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6 marketing team silos you need to break down, and how to do it

Martech

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Marketing handles the editing, SEO optimization and promotion.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

For an SEO SaaS brand, I spent hours lurking in forums like r/seo and r/bigseo. In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. Like all things SEO, itll take time to see real results. Take Reddit, for example. Step 4: Bridge the gap.

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Using User Personas to Boost Performance

Neil Patel

Pain Points and Challenges: There’s no shortage of products or services competing for your customers’ attention. When you identify barriers standing in your persona’s way, you can help position your product or service in a way that solves their problem. That insight shaped everything from messaging tone to product demos.

CRM 60
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Your guide to content repurposing: Get the most out of content

Welcome Software

Boosts your SEO rankings Another thing that content repurposing is good for is improving your visibility on search. Optimize your SEO Following on from the above, one easy way to freshen things up behind the scenes is to optimize every repurposed piece for search engines. Is there any old content that needs to be updated?

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Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

Successfully managing every aspect of a growing ecommerce store can be challenging. Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations. Their success is the product of an entire team’s hard work and dedication. In 2024, online shopping is more than just an option.

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The 14 best HubSpot updates from March 2025

Martech

Status: Private Beta Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: All Tiers New and improved customer success workspace Whats new: HubSpots updated Customer Success Workspace gives CSMs a refreshed interface with more customer insights, flexible views and tools for tracking health, renewals and onboarding.

Health 104
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SEO Pricing: How Much Should You Spend on SEO Services?

Hubspot Marketing

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. Table of Contents What do SEO services do? What do SEO services do? What do SEO services do?

Price 142