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The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

Social media has changed how real estate professionals attract clients and close deals. A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media. However, success depends on choosing the right real estate social network platform.

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

AI Overviews real estate shrinks. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. Product viewers and carousels are two AI Overviews features that appear “significantly less” often in AI Overviews, BrightEdge reported.

Insiders

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Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

Hubspot Marketing

Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity. It will take a screenshot of that web page, determine which colors are used, and give you a palette proportional to the percentage of real estate that color took.”

CMO
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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. But product and price are off.

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SEO For Roofers: 6-Step Guide to Attract More Leads

Backlinko

how to fix a leaky roof) Commercial: Looking for features, offers, or options of products or services, or to compare specific products or services (e.g., 24/7 roofers in Dallas) Transactional: Looking to buy a product or hire a company for a service (e.g., Don’t know how to find these influencers?

SEO
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Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger

Customers.ai

Email List Growth Hack 8: Instagram Stories & Link Stickers Instagram Stories are prime real estate for driving signups. They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. Sephora keeps it simple, engaging, and value-packed.

CRM
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Instagram Reels Vs Story: How to Use Both to Boost Engagement

SocialPilot

Because Reels are more production-intensive, you dont have to make Reels every day like Story. This is some of the best real estate across all social media platforms, so even if your Stories dont get as much engagement, they may have a better chance of engaging high-value followers. But try to produce a few Reels a week.