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How to Sell During a Trade War

SMEI

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Optimize website content for international SEO and multiple languages.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S. PPC and paid social.

SEO 98
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How to Create an SEO Report That Wins Trust (and Budgets)

Backlinko

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important? An SEO report is a tool for measuring performance and shaping strategy.

SEO 107
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 111
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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping 117
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How SEO Services Can Improve Your E-commerce Website’s Sales

Marketing Insider Group

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. What is E-Commerce SEO? Image source Why Does E-Commerce SEO Matter?

SEO 62
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Google Search Console now lets you set your shipping and return policies

Search Engine Land

Google now lets you set your shipping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including product-level merchant listing markup. Under Shopping choose Shipping and returns. Click Submit.