Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media.

Retail 104

Retail Shoppers Advertisers Advertising 104

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 118

Retail Shoppers Advertising Advertisers 118

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers.

Retail 105

Retail Shoppers Marketers Marketing 105

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. The significance of social media in the retail sphere has only amplified. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42

Retail 110

Retail Advertisers Advertising Price 110

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 94

Retail Affiliate Marketing Customer loyalty Advertisers 94

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

Retail 84

Retail SEO Shipping Food 84

illumin

AUGUST 13, 2024

Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year. Register today !

Retail 105

Retail Advertising Advertisers Analytics 105

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 104

Retail eCommerce Transform Digital Marketing 104

SmartBrief - Marketing

JULY 16, 2024

So, by necessity, this famously anti-marketing company recognized that it had to get better at marketing if it was to succeed at selling its own products. The post 5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution appeared first on SmartBrief.

Retail 116

Retail Advertising Advertisers Branding 116

Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail 133

Direct Mail Retail Gen Z Logistics 133

Use Insider

NOVEMBER 18, 2024

On October 24th, I attended the Women in Retail On the Road event in New York City —a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail 59

Retail Customer Health Customer Journey 59

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. trillion in 2024 to $8 trillion by 2027.

eCommerce 120

eCommerce Customer Retail Transform 120

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. Table of Contents What is a retail media network? That's a retail media network ad.

Retail 70

Retail Customer Shoppers Advertising 70

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52

Retail Advertisers Advertising Branding 52

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. This should make it easier for customers to find products nearby. Key updates: Shopping trends insights.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertising 129

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 67

Product Price Marketers Marketing 67

Hubspot Marketing

NOVEMBER 13, 2024

Image Source Retailer Farm Rio takes a similar approach. Smart brands demonstrate to the LGBTQ+ community that they are seen, supported, and belong all year long, rather than just with PRIDE month limited edition products and rainbows. The brand even goes as far to showcase gender diversity in the models using the products.

eCommerce 122

eCommerce Retail Food Price 122

Use Insider

NOVEMBER 18, 2024

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.

Retail 59

Retail Transform Customer User-Generated 59

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. However, some of these same product categories were in big demand during Prime Day. A full $7 billion of sales went through mobile devices, marking an 18.6%

eCommerce 124

eCommerce Retail Shoppers Health 124

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Transform Shoppers Advertising 52

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. ” Zero in the middle : Their spending habits tend toward extremes, either indulging in premium products or meticulously hunting for budget-conscious alternatives. Continuous measurement is vital because “one retail media network may work for you today.

Gen Z 107

Gen Z Retail Food Millennials 107

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115

Martech

JANUARY 9, 2025

When consumers search for products online, they might find hundreds or even thousands of options. Smarter search results Companies like Etsy are using AI to show a smaller, better list of products that match the search more accurately. eBay uses visual search capabilities to help customers find products.

Customer 114

Customer Transform Shoppers eCommerce 114

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Martech

APRIL 28, 2025

Stanford’s 2025 AI Index Report confirms that AI adoption boosts productivity while helping narrow skill gaps. Rather than viewing digital transformation as just another sales channel, the retailer created an ecosystem connecting over 30,000 designers with commercial licensing opportunities.

Transform 112

Transform Gen Z Manufacturing Millennials 112

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023.

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible.

Advertising 75

Advertising Advertisers Product Retail 75

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 122

Retail CMO Customer Journey Shoppers 122

Businesses Grow

AUGUST 26, 2024

Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time. Retailers leverage their private first-party data to offer brands ad opportunities with engaging (and even interactive) messaging. I think this is beautiful and elegant.

Retail 115

Retail Marketers Marketing Education 115

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 126

Retail User-Generated Price Product 126

Martech

NOVEMBER 21, 2024

This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. This allows retailers to answer shoppers’ questions about products. Bluecore , acquired the AI Shopping Assistant, alby.

Law 112

Law Transform Retail Manufacturing 112