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Real Estate Facebook Pages: How To Attract Traffic and Leads

Hootsuite

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients.

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

AI Overviews real estate shrinks. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. Product viewers and carousels are two AI Overviews features that appear “significantly less” often in AI Overviews, BrightEdge reported.

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Google AI Overviews volatility continues: Rise, fall, repeat

Search Engine Land

Google is continuing to test and refine formats, citations and the amount of real estate AI Overviews occupy in the search results. In July, AI Overviews were less likely to appear for: General product searches (e.g., “shoes,” “furniture”). Specific product features (e.g., Google, Apple).

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Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

Hubspot Marketing

Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity. It will take a screenshot of that web page, determine which colors are used, and give you a palette proportional to the percentage of real estate that color took.”

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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. It takes up the most real estate and is almost always what your audience will notice first in their feeds. If youre wondering what trying the companys product will be like, just take a good look.

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Top 10 PPC Advertising Strategies to Maximize Your ROI

Marketing Insider Group

Try segmenting by: New vs. returning visitors: First-time users may need education or trust-building content, while returning visitors might respond better to limited-time offers or product reminders. Use Ad Extensions to Increase Visibility Ad extensions provide more real estate and context making your ad more attractive without added cost.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. But product and price are off.

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