Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Why we care. RMNs saw 16.3%

Retail

Marketing Insider Group

MAY 28, 2025

As you know, foot traffic is the lifeblood of a physical retail store. No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. Create Inviting Window Displays Your retail store windows are essentially your billboard.

Retail

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. The significance of social media in the retail sphere has only amplified. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers.

Retail

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.”

Retail

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers.

Retail

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42

Retail

Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app.

Retail

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

Retail

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. trillion in 2024 to $8 trillion by 2027.

eCommerce

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.

Shoppers

Hubspot Marketing

NOVEMBER 13, 2024

Image Source Retailer Farm Rio takes a similar approach. Smart brands demonstrate to the LGBTQ+ community that they are seen, supported, and belong all year long, rather than just with PRIDE month limited edition products and rainbows. The brand even goes as far to showcase gender diversity in the models using the products.

eCommerce

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health

Martech

JANUARY 9, 2025

When consumers search for products online, they might find hundreds or even thousands of options. Smarter search results Companies like Etsy are using AI to show a smaller, better list of products that match the search more accurately. eBay uses visual search capabilities to help customers find products.

Customer

Set Up

AUGUST 5, 2025

Kaylin Staub Chief Marketing Officer at SupplyHouse Retail marketing is entering a new era where value, trust, and operational excellence matter more than volume, visibility, and trend-chasing. The retailers who get this right won't just keep up—they'll lead. Retail marketers are shaping change.

Retail

Use Insider

NOVEMBER 18, 2024

On October 24th, I attended the Women in Retail On the Road event in New York City —a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z

SmartBrief - Marketing

JULY 16, 2024

So, by necessity, this famously anti-marketing company recognized that it had to get better at marketing if it was to succeed at selling its own products. The post 5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution appeared first on SmartBrief.

Retail

Martech

NOVEMBER 21, 2024

This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. This allows retailers to answer shoppers’ questions about products. Bluecore , acquired the AI Shopping Assistant, alby.

Law

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. ” Zero in the middle : Their spending habits tend toward extremes, either indulging in premium products or meticulously hunting for budget-conscious alternatives. Continuous measurement is vital because “one retail media network may work for you today.

Gen Z

Martech

JULY 14, 2025

Q: How might consumers use AI agents to help with their product research and shopping in the future? As we look to the future, AI agents are poised to significantly transform how consumers conduct product research and shopping. The post How might consumers use AI agents to help with product research and shopping?

Product

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. This should make it easier for customers to find products nearby. Key updates: Shopping trends insights.

Customer Acquisition

Use Insider

NOVEMBER 18, 2024

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.

Retail

Martech

NOVEMBER 21, 2024

AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them. Schwartz is director of consumer insights and strategy, retail and consumer goods, at Salesforce. billion global shoppers, 1.6 How AI provides the assists.

Retail

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

Advertisers

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Branding

Martech

DECEMBER 9, 2024

Online courses: Platforms like Udemy, Skillshare, and Coursera provide comprehensive courses on video production and editing, often taught by industry professionals. r/VideoEditing) or Facebook groups dedicated to video production for tips, feedback, and inspiration. Channels to use: Website: Embed videos on product pages.

User-Generated

Businesses Grow

AUGUST 26, 2024

Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time. Retailers leverage their private first-party data to offer brands ad opportunities with engaging (and even interactive) messaging. I think this is beautiful and elegant.

Retail

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail