief - Marketing
MARCH 19, 2024
In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable.
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Alicia Arnold: Spotlight on the expert
Martech
MAY 15, 2024
Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. Interview edited for length and clarity.)
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Why understanding the product is a must in martech, MOps
Martech
MARCH 7, 2023
Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.
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A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
Hubspot Marketing
SEPTEMBER 18, 2023
With that in mind, let's dive into those fundamentals: Embracing Product-led Content Product-led content can supercharge your ability to convert organic visitors into paying customers, and it's been key to Hotjar's organic content success to date. To get this right, you have to have a deep understanding of your product.
SEO 88
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Rethinking content governance in the era of generative AI
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.
3 emerging influencer trends that marketers should watch
SmartBrief - Marketing
MARCH 17, 2024
Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.
The Car Fire That Sparked Millions of Impressions for Stanley
Hubspot Marketing
NOVEMBER 29, 2023
A car fire ignited a viral marketing moment for the Stanley brand. While the circumstances of this marketing moment are unusual, the Stanley brand is no stranger to TikTok virality. However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products. danimarielettering Thirsty after you catch on fire?
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12 Ways Brands are Flexing to Meet Gen Z on Their Terms
Businesses Grow
MARCH 16, 2023
As marketers, we better pay attention. On the latest episode of The Marketing Companion podcast, I had help de-coding the brands that are best interacting with Gen Z. Not just content for marketing, content becomes the brand. Alexa, play the latest episode of The Marketing Companion.” And why not? Faux-stalgia!
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How do you find early evangelists for community-led growth?
Kevin Indig
JULY 10, 2023
Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. Growth Memo reader Misho asks: “ How do you find the early evangelists for community-led growth? Communities are built on the first groups that adopt your product. ” It’s a legit question.
Trivago blames profit drop on opting out of new Google Ads product
Search Engine Land
AUGUST 3, 2023
A regretful data-led decision. Trivago did not to advertise with Google’s new ad product because it is part of Google hotel ads – which historically hasn’t performed well for the company, Skift reported. ” Get the daily newsletter search marketers rely on. Why we care. Drop in ad spend.
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Product-led growth: how to convert your product into the company’s central growth point
Rock Content
NOVEMBER 18, 2020
The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired. What is Product-led Growth?
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With OpenAI in chaos, Sam Altman joins Microsoft
Search Engine Land
NOVEMBER 20, 2023
Microsoft has invested more than $10 billion in OpenAI, which powers Microsoft Copilot ( formerly Bing Chat ) and numerous other Microsoft products. ChatGPT has become the go-to generative AI tool for search marketers since it launched Nov. ” Why we care. ” Why we care. ” Go deeper into the chaos.
Search Marketers 112
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AI in marketing: Examples to help your team today
Martech
MARCH 28, 2024
Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.
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The 5 Phases of Market-Led Growth
GrowPowerful
DECEMBER 26, 2022
A Proven Process for CEOs to Unlock Growth The Different Growth Models Before exploring the five phases of market-led growth, it’s critical to understand that the concept differs from community-led and product-led growth. You then build a product and community around it to help fuel growth. But take note.
Marketing 52
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How influencers and content creators are reshaping brand strategies
Martech
FEBRUARY 27, 2024
Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.
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